[Satis Pharmaceutical Co., Ltd.] Satis Pharmaceutical’s “Furusato Genki Project” receives the Japan Beauty and Fashion Tech Award Winner of 2023 Grand Prize
*View in browser* *Satis Pharmaceutical Co., Ltd.*
Press release: December 20, 2023
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Satis Pharmaceutical’s “Furusato Genki Project” wins Japan Beauty and Fashion Tech Award 2023 Grand Prize
Satis Pharmaceutical Co., Ltd. (President: Satoshi Yamazaki, Headquarters: Yoshikawa City, Saitama Prefecture), which develops and OEMs high-performance skin care products with the vision of “bringing the right beauty to as many women as possible,” In the “Furusato Genki Project,” which develops cosmetic raw materials using natural materials,
Beauty and Fashion Tech Awards 2023” received the highest grand prize. Japan Beauty and Fashion Tech Awards 2023 Grand Prize Winner What is “Furusato Genki Project”?
This project aims to simultaneously make people’s skin beautiful and revitalize production areas by turning various natural materials from all over Japan into skin care ingredients and blending them into cosmetics. We have been thinking about the best solutions and optimal active ingredients for skin problems, and based on the 7 principles of the Furusato Genki Project, we have continued to develop materials that can be said to be number one from all over Japan without compromise. This initiative started in 2010, and to date we have developed more than 100 types of raw materials.
Hometown Genki Project 7 Articles
Judge’s comment
As an OEM company R&D, we have a database of Japan’s rare agricultural products, and our efforts to connect regions, materials, and product planning are a system of “four-way good” between producers, consumers, brands, and Satis Pharmaceutical itself, and are socially responsible. is high. In the future, the importance of ensuring reliability through traceability and other means is expected to increase in the cosmetics industry, and further value creation and redistribution to
stakeholders can be expected. In the future, I hope that Satis Pharmaceuticals will continue to disseminate its efforts globally. This should help raise the standards of Japan’s cosmetics industry for raw material suppliers and cosmetics manufacturers around the world. About “Japan Beauty and Fashion Tech Award”
istyle Co., Ltd. (Representative Director and President: Endo), which operates @cosme, etc.
Sponsored by Japan’s leading business organization, Japan, companies (*1) and projects (*2) that conduct business activities in Japan provide services in related fields such as beauty, fashion, and healthcare, or across industries. This award recognizes
“products/services,” “technologies,” “activities/initiatives,” etc. that have the potential for innovation. Five judges who are active in various fields will judge based on the evaluation criteria of “innovation”, “business feasibility”, “technical ability”, and “social aspect”, and in 2023, the grand prize, runner-up prize, The special award winners were announced and the award ceremony was held. (*1) Including foreign companies (*2) Joint projects in which multiple organizations participate
For details on the award ceremony, please refer to istyle Co., Ltd.’s press release.
Future prospects
We will continue our efforts to revitalize the region, with the aim of creating a sustainable cosmetics industry and passing on Japan’s valuable materials and culture. We are still looking for people who support this project and want to develop raw materials and products. Overall scheme of the Hometown Genki Project
We combine (1) the unique value of local products with (2) the technological capabilities of cosmetics manufacturing companies to turn them into cosmetic raw materials. Furthermore, (3) cosmetics brands communicate the story of the ingredients, not just their functional value, through PR of products containing the ingredients. Added to this is (4) consumer evaluation.
This created a circle of sympathizers and created a scheme where everyone could support Japan’s traditional natural products and regions.
*Reference*
▶ About the “Furusato Genki Project” (example of developed raw materials) https://www.saticine-md.co.jp/rd#anc_furusato
▶ “WITH BRAND Project”, an OEM service for original cosmetics that can include the raw materials developed in this project.
https://www.saticine-md.co.jp/lp/wbp/