List Co., Ltd.
It turns out that those living in Tokyo and whose annual household income is over 11 million yen have a home ownership rate of over 70%. More than half of them want to move “short distance,” and they are currently focusing on the Shonan area. “Survey on awareness of living environment among high-income households”
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List Development Co., Ltd. (Representative Director and President: Hiroyuki Kiuchi, Headquarters location: Yokohama City, Kanagawa Prefecture) is a consolidated subsidiary of List Co., Ltd.
(Representative Director and President: Naoyuki Kitami, Headquarters location: Yokohama City, Kanagawa Prefecture), a comprehensive real estate company. We conducted an “awareness survey regarding the living environment of high-income households” targeting 600 married men and women in their 30s to 50s living in Tokyo with annual household incomes of 11 million yen or more.
This survey revealed the preferences, current situation, and future housing plans of high-income households living in Tokyo, and revealed their interest in “short-distance migration,” where they live on and off at a location slightly away from the city center. was also found to be high.
-Summary of survey results-
What is the actual living environment for households with an annual income of 11 million yen or more?
・The home ownership rate among active high-income households in Tokyo is 70.7%, and many people in their 30s tend to prefer apartments. Additionally, approximately 80% of respondents said that they have “realized the importance of the living environment” due to the coronavirus.
・ More than half of the people (63.7%) want to buy a home within the next five years, and 40% (41.2%) want to buy a home within the next three years, so there is a tendency for many people to be considering buying a home in the near future.
What are your commitments and ideals for the living environment? ・ Commitment to the living environment (men’s edition/women’s edition): Male: 1st place: “Floor plan (52.0%)” 2nd place: “Living space size (46.3%)” 3rd place: “Close to station (43.7%)”
Female: 1st place: “Floor plan (72.0%)” 2nd place: “Near station (64.7%)” 3rd place: “Sunny area (63.0%)”
・Shopping is the top way to enjoy the holidays, but men in their 40s prefer to spend their weekends outdoors (45.0%).
What is your interest in short-distance migration?
・More than half of respondents would like to move “short distance” so that they can avoid the city center and live a fulfilling life both on and off-duty.
It turns out that this tendency is particularly high among men in their 30s and 40s.
・If you want to move “short distance”, it is becoming popular to live in a place within 1 hour by train from the city center. Currently, high-income households in Tokyo are paying close attention to the Shonan area.
-TOPIC1- What is the actual living environment for households with an annual income of 11 million yen or more?
1. Home ownership rate among high-income households in Tokyo is 70.7%, and many people in their 30s tend to prefer apartments. Additionally, approximately 80% of respondents said that they have “realized the importance of the living environment” due to social circumstances such as the coronavirus.
When asked about their current housing type, 70.7% of respondents answered that they own their own home, either a detached house or an apartment. Looking at the property type (n=424) by age group, there is almost no difference between people in their 40s and 50s between single-family homes and condominiums, while 36.5% of people in their 30s prefer single-family homes and 63.5% of condominiums. I found out that there are many.
In addition, based on the experience of spending more time at home during the self-restraint period due to the coronavirus pandemic, we have reaffirmed the importance of your own living environment, including the size of your room, facilities, comfort, and surrounding environment. When asked if this was the case, approximately 80% (79.8%) of the respondents answered “Strongly Agree” or “Somewhat Agree.” Furthermore, in a survey of the items that have increased in priority as desired for housing due to the coronavirus pandemic, the comfort of living space such as size and number of rooms (60.8%), as well as proximity to supermarkets and restaurants. Many people realized the importance of being located in a residential area (46.3%), indicating that there is a tendency for people to seek locations with high living convenience. (n=600)
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 Male: 1st place: ``Floor plan (52.0%)'' 2nd place: ``Living space size (46.3%)'' 3rd place: ``Close to station (43.7%)''
Female: 1st place: )
6. If you want to move “short distance,” the popular trend is to move to a place within 1 hour by train from the city center. The Shonan area is currently a hot spot for high-income households in Tokyo.
Regarding the travel time from the city center when “short-distance relocation,” the most popular answer (47.8%) is that the ideal time is “within an hour by train,” indicating that a location with good access to the city center is desired. It was there. Among them, the popular area near Kanto for short-distance relocation was the Shonan area (34.2%).
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THE TOWER Shonan Tsujido is a high-rise condominium complex worthy of being called a landmark in the Shonan area, with 29 floors above ground and a height of approximately 98.90m, making it the
highest-rise complex in the Shonan area, combining commercial facilities and condominiums. Appearance. This is the first time in 14 years*1 that a newly built tower residence will be sold in the same area. We will create the living environment that residents need and provide them with a highly convenient lifestyle.
The pedestrian deck extending from the east ticket gate of Tsujido Station extends all the way to the residence floor, making it an attractive property with good access as it is only a 2-minute walk from the station. Two lines stop at JR Tsujido Station: the JR Tokaido Main Line (Ueno-Tokyo Line) bound for Tokyo Station/Ueno Station, and the JR Shonan-Shinjuku Line bound for Shinjuku Station.It takes about 53 minutes*2 to get to Tokyo Station, and about 30 minutes to get to Shinjuku Station. It will arrive in 61 minutes*2. With direct access to the city center from the residence’s entrance, you can seamlessly enjoy Shonan and city life.
■Now accepting property entries
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We will begin accepting registrations for entries that will allow us to provide property information as follows. If you are interested, please register as we will provide information about the
registrant-only site, online seminars, etc.
●URL: https://www.list.co.jp/list-r/tt-shonan-tsujid
●Inquiries: “THE TOWER Shonan Tsujido” Sales Preparation Office (TEL: 0120-993-157)
●Business hours: 10:00-18:00 Closed: Saturdays, Sundays, and holidays ■Survey overview
・Survey method: Internet questionnaire
・Research company: Neo Marketing Co., Ltd.
・Survey implementation period: 2023/11/24 (Friday) to 2023/11/26 (Sunday) ・Target area: Tokyo
・Target: 600 married people with annual household income of 11 million yen or more (100 men and women in their 30s to 50s of each age group) ■Company overview
[List Development Co., Ltd.]
Address: 4-47 Onoe-cho, Naka-ku, Yokohama, Kanagawa Prefecture Representative: Hiroyuki Kiuchi, Representative Director and President Established: May 10, 1991
Business overview: Planning, development, and sale of condominiums, detached houses, office buildings, and tenant buildings;
〇 Business related to real estate property management URL: https://listdevelopment.jp/
[List Co., Ltd.]
Address: 4-47 Onoe-cho, Naka-ku, Yokohama, Kanagawa Prefecture Representative: Hisashi Kitami, Representative Director and President Founded: May 10, 1991
Established: May 20, 2016
Consolidated sales: 44.5 billion yen (year ending December 2022) Business overview: Holding company, group management business URL: https://www.list.co.jp/
In 1991, he established List Co., Ltd., a real estate brokerage company. Since then, we have been consistently engaged in real estate-related businesses, including the development and sale of detached houses and condominiums, asset management, and redevelopment. Additionally, from 2016, we reorganized our group companies and transitioned to a holding company system, transitioning to a management structure as a “List Group” with our company at the core. In 2010, the current List International Realty Co., Ltd. acquired exclusive domestic business rights for the real estate brokerage brand “Sotheby’s International Realty (R)”, which originated from “Sotheby’s”, one of the world’s largest auction houses. Under the brand “List Sotheby’s International Realty,” we conduct real estate brokerage and development businesses in Hawaii, USA, Singapore, Hong Kong, the Philippines, and Thailand. List Group will continue to provide “valuable real estate” to our customers through these businesses.