Yahoo! Advertising Approximately 44 million advertising materials will be disapproved in the first half of 2023

LINE Yahoo Corporation
[Yahoo! Advertising] Approximately 44 million advertising materials will be disapproved in the first half of 2023
Increased number of fraudulent expressions due to suspected dark patterns and disapproval of advertising accounts based on sexual products and services. Advertising conversion costs of approximately 14 billion yen were determined to be invalid impressions and clicks and were not charged.
……
https://www.lycbiz.com/jp/strength/quality/adqualityreport/LINE

Yahoo, Inc. (hereinafter referred to as LINE Yahoo) today announced the 2023 FY2023 review of Yahoo! Ads to improve its advertising service quality. We have released the “Transparency Report on Advertising Service Quality” (hereinafter referred to as “this report”) for the first half of the year (April 1, 2023 – September 30, 2023). In the first half of 2023, approximately 44 million pieces of advertising material (*1) were disapproved as material that violated the standards set by Yahoo! Advertising.
[Image 1