[MISO SOUP Co., Ltd.] [12/27] “Regional collaboration and
attractiveness improvement seminar using fruits” was held in Yamagata City.
*View in browser* *MISO SOUP Co., Ltd.*
Press release: December 20, 2023
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[12/27] “Regional collaboration and attractiveness improvement seminar using fruits” was held in Yamagata City.
*Creating tourism in Yamagata Prefecture centered around fruits! A seminar will be held in Yamagata City aimed at fruit growers, roadside stations, municipal officials, and others to learn about urban development that utilizes fruit. *
* MISO Co., Ltd., which produces brands for primary industry producers and regions
SOUP (Itabashi Ward, Tokyo) will be holding a program called “Regional Collaboration Utilizing Yamagata Fruits” on Wednesday, December 27, 2023, to learn about town development using fruits as part of the project “Fruit Station Network Promotion Platform” by Yamagata Prefecture.・We will hold an “Attractiveness Improvement Seminar” together with Yamagata Prefecture. *
* ■Seminar overview*
*Date: Wednesday, December 27, 2020*
* Seminar/Panel Discussion 13:00-16:00*
* Opinion exchange meeting 16:15-17:00*
Participation fee: Free
Venue: Auditorium on the 2nd floor of Yamagata Prefectural Office (2-8-1 Matsunami, Yamagata City, Yamagata Prefecture)
* Application page: * * https://forms.gle/DoQv2tH9cH6QPmzt8*
* ■Speakers*
* My Farm Co., Ltd. *
*Representative Director Kazuma Nishitsugu*
“How to connect agriculture and people by working across boundaries” Established My Farm Co., Ltd. with the philosophy of “self-production and self-consumption.” Engaged in experience farming, production, distribution and sales of agricultural products, etc. Graduates of the weekend agricultural school “Agri Innovation University” have formed a network of over 2,000 people. We are also involved in many collaborative projects with local governments.
* Agrily Co., Ltd. *
* Representative Director Katsuyuki Sanekawa*
* “How to communicate the appeal of fruits and how to increase added value” * *
After graduating from culinary school, he joined a pastry shop as a pastry chef. After his father’s injury, he started farming and took over the family business. In addition to rice and vegetables, we are trying to grow pears for the first time in the area. Currently, they are launching businesses such as direct sales, cafes, experience farms, and processed product development. *
* ■Target participants*
Anyone from any field is welcome to participate, including fruit producers, agricultural organizations, fruit processing, sales, and tourism businesses, and municipal officials.
*The opinion exchange meeting is for platform members, and those who newly apply to participate will be registered as platform members. * ■About Yamagata Prefecture “Fruit Station Network”*
In Yamagata Prefecture, based on the “Implementation Plan for Providing Information on Fruits Produced in the Prefecture, Focusing on Cherries,” which was formulated in March 2021, consumers visit the prefecture to learn about various ways to enjoy fruits and to meet with producers. In order to promote “fruit tourism” where people can experience interaction, etc., we aim to create and network a place for attracting visitors and disseminating information where they can enjoy and deepen their understanding of the local specialty fruits that are the destination of fruit tourism. I am planning to work on it. In order to promote efforts to create fruit stations that utilize the resources and human resources of each region in the prefecture, the “Fruit Station We have decided to establish a network promotion platform.
·the purpose
Consideration for revitalizing fruit tourism
Creating fruit stations and promoting their networking
・Initiative details
Sharing information and know-how, exchanging opinions, etc. for promoting fruit tourism through fruit stations
Exchange of opinions to promote networking among members, etc. ·Member
Prefecture, municipalities within the prefecture, private businesses (regardless of whether they are within the prefecture or outside the prefecture)
*Participation is voluntary for municipalities within the prefecture and private businesses.
Details page: https://www.pref.yamagata.jp/140001/fsnwplatform.html ■Contact information
Fruit Station Network Promotion Platform Secretariat, Agricultural Policy Planning Division, Agriculture, Forestry and Fisheries Department, Yamagata Prefecture
TEL: 023-630-2414
We look forward to your participation.
* Event participation application page: https://forms.gle/DoQv2tH9cH6QPmzt8*