[Bakan Co., Ltd.]
Branded bag sharing service “Laxus” carries out promotion to increase awareness among women working in offices on toilet advertising media “Unveil”
*View in browser* *Bakan Co., Ltd.*
Press release: December 20, 2023
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Branded bag sharing service “Laxus” carries out promotion to increase awareness among women working in offices on toilet advertising media “Unveil”
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Using the toilet advertising media “Unveil” provided by Bakan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Goshin Kono, hereinafter referred to as “Bakan”), Luxus Technologies Co., Ltd. (Headquarters: Hiroshima City, Hiroshima Prefecture,
Representative Director: Takahashi
Keisuke (Keisuke) distributed video advertisements in private toilet rooms of office buildings nationwide as a promotion to increase awareness of the branded bag sharing service “Laxus”. *
* ■Background of implementation of toilet advertisement “Unveil” * When we were looking for a new channel to acquire new users for Luxus, the deciding factor was that we could appeal to our target demographic of female business people with incomes. (“Laxus” marketing person) )
* ■About “Laxus” *
“Laxus” is a sharing service specializing in luxury brand bags. We have one of the world’s largest selections of bags, with 40,000 types from 60 brands. All bags can be easily exchanged and used for a fixed amount using the app.
It’s popular for being able to try out luxury brand bags before you buy them, which require a lot of courage.
The simple style of borrowing items only when you want to use them has become a hot topic among minimalists.
The app has exceeded 2 million downloads in the US and Japan. Download our free app and check out our selection of bags.
▷Click here to download the “Laxus” free app
https://app.adjust.com/17a6qlrw
* ■About the “Laxus” operating company *
Company name: Luxus Technologies Co., Ltd.
Tokyo Office: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo Hiroshima Office: Hiroshima Crystal Plaza, 8-18 Nakamachi, Naka-ku, Hiroshima City
Representative name: Keisuke Takahashi
Service site: https://laxus.co/
Corporate site: https://corp.laxus.co/
* ■What is toilet advertising media “Unveil” *
It is a digital signage media in private toilet rooms that will be fully rolled out at the end of 2020 and will be deployed in
approximately 10,500 locations (as of December 2023), including offices and commercial facilities mainly in urban areas. The toilet space is a private space where you can concentrate on a one-on-one basis, so it is possible to gain strong recognition and understanding from people who use toilets in offices and commercial facilities. Video content is played on the signage only when using the toilet, and the number of views and distribution results can be quantified. In addition, by using patented technology (including pending applications) that changes the display on the screen depending on the length of stay, and automatically adjusts the length of advertisements depending on how crowded the toilet is. Congestion control is also achieved at the same time.
▷Click here for details on the toilet advertising “Unveil” service https://corp.vacan.com/unveil
* ■About Bakan Co., Ltd. *
Representative Director: Goshin Kono
Established: June 2016
HP: https://corp.vacan.com
Head office location: 2-5-1 Kojimachi, Chiyoda-ku, Tokyo WeWork Hanzomon PREX South 3F
Bakan is J-Startup, a public-private support program selected by the Ministry of Economy, Trade and Industry.
2019 selected company. Utilizing IoT and AI, we detect the
availability of all kinds of places, including restaurant areas, cafes, restrooms, tourist spots, evacuation centers, and voting stations, and deliver the information to digital signage and smartphones. In addition to visualizing availability, we also suppress and manage congestion, and provide a wide range of DX services that “eliminate waiting” based on availability/congestion information.