JIMOS Co., Ltd. New healthy habits for soybean foods! Two types of daily granola made from soybeans and okara made by a tofu shop will be released at the same time, focusing on beauty and health!

JIMOS Co., Ltd.
New healthy habits for soybean foods! Two types of daily granola made from soybeans and okara made by a tofu shop will be released at the same time, focusing on beauty and health!
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Moritaya (JIMOS Co., Ltd., Fukuoka City, Fukuoka Prefecture), a tofu company that sells soy foods and soy milk cosmetics, will release gluten-free and additive-free granola using soy puffs and okara powder on January 1, 2024. We will release it. For people who care about their health and want to easily get high-quality nutrition, we offer new soybean foods as a healthy dining option.
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The plant-based wellness food market is expanding, attracting attention not only from increasing health consciousness but also from SDGs and environmental aspects. Tofu Moritaya, a brand born from a tofu shop, develops soy food products to deliver the power of the superfood “soybean” more easily and deliciously.
This new product, which follows “Tofu Shop’s Clean Protein” made from whole domestic soybeans, and “Moritaya’s Soybean Noodles”, a gluten-free and carbohydrate-free staple food, is a natural product that is delicious to eat as is, and easy to arrange and prepare. It’s a granola.
A granola that’s easy to eat and makes your body happy – you’ll want to eat it every day
“I want to eat nutritious food that takes care of my body.” “But I want something that is easy to eat.”
In order to meet these needs, we focused on
Granola is a mildly sweet and flexible granola that is delicious, has all the nutrients in the ingredients, and is convenient and quick to eat.
We aimed to design a product that is delicious to eat as is and easy to use in cooking, to suit your lifestyle.
～Product features～
Full of high-quality nutrition and deliciousness
The main ingredients are domestic soybean puffs, okara powder, and oatmeal. As a tofu shop, we put our heart and soul into our dishes, and are particular about the selection of domestic soybeans and the use of okara. A blend of unique ratios that takes into account not only nutritional balance but also taste and texture, packed with
deliciousness and nutrition in one bite.
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-Domestic soybean puff-
Soybean puffs made with 100% domestic soybeans. By processing whole soybeans without using any chemical processing,
Not only does it contain protein but also the minerals and vitamins inherent in soybeans, it also has a fragrant and delicious finish. -Okara powder-
Uses domestically manufactured okara powder. Okara, which has an extremely high dietary fiber content of about 50%, is attracting attention from an environmental perspective as an upcycle material (reusing things that would otherwise be thrown away). It is a delicious and nutritious superfood.
-Organic oats-
Oatmeal made with organically grown American oats. In addition to being rich in dietary fiber, it also contains a good balance of nutrients such as vitamins and minerals, and is attracting attention as a health ingredient.
The lineup includes two types: beauty (Kirei Seed) and health (Balanced Cereals).
Two types to choose from based on material, nutrition, and texture [Image 3

■Kirei Seed
A satisfying beauty granola with pumpkin and sunflower beauty seeds. High in protein and low in carbohydrates than balanced grains. Recommended for breakfast or as a snack.
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■Balanced grains
Healthy granola made from crunchy multi-grain puffs that goes well with cooking as well as on its own.
The easy-to-eat texture is also recommended for children.
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Only carefully selected materials. A special additive-free design that brings out the flavor of the ingredients using simple ingredients. No more than 10 ingredients. Craftsmanship that incorporates the soul of making tofu, making the most of the quality of the ingredients without using unnecessary ingredients.
Additive-free without relying on white sugar, sweeteners, or flavorings. We aimed to combine gentleness and deliciousness with the power of ingredients.
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High-quality nutrition in a well-balanced dish
Balance is essential to good health. Rather than stressing the body with unbalanced nutrition or extreme intake, we aimed to design a balanced diet that can be continued naturally.
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*PFC balance: The ratio of each nutrient (Protein, Fat, Carbohydrate) to the calories in one meal.
Taste is our top priority! A self-confident work that is modestly sweet, can be continued without getting tired, and can be arranged in infinite ways.
When developing granola products, employees complained that granola was too sweet.
Too much sweetness can be delicious, but it also gets boring quickly and limits the range of arrangements you can make.
Recently, you can find products that are not sweet, but sometimes they are not sweet enough to be eaten as is.
That’s why we aimed for Everyday Granola to be “just the right sweetness” that you can eat every day without getting tired of it. As a dining partner that is easy to add on and arrange,
We support your daily life in a healthy and delicious way.
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■Product overview
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Product name: Soybean and okara daily granola, beautiful seeds Capacity: 400g (10 servings)
List price: 2,800 yen (tax included)
raw materials:
-Kirei Seeds-Organic oats (produced in America), rapeseed oil, cane sugar, sunflower seeds, pumpkin seeds, mirin, soybeans (produced in Hokkaido), okara powder, (contains soybeans in part)
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Product name: Soybean and okara daily granola balanced grains Capacity: 300g (10 servings)
List price: 2,800 yen (tax included)
raw materials:
-Balanced grains – Organic oats (produced in the United States), cane sugar, rapeseed oil, mirin, soybeans (produced in Hokkaido), mochi millet puffs, black rice puffs, red rice puffs, okara powder, (contains soybeans in part)
*This product uses soybeans, so those with soybean allergies should avoid taking it.
*This product manufacturing factory manufactures products containing wheat, eggs, milk ingredients, peanuts, sesame, bananas, peaches, and apples.
About Moritaya Tofu
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