Amore Pacific Japan Co., Ltd.
Luxury makeup brand “HERA” from Seoul, South Korea will open a pop-up store at JR Nagoya Takashimaya from Tuesday, January 2, 2024. A “HERA” counter will be available for a limited time at JR Nagoya Takashimaya 3rd floor cosmetics department special venue 2. Advance sales of new products to be released on Friday, January 19th will also be held.
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HERA, a luxury makeup brand from Seoul, South Korea, made its long-awaited arrival in Japan in July 2023. From January 2nd (Tuesday) to February 27th (Tuesday), we will be opening the Chubu region’s first limited-time pop-up store at Special Venue 2 in the cosmetics department on the 3rd floor of JR Nagoya Takashimaya.
At the pop-up store, in addition to the popular standard products that won the Best Cosmetics Award in the second half of 2013, we will be pre-selling new products such as foundation and concealer that will be released on Friday, January 19th.
In addition, an exclusive make-up artist for “HERA” will be visiting Japan, and you will be able to experience make-up lessons that were previously only available in Korea.
[Event details]
◎Make-up lessons available with advance reservations
We will be holding a makeup lesson by a makeup artist exclusive to “HERA”. Enjoy trendy makeup from Seoul while experiencing the world of HERA in a space that recreates a department store counter in Seoul. *Applicable to those who purchase 2 or more “HERA” products at the pop-up store. Please check the official website for details. [Image 2
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*The number of each benefit is limited.
We will also offer a paid gift wrapping service limited to events. ◎If you follow “HERA” official Instagram or add your friends on LINE, you will receive a “Glow Lasting Foundation” sachet sample (1 dose) as a gift.
*The number is limited.
[Event overview]
Period: January 2, 2024 (Tuesday) – February 27, 2024 (Tuesday) Time: 10:00 a.m. – 8:00 p.m. (according to JR Nagoya Takashimaya business hours) *Opens at 9:30am on Tuesday, January 2nd
*Closed at 6pm on Thursday, February 15th
Venue: JR Nagoya Takashimaya 3rd floor cosmetics department special venue 2 Address: 1-1-4 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture Special site: https://www.hera.com/jp/ja/news/nt-hera-pop-up-store.html [Introducing new products released on Friday, January 19, 2024] On sale starting January 19th: @cosme SHOPPING, meeco, ZOZOCOSME On sale starting February 9th: @cosme TOKYO, @cosme OSAKA
■Glow Lasting Foundation
Healthy semi-glowing skin that lasts all day. A glow foundation that brings out even your skeleton.
・SPF22/PA
・Number of colors: 5 colors in total
・Contents: 30g
・Price: 7,700 yen (tax included)
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■Silky Stay 24H Long Wear Foundation EX
Leaves your skin silky and smooth after applying it. A liquid foundation that creates skin that doesn’t feel timeless.
・SPF20/PA
・Number of colors: 7 colors in total
・Contents: 30g
・Price: 7,700 yen (tax included)
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■Creamy cover concealer
Full-coverage beautiful skin that lasts for 24 hours. A creamy concealer that blends seamlessly into your skin.
*According to our research, effects may vary from person to person. ・Number of colors: 3 colors in total
・Contents: 7.5g
・Price: 4,510 yen (tax included)
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[What is “HERA”]
With the keywords “HERE, NOW, MYSELF,” HERA has established itself as a luxury brand at the forefront of beauty and soul culture trends. Developed by Amore Pacific Japan Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative: Rina Matsui).
What SEOULISTA, the people who live in Seoul, which attracts attention from all over the world as a trend-setting center, values is living openly and authentically in the here and now, in this moment. Rather than conforming to standardized beauty standards, we should be confident in our own way of being, recognizing our differences as unique beauty, and instead of relying on exaggeration and flamboyance, we should strive for sophistication, elegance, and intelligence. Express your individuality with elegance.
“HERA” has been enhancing people’s beauty since its creation in 1995 under the theme of “Contemporary Seoul Beauty.” By harmonizing rapidly changing trends with SEOULISTA’s unique sensibilities, we will globally disseminate soul beauty that symbolizes the times.
■HERA Japan official brand site
https://www.hera.com/jp/ja/index.html
■HERA Japan official LINE
https://liff.line.me/1645278921-kWRPP32q/?accountId=093joqez ■HERA Japan official Instagram
https://instagram.com/herabeauty_jp?igshid=MzRlODBiNWFlZA==
■HEA Japan Official X
https://x.com/herabeauty_jp?s=21&t=QEJZm-QGRuCu4k4bCrjs_Q