toridori
[Research Report] Influencer marketing company toridori thoroughly investigates corporate reactions to stealth marketing laws and regulations! After the legal regulation, 95% of companies’ “awareness regarding SNS operations” has changed significantly!
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Toridori Co., Ltd. (Headquarters: Shibuya, Tokyo) operates the influencer marketing platform “toridori marketing/toridori base” with a PR track record of 430,000 cases and the SNS account management agency service “toridori likes”. Tokyo, Representative Director, President and CEO: Takayuki Nakayama (hereinafter referred to as toridori) has announced the tenth installment of his research report on SNS. This time’s theme is “Corporate awareness/response status regarding stealth marketing laws and regulations (hereinafter referred to as “stealth marketing regulations”).”
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 from October 1, 2023. We have enacted regulations regarding )
https://top-marketing.toridori.me/academy/research_10
Survey name: Corporate awareness and response status regarding stealth marketing regulations – fact-finding report
Survey period: November 20th to November 24th, 2023
Survey target: Men and women in their 20s to 50s nationwide who have used influencers to conduct PR at the company they work for. Number of valid respondents: 549 people
Research method: Internet research using Fastask
*If you would like to quote this survey, please write “Toridori research”.
After the introduction of stealth marketing regulations, companies have become more aware of healthy PR on SNS!
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,” “A place for holding study sessions and training for all employees was set up (20%),” and “A place for holding study sessions and training for all employees (20%).” (13%) revealed that more than 60% of companies had held study sessions as a countermeasure for stealth marketing regulations. In addition, in terms of measures other than holding study sessions, ``Rules for posting on SNS have been reviewed (23%)'' and ``Management systems for SNS operations, such as checking posts and consulting with experts, have been established.'' (10%).
This survey revealed that 95% of companies have taken measures regarding their operations after the Stealth Marketing regulations, and that companies' awareness of legal compliance regarding PR on SNS has increased significantly.
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https://top-marketing.toridori.me/academy/research_10“toridori marketing” service explanation
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http://bit.ly/210531toridori “toridori likes” service description[Image 7
https://marketing.toridori.me/lp/daikou/ About toridori Co., Ltd.[Image 8
https://toridori.co.jp/▼Influencer marketing platform “toridori marketing” official website: https://top-marketing.toridori.me/
▼Official website of Instagram account management service “toridori likes”: https://marketing.toridori.me/lp/daikou/
▼YouTube consulting “toridori studio” official website:
https://toridori.co.jp/studio/
▼Influencer performance-based advertising “toridori ad” official website: https://toridori.co.jp/ad
▼Brand launch support “toridori made” official website:
https://toridori.co.jp/made/
▼Influencer tie-up advertisement “toridori promotion” official website: https://toridori.co.jp/promotion/