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Oakley x Fortnite: Multi-year partnership concluded
Announcing the first eyewear collection at the same time as the announcement ……
Oakley, which has a unique aesthetic and pursues a style that changes the flow of the times, announces a multi-year partnership and eyewear collection with Fortnite, the world-famous online game. .
Launched in 2017, Fortnite is an ever-evolving cultural space, an online game where players can create, watch, and play in a global community. It has also been described as the best house party ever, where all players are welcome. That kind of positive energy is exactly the vibe of Fortnite. Oakley will continue to share and support this positive energy. Since entering the gaming industry for the first time in the brand’s history with the introduction of Prizm Gaming lens technology in 2020, Oakley has stepped up its efforts to develop, improve, and expand its technology for gaming in the eyewear industry. Continuing.
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oakley x fortnite
To commemorate this new partnership, we are announcing two types of eyewear with the Fortnite Battle Royale Victory Crown mark engraved on the lenses. Featuring Oakley’s proprietary Prizm Gaming(TM) 2.0 lens technology, Oakley’s Helux Fortnite provides clear, crisp vision during intense gaming sessions while eliminating glare from OLED and LED screens. It reduces the impact and supports the player from sight. Oakley’s Hydra Fortnite is the ultimate outdoor gear, featuring a gold Prizm(TM) 24k lens for those who want to conquer the skies.
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oakley x fortnite
Chica (real name: María López) is a Team Oakley player who is the first Latin American LGBTQ creator to join Fortnite’s Icon series. Oakley and Fortnite believe there is no better person than Chica to lead our community in this partnership.
Chica commented: “It’s a dream come true for my favorite game to partner with my favorite eyewear brand. I’ve been playing Fortnite for many years, so I’ve seen collaborations between Fortnite and other brands in the past, but this one… We are honored to be a central part of this collaboration and can’t wait to share the joy with our community!”
The Oakley x Fortnite limited collection will be pre-sold at the Oakley official online store (Oakley.com/ja-jp) from December 20th. This partnership was made possible with the support of IMG.
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Helux Fortnite
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Hydra Fortnite
-About Oakley-
Oakley, founded in Southern California in 1975, is a world-leading brand in the fields of product design and sports performance. With more than 900 patents, Oakley’s culture is one of inventors, idealists, scientists and creators who use design and innovation to create products and experiences that inspire people. I am passionate about. This philosophy has made Oakley one of the most iconic and unique brands, and top athletes around the world who compete at the highest level trust Oakley products. Oakley’s High Definition Optics® technology, which features exceptional vision clarity, precision, impact resistance and UV protection, is featured in all of the brand’s sunglasses, prescription eyewear and premium goggles. It has been adopted. Oakley, a leading sports eyewear brand, has expanded into apparel and accessories with men’s eyewear products aimed at consumers focused on sports performance and active lifestyles. Oakley is a brand of Essilor Luxottica.
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