NPI LLC
Upcycle racing tires into keychains. We are now selling keychains from the Italian handmade workshop Mnmur.
Items that balance sustainability and practicality
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NPI LLC (Headquarters: Inzai City, Chiba Prefecture, Representative Employee: Shinji Kawakita) has started selling key chains (available in 3 colors) made from recycled bicycle racing tires from Mnmur, an Italian handmade workshop. To do.
This is a new lineup following the wallet series that uses bicycle tire tubes, which began sales in Japan in 2022.
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About Mnmur
Mnmur is a handmade workshop based in Turin, Italy. We create items such as wallets and bags using recycled bicycle tires and tire tubes. Carefully handmade in an Italian workshop. Materials are sourced from local bicycle repair shops.
Mnmur’s design approach begins with a deep understanding of materials and creates new value.
Therefore, we offer items that are not only eco-friendly, but also simple, highly functional, and practical.
Mnmur is located in Turin, a city of nearly 1 million people. Since founding the company, they have collected tons of bicycle tire tubes and tires and upcycled this waste into new products. This prevents waste from being disposed of in landfills, plays a part in the city’s circular economy, and contributes to reducing environmental impact. The racing tires that ran through Italy are now available as keychains! A simple designed keychain made from recycled bicycle racing tires. Taking advantage of the characteristics of the tire material, it is a lightweight and highly durable item weighing approximately 15g. From the procured scrap tires, we select parts that can be used as products, thoroughly wash them, and then hand-make them in a workshop in Turin, Italy. It will be reborn as a product with new value. Because we use recycled tires, each product is unique, with slight variations in size, design, and weight.
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Key chain / 3 colors available
・Sales price: 1,980 yen for each color
・Color variations: Black, Blue/Black, Red/Black
・Size (common to each color): Approx. 8.5cm x approx. 2.8cm
・Weight: Approx. 15g
black
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blue-black
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red/black
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*As the items are made using the same materials, there may be slight differences in size, weight, design, etc. for each product.
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About sales
Sales will begin at the online shop below.
・Directly managed online shop “Amber Ark”:
https://amber-ark.jp/products/mnmur-keyring
・Amazon: https://www.amazon.co.jp/dp/B0CPLGRN7Q
Company Profile
About NPI LLC
NPI LLC was established in 2022. Mainly focusing on daily necessities and outdoor products, we discover attractive foreign brand products that will make your daily life more enjoyable and fulfilling than ever before, and sell them in Japan.
Company website
https://npi-jp.com/
Directly managed online shop “Amber Ark”
https://amber-ark.jp/