[Agile Media Network Co., Ltd.] Agile Media to establish joint venture for fan club business for Japanese talents targeting the Chinese market
*View in browser* *Agile Media Network Co., Ltd.*
Press release: December 21, 2023
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Agile Media to establish joint venture for Japanese talent fan club business targeting Chinese market
*~Using the power of Japanese talent as a weapon, challenge to acquire, develop, and energize Chinese fans~*
Agile Media Network Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Miyaji
Hiroshi, TSE Growth Listed: Stock Code 6573, hereinafter “AMN”) has announced that ENJIN GROUP Co., Ltd. (Headquarters: Tokyo,
Representative Director: Takayasu Omura)
(hereinafter referred to as “ENJIN”) and ACD Co., Ltd. (Head office: Tokyo, Representative director: Hiromichi Furui)
We have decided to establish a joint venture with ACD (hereinafter referred to as “ACD”) to create a fan club business for Chinese fans of Japanese talents.
* ■Background of the initiative*
Soft content such as Japanese dramas and movies, featuring deep stories and unique characters, has been popular in China for many years. Along with this, the name recognition and popularity of the Japanese talents who appear on the show have become extremely high, but despite this huge demand, the formation of Chinese fan communities has not been possible due to language issues and information dissemination platforms. Due to the Great Firewall issue, this was done on a very limited basis.
Against this background, AMN will leverage ENJIN’s global branding power through overseas internships and ACD’s local SNS in China to take on the challenge of developing a fan club business for Chinese fans of Japanese talents, which is still in the process of growth. We have decided to establish a joint venture that will allow us to mutually utilize our WeChat app development and local promotion know-how in China, as well as AMN’s fan community management know-how for cultivating and activating fans.
AMN’s vision is to “accelerate the spread of “likes” around the world,” and we have been providing marketing support for initiatives that connect “likes” in Japan and overseas. By taking advantage of this, we will solve the current issues and develop a fan club business for Chinese fans that supports and supports the success of Japanese talents in the huge market of China.
* ■Strengths of the three companies*
* ▼ENJIN GROUP Co., Ltd.*
・Connections with TOPCOAT Co., Ltd. and other Japanese entertainment agencies ・System development and maintenance to convert information for Japanese fan clubs into Chinese version
・Business partnership with SKIYAKI, a Japanese fan club platform business ・Business alliance with Mujuryoku, which has strengths in sales and content production in China.
* Representative Director and President Takayasu Omura*
Our company operates a community site specializing in Japan fans from all over the world, and is developing a multifaceted business in order to spread the charm of Japan to the world with an all-Japanese approach. We are very happy to be able to work with Agile Media Network Co., Ltd. and ACD Co., Ltd. on the overseas fan club business for Japanese talents, which has received many voices from Japanese fans around the world. think. First of all, we will expand to China, but in the future we would like to spread the word to all over the world, so we hope to get off to a good start.
* ▼ACD Co., Ltd.*
・High brand power as a joint venture between CX Co., Ltd. and ANA Holdings Co., Ltd.
・Know-how for Japanese companies to develop cross-border business in China, such as ICP application in China
・Building a smooth payment service using we chat pay
・Know-how for event planning and holding in China
* Representative Director and President Hiromichi Furui*
Although Japan is far behind the rest of the world in terms of platform business, Japanese content has developed uniquely and is receiving a lot of attention around the world. Our main business is helping Japanese talents expand into China, and every time we see the unique enthusiasm and way of enjoying Chinese fans that are not found in Japan, we are reminded once again of the potential for Japanese talents to expand overseas. Through this joint venture, we would be happy if we could expand our horizons to China’s 1.3 billion market, rather than the shrinking Japanese domestic market, and help more Japanese talents expand into China.
* ▼Agile Media Network Co., Ltd.*
・Strong governance and financial management as a Japanese listed company ・High quality control as a listed company in the SNS marketing business ・Recognition as a pioneer in the SNS marketing industry
* Representative Director Hiroshi Miyaji*
I am very happy to have had this opportunity to work with you. As I am involved in fan marketing in Japan on a daily basis, every time I come into contact with the power of Japanese talent and the feelings that fans have towards it, I always feel that I want to expand this feeling of “love” across national borders. I was there. ENJIN
We believe that by joining forces with GROUP Co., Ltd. and ACD Co., Ltd., we can further accelerate the spread of “like” around the world. * ■About ENJIN GROUP Co., Ltd.*
ENJIN
GROUP Co., Ltd. was established as a business company of the Association for Promotion of Internationalization, and operates a community site specializing in “Japan-friendly and knowledgeable human resources” from all over the world. ENJIN spreads the charm of Japan through a network of 229 organizations from 120 countries around the world and becomes a driving force for people around the world. By providing VALUE, we will enrich people around the world.
Company name: ENJIN GROUP Co., Ltd.
Address: 3-27-15 Jingumae, Shibuya-ku, Tokyo
URL: https://company.enjin.world/
* ■About ACD Co., Ltd.*
ACD Co., Ltd.
provides services such as cross-border e-commerce systems, WeChat programs, and ANA Hai Tao Mall, which are essential for inbound and outbound measures to the Chinese market. At ACD, we support your business development by providing comprehensive cross-border e-commerce services and a thorough support system.
Company name: ACD Co., Ltd.
Address: 8-5-40 Akasaka, Minato-ku, Tokyo
URL: https://www.a-cd.co.jp/
■* About Agile Media Network, Inc. (AMN)*
AMN
With the mission of “maximizing the power of individuals and growing the ‘small economy,”’ we define passionate fans of the brand as “ambassadors,” and conduct marketing activities for products and services through fan development and activation. We are developing an ambassador marketing business.
Company name: Agile Media Network Co., Ltd.
Address: 4F Edomi Sakamori Building, 4-1-40 Toranomon, Minato-ku, Tokyo URL: https://agilemedia.jp/
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