Senkaigi Co., Ltd.
[Information about new books] Break away from “even if you are told to publicize something that is not well-received by the media…”! “How to create a public relations plan that produces results” that will help you plan
The author, who is involved in 500 projects a year, provides guidance on projects that TV directors will want to cover, the use of owned media, and methods for measuring public relations effectiveness that are easy to understand from management!
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Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo), which publishes specialized magazines on advertising and marketing, will be selling “How to Create a Public Relations Plan That Will Get Results” (authored by Hidehiko Kataoka) from December 21st at leading bookstores nationwide. It will be sold at online bookstores. [Image 1
Written by Hidehiko Kataoka List price: 2,200 yen (2,000 yen tax) A5 size, 192 pages
Click here for details and purchase
https://amzn.to/41toDJT
Changes in public relations activities behind the publication Since ancient times, the core of public relations activities has been to “get good information about your company featured in the mass media and convey it to as many people as possible.” This idea is based on the idea that “articles are published and cannot be controlled.” However, in recent years, there has been a need to plan PR activities from multiple angles, making use of SNS and owned media. Furthermore, the importance of goal setting and effectiveness verification has come into question. “If it doesn’t get published, it can’t be helped” or “I don’t want to be told to publicize something that doesn’t get any media attention.” It is necessary to overcome the state of cessation of thinking and change your way of thinking.
Therefore, this book covers everything from free publicity planning to get featured on TV, to planning using owned media, to creating word-of-mouth, to revitalizing the company, and even to ideas from management and other departments. A detailed explanation of the planning and verification cycle to gain understanding and support. This book introduces the points necessary for planning for people who have little experience in public relations but want to be able to concretely demonstrate results, and for people who are worried about how to put together a plan to realize new measures. Masu.
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