plust Co., Ltd.
We provide high-quality dog food powder, which was produced in large quantities, as delicious food for micro pigs. A dog food company’s earth-friendly upcycling activities aimed at reducing food loss! ~ Efforts to reduce food waste because dog food is made with only ingredients ~ ……
plust Co., Ltd. (Representative Director: Yu Kato, Yao City, Osaka Prefecture, hereinafter referred to as “plust”), which operates the pet food “PURSUIT OF LOVE”, is disposing of high-quality dog food powder that had been discarded in large quantities. We are working to popularize and promote food loss reduction activities by upcycling micro pigs into meals.
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“Pursuit of Love” operated by PLUST Co., Ltd. manufactures and sells dog food made with carefully selected ingredients so that you can spend as much time as possible with your dog. The painstaking effort and love that goes into making our pets has been passed down to many pet owners, and we now sell products made at our two factories across the country at pet salons and pet shops, as well as through our own e-commerce site. The raw materials used are fresh, safe, natural ingredients that can be eaten by humans, and have been carefully examined by livestock producers, farmers, and fishing grounds across the country. We do not use any synthetic additives, and even though technology has advanced, we still cook by hand, in contrast to the unrivaled precision of machines, and value the nutrition and flavor of the ingredients. Because the quality meets food standards, we aim to use our products without waste and reduce food loss.
Pursuit of Love (food and care brand for pet dogs)
URL: https://pursuit-of-love.jp/products/detail/12
Sparkling Bokura Namida Rice 3,834 yen (tax included) ~
Morimori Bokura no Genki Gohan 3,834 yen (tax included)~
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Initiatives for SDGs
At plust Co., Ltd., we contribute to achieving the Sustainable Development Goals (SDGs) adopted by the United Nations in September 2015 through our corporate activities.
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Upcycling of powdered food is now possible
As sales increase, the factory is running at full capacity, and the issue is the powder produced when manufacturing food. Food powder, which is caused by chipped or crumbled grains, boasts the same high-quality nutritional value as the commercial product. As the production volume increased year by year, the amount was about 300 kg per month (waste rate of about 4%). At that time, we were contacted by Mr. Animacchi, who runs a small zoo in Yao City, saying that they were having trouble procuring food, which led us to develop a plan to feed the micro pigs, who prefer powdered rice, delicious food. We have started offering.
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Voices from users
“It’s helpful to be able to procure inexpensive, high-quality food for the micro pigs.”
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Our company operates nursing care facilities and welfare facilities. Believing that contact with animals that people can relate to will lead to healing for users, we have started welcoming and raising rescue dogs and micro pigs. We also opened Animacchi, a petting zoo for the general public. There are currently 14 micro pigs. By providing us with upcycled powder, we were able to significantly reduce our meal costs. It makes me happy to see my carefully raised micro pigs eating more happily than before.
Small zoo “Animacchi” management company
Kyoei Group Co., Ltd. Juju Chairman Shuichi Kobayashi
plust Co., Ltd. Future initiatives
“We will continue to build and disseminate initiatives that do not waste food and create benefits for both parties.”
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I was saddened to learn that even though the lives of chickens and horses, which are rich in protein, were discarded due to the manufacturing process. The waste powder has the same high quality nutritional value as the regular product. Many of the comments we receive from pet dog owners are that they are happy that their body odor and stool have changed, so we believe that the body odor and stool odor of micro pigs will change in the future. Another benefit is that it makes it easier for the people who raise them. In the future, we would like to expand our sales channels to zoos across the country and disseminate our sustainable efforts.
plust Co., Ltd. Representative Director Yu Kato
About plust Co., Ltd.
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Representative name: Yu Kato
Established: February 2018
Head office location: 1-3-1 Atobe Honmachi, Yao City, Osaka 581-0064 URL: https://plust-japan.jp/
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・Pet supplies mail order site “PURSUIT OF LOVE”
https://pursuit-of-love.jp/
【Product introduction】
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“On the same standards as humans”
“I want to give my dog food, not feed.” Food is what makes your beloved dog’s body healthy. We carefully select ingredients of reliable quality and freshness from fishing grounds, livestock farms, and farmers all over Japan to create delicious rice that brings out the flavor of freshly purchased meat, green and yellow vegetables, kelp, and shiitake mushrooms.
Sparkling Bokura Namida Rice 3,834 yen (tax included) ~
A tear prevention food that uses young chicken breasts that are low in iron. Morimori Bokura no Genki Gohan 3,834 yen (tax included) ~
A food that uses horse red meat as its main ingredient to protect the skin and coat and boost immunity.