Neo Marketing Co., Ltd.
SWOT perception of “Sukima Byte”
Tyme, Baytle, Shareful, etc. come to mind as major platforms. ……
Neo Marketing Co., Ltd. (located in Shibuya-ku, Tokyo), which provides consumer-oriented research and marketing support, conducted Internet research on perception with the theme of “Sukima Byte”.
-Investigation background-
By checking the Evoke Set and Perception of the category, you can get a bird’s-eye view of the current situation and see what you can do. Therefore, in order to understand the current situation of Sukima Byte, we investigated the negative and positive images, reasons for using it, what people want to achieve, and the apps and sites that come to mind when using Sukima Byte’s services.
Please use this as a resource for your future marketing activities. Main results
Evoked set *1: Timey, Baittle, Shareful
POD*2: Flexibility of time, ease of use, instant cash availability Seeds of perception*3 change: improved sense of security, improved treatment *1 Evoked set is a collection of brands that consumers think of when considering purchasing a product.
Also called recall set.
*2 POD is translated as “point of differentiation” and is “something that differentiates a product from other companies’ products and is a reason to buy the product.”
*3 Perception is the state of perceiving the value and existence of something. Although it is easy, there are issues with trust.
Sukima Byte has revolutionized modern work styles.
This is a new form of work that allows you to use your free time and work flexibly. Convenience, instant cash, and a variety of work options are the features and benefits of Sukima Byte.
However, challenges also exist, such as low hourly wages, unstable benefits, and a lack of trust. In order to address these issues, it is important to improve reliability and treatment.
Providing a safe work environment is the solution to these challenges. [Main points]
Sukima Byte’s POD (Unique Strengths)
・Time flexibility: Being able to work short hours in your free time. – Convenience: Easy application process and no resume required. ・ Instant money: Being able to earn money quickly.
Current perception
○ Positive: Effective use of time, easy and easy earning, free and diverse job types.
△ Negative: Low hourly wage, unstable treatment, reliability issues. Perception that can aim for change
Improved sense of security: Reducing feelings of anxiety by ensuring a reliable company and a safe work environment.
Improving benefits: Addressing issues of low hourly wages and benefits, establishing the company as a more attractive source of income.
Evoked set (apps/sites that come to mind when using it)
Sukima Baito’s main platforms include Timey, Baitle, Shareful, and LINE Baito. If we organize these using SWOT, we can say that the current situation is like this.
[Image 1
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