Meiji signs a sponsorship agreement for the national soccer
tournament for U10s, “4v4 U10,” devised by Keisuke Honda.
*View in browser* *Now Do Co., Ltd.*
Press release: December 20, 2023
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Meiji signs a sponsorship agreement for the national soccer tournament for U10s, “4v4 U10,” devised by Keisuke Honda.
*World soccer tournament for all children*
Meiji Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Katsuya Matsuda, hereinafter referred to as Meiji) is a subsidiary of Now Do Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Honda).
Keisuke (NowDo) has signed a sponsorship agreement for the 4v4 U10 national soccer tournament for players aged 10 and under. “4v4 U10 is a new 4-on-4 national soccer tournament for U10 players whose rules were devised by professional soccer player Keisuke Honda in order to further enliven the Japanese soccer world. There is no coach on the bench, and substitutions are free, and we have adopted a system that values children’s independence. Additionally, with a 10-minute match time and a 20-second shot clock, the tournament is fast-paced and full of realism.
By sponsoring the tournament, Meiji will support the children working hard in 4v4 and the parents who support them every day, and will educate them about the importance of managing their physical condition to bring out their best performance. Additionally, we will have a booth throughout the event and offer samples of the Meiji Probio Yogurt R-1 series.
Official website: https://4v4.jp/
National tournament special website: https://4v4.jp/2023/japancup/u10 Comments from each company
* ■Meiji Co., Ltd.*
I am very happy to be able to participate in such a wonderful initiative. Co., Ltd
Meiji is engaged in activities that expand the world of
“deliciousness, fun, health, and peace of mind” in order to enrich your life with “nutrition” and create a healthy future.
By providing Meiji Probio Yogurt R-1, we will support children working hard toward their dreams and everyone who watches over them by managing their physical condition. We hope that we can contribute to a healthy daily life where you can demonstrate your full potential. * ■Now Do Co., Ltd. Representative Director and President Keisuke Honda* We are really happy to be supported by R-1, which is committed to improving performance. In 4v4, there are many children who practice hard every day, always aiming for the best, so we hope that R-1 will help improve their condition and performance, even if just a little. In the future, we will continue to take on the challenge of expanding 4v4 to Japan, Asia, and the world.
About Meiji Probio Yogurt R-1 Series
“Meiji Probio Yogurt R-1” is a yogurt that uses “1073R-1 lactic acid bacteria”, which was selected through Meiji’s lactic acid bacteria research and hopes to contribute to the healthy daily lives of our customers.
Since its release on December 1, 2009, it has been well received by many customers who are concerned about managing their physical condition.
*“Strength” represents a positive desire to live a healthy life. About 4v4
“4v4” is a new national soccer tournament that is played 4v4, and the rules were devised by professional soccer player Keisuke Honda to further liven up the Japanese soccer world. This tournament is a competition aimed at children under the age of 10, with the mission of “bringing the world soccer tournament to all children.”
The rules are one match of 10 minutes, and substitutions are allowed. In addition, the shot clock is 20 seconds, which is a completely new soccer rule that allows the goalkeeper to boldly participate in the attack as a field player. In order to value the independence of the children in this tournament, there are no managers or coaches on the bench, and the children win and earn points by working hard with their friends while thinking about strategies and substitutions on their own. By earning more points, children can aim to win the national tournament.
This practice that takes place through matches is extremely important, as it fosters children’s ability to think and act on their own, and by nurturing potential soccer stars of the future, it will lead to the growth of the Japanese soccer world as a whole.
*Target ages 10 and under are those born after April 2, 2013, regardless of gender or nationality.
About the national tournament
The first year of the tournament in 2023 was a four-month qualifying round. A point system was adopted, and more than 7,500 players aimed for the top 32 teams in the team point rankings, aiming for the right to participate in the national tournament, and heated battles spanning 5,000 games were held across the country. In addition, in the gold-rank tournament, in which the winner earns the right to participate in the national tournament, exciting and exciting competitions took place in 16 prefectures, and 16 teams were finally decided after a fierce battle. Finally, the first national tournament in the U10 tournament category will be held.
The qualifying league and final tournament for the national tournament will be held on December 24th (Sunday) and 25th (Monday), 2023 on “SPORTS
BULL” and the final will be broadcast live for free on “ABEMA” on Tuesday, December 26, 2023. There will also be a chance to watch the “Special Match,” where the winning team takes on a special professional team led by Keisuke Honda, and the “Legend Match,” a 4v4 match between professional soccer players.
National tournament special site: https://4v4.jp/2023/japancup/u10 Company Profile
■Meiji Co., Ltd.
Head office location: 2-2-1 Kyobashi, Chuo-ku, Tokyo
Representative Director and President: Katsuya Matsuda
Founded: December 21, 1917
Capital: 33.64 billion yen
Business details: Manufacture and sale of milk, dairy products, confectionery, food, etc.
Company website: https://www.meiji.co.jp/
■Now Do Co., Ltd.
Address: 11th floor, Shinjuku Mitsui Building, 2-1-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Representative Director Keisuke Honda
Founded: 2017
Capital: 100 million yen
Business details: Provision of national 4-on-4 soccer tournaments, educational services, sports talent matching services, and development of management systems. Facility management planning, customer attraction support, and consulting services.
Company website: https://nowdo.jp/