Royalty Marketing Co., Ltd.
Geofra and Loyalty Marketing enter into capital and business alliance “Ponta”, which has over 100 million members, and the mobile point app “Purary” are linked, turning poi activities into an entertainment experience
……
Geofra Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President and Executive Officer: Yuichi Ozaki, hereinafter referred to as Geofra), whose mission is to “revitalize regional and local economies by creating mobility and people flow,” and a common point service “ Royalty Marketing Co., Ltd. (Headquarters:
Shibuya-ku, Tokyo; President and CEO: Tsuyoshi Hasegawa, hereinafter referred to as LM), which operates “Ponta,” is pleased to announce that they have entered into a capital and business alliance. As a result, LM undertook Geofra’s capital increase through
third-party allotment. In the future, both companies will work together to strengthen their services.
[Image
Background of the capital and business alliance
As “Poi-katsu”, which allows you to accumulate points in various ways, has become popular, Geofra operates “Purary”, a mobile point app that makes traveling and going out more enjoyable, and “Ponta”, which has over 100 million members. LM has entered into this partnership with an eye toward expanding the number of users of both companies’ services, creating new poi activity experiences, and expanding the use of people flow data. We will pursue the possibility of revitalizing regional revitalization through “OMO Entertainment,” an entertainment experience where you can enjoy points while traveling or going out, and creating a flow of people between online and offline.
Overview of capital and business alliance
1. Ponta course installed on the mobile point app “Purary”
When Ponta members select the Ponta course on Praree and link their Ponta member ID, their in-app scores will be automatically exchanged for Ponta points. Additionally, you can use Ponta points to use paid content provided by Pralee within the app. In the future, we are planning to install content and spots exclusive to Ponta members. 2.Creating an OMO entertainment experience in collaboration with Ponta affiliated stores
In the future, we will aim to create OMO entertainment initiatives in conjunction with Ponta affiliated stores and revitalize the use of Pralee and Ponta.
3. Utilizing people flow data and expanding to Web3
In the future, we will promote efforts to utilize the human flow data through this partnership and deploy it to Web3.
4. Cooperation with Green Ponta Action
We will promote the spread of eco-mobility through mutual referrals between “Ponta Green Action,” an app operated by LM that allows users to easily engage in SDG activities in their daily lives, and “Pralee.”
■ Company profile
About Geofra
With the mission of “revitalizing the regional/local economy by creating flow of people,” we provide the mobility point app “Prally.” In the future, through Praly, we will promote regional revitalization, strengthen OMO Entertainment’s efforts to make traveling and going out more enjoyable, and develop services that create a flow of people.
About loyalty marketing
Based on our corporate philosophy of “Contributing to the creation of a lean consumer society,” we are developing our business with the aim of deriving truly valuable information from data and contributing to the efficiency of a consumer society that meets the needs of consumers. Masu. It operates the common point service “Ponta” and has over 100 million members and an affiliated network of
approximately 280,000 stores nationwide. We also provide marketing support to various companies by utilizing the IDs and data of over 100 million people.
■ Company profile
Company name: Geofra Co., Ltd.
Representative name: Representative Director, President Executive Officer and CEO Yuichi Ozaki
Head Office: Marunouchi Park Building, 2-6-1 Marunouchi, Chiyoda-ku, Tokyo Business: Planning and development of products that revitalize the flow of people in physical spaces, projects related to regional revitalization
HP: https://corp.geofla.com/
Company name: Royalty Marketing Co., Ltd.
Representative name: Representative Director and President Tsuyoshi Hasegawa Head Office: 7th floor, Ebisu First Square, 1-18-14 Ebisu, Shibuya-ku, Tokyo Business: Point business, marketing business
HP: https://www.loyalty.co.jp/