IHI Co., Ltd.
IHI’s new commercial released: Yajuro Bando and Lily Franky will be voice actors for Fujin and Raijin. “Fujin and Raijin Ammonia Combustion” and “Fujin and Raijin: Aircraft Engine” will begin airing on Sunday, December 24th.
~IHI’s new technology to reduce CO2, reassuring the gods of wind and thunder who are worried about global warming~
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IHI, which celebrated its 170th anniversary this year, has released new commercials, “Fujin Raijin Ammonia Combustion” and “Fujin Raijin Aircraft Engine,” featuring Kabuki actor Yajuro Bando and actor Lily Franky as voice actors. Broadcasting will start on TV and web from Sunday, December 24th.
Video URL: “Fujin Raijin Ammonia Combustion” version
https://youtu.be/eliuCZfO0TM
“Fujin Raijin Aircraft Engine” version https://youtu.be/g2WOtU0wb6U [Image 1
■IHI’s world’s first, new technology that contributes to “global tropicalization”IHI began in the Edo period (1853) as a shipyard built in response to Perry’s arrival on board the Black Ships. We are a comprehensive heavy industry group that has been involved in numerous social infrastructure projects. This commercial uses the world’s first new technology to significantly reduce CO2 and contribute to the coming era in response to the global issue of “tropicalization,” using the “Fujin” that governs nature. The “God of Thunder” appears and the content is conveyed in a humorous manner. Kabuki actor Yajuro Bando and actor Lily Franky will be the voice actors for Fujin and Raijin. It expresses IHI’s technological capabilities in an
easy-to-understand manner with a humorous worldview that mixes “2D and 3D” and “Station and movement.” ■About the new commercials “Fujin Raijin Ammonia Combustion” and “Fujin Raijin Aircraft Engine” The “Fujin Raijin Ammonia Combustion” version complains to IHI employees that “The earth is becoming tropical because humans have increased CO2.” The gods of wind and thunder. The god of thunder “takes off his skin” and jumps out of the folding screen, trying to create lightning. Therefore, IHI introduced the world’s first power generation technology using ammonia fuel that does not emit CO2. Raijin is satisfied with the technique and returns to the folding screen.
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“Fujin Raijin Air Engine” edition: “Humans have increased the number of airplanes and increased CO2, making the earth a tropical place.” Fujin and Raijin complain to IHI employees. When the god of thunder urges the god of wind to cooperate with humans, the god of wind jumps out of the folding screen and makes a huge wind blow, saying, “It’s cheap.” Therefore, we will introduce IHI’s world’s largest high-performance aircraft engine technology that can reduce CO2 emissions. Fujin is satisfied with the technology and returns to the folding screen.
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■Story Behind the Scenes For this new commercial, we needed someone who could express the worldview of the Gods of Wind and Thunder, who exist beyond human comprehension, using only their voices. The exquisite interplay between the somewhat barbaric and mercurial Fujin (Yajuro Bando) and the somewhat intelligent and cynical Raijin (Lily Franky) brings the commercial to life. During the recording, I recorded several variations. Lily Franky, who saw the selected take and video, laughed and said, “Is it okay for Raijin to be so low-tempered?” In addition, in response to Yajuro Bando’s question, “Is this what Fujin is like?”, the production team responded, “No one knows the correct answer,” and a friendly exchange in which they laughed and said, “That’s right (lol).” There was also. ■Overview of the new CM [CM title] “Fujin Raijin Ammonia Combustion” version “Fuujin Raijin Aircraft Engine” version [Broadcast start date and time] Sunday, December 24th [CM cast] Yajuro Bando, Lily Franky [Video URL] “Fujin Raijin Ammonia Combustion” version
https://youtu.be/eliuCZfO0TM
“Kazejin Raijin Air Engine” HTTPS://youtu.be/g2wotu0wb6u ■ Performer profile [Image 7
Yajuro Bando Kabuki actor. The shop name is Yamatoya. In May 1973, he made his stage debut as Yajuro Bando at the Kabukiza theater production of “Nudōjoji”. From 1983, he trained under Ennosuke Ichikawa III (Saruo II II) for 15 years. He served as a director’s assistant for operas such as “Cock d’Or” directed by Ennosuke III, and directed “Yuzuru” by Tamasaburo Bando. His grandfather was Kanya Morita, the 13th generation. His father was Kotaro Bando I. Appeared as Tokimasa Hojo in the 2022 NHK Taiga drama “13 people of
Kamakura-dono”. Lily Franky
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Born in 1963, from Fukuoka Prefecture. In addition to illustration and design, he is active in many fields such as writing, photography, lyrics and composition, and acting. His first full-length novel, “Tokyo Tower Mom, Me, and Sometimes Dad,” won the Bookstore Award in 2006, and his picture book “Oden-kun” was made into an anime. In the movie, “Gururi no koto”. ” (2008/directed by Ryosuke Hashiguchi) for the Blue Ribbon Award for Newcomer, and the 37th Japan Academy Award for Outstanding Supporting Actor for “Aku” (13/directed by Kazuya Shiraishi) and “And Become a Father” (13/directed by Hirokazu Kore-eda). He won numerous awards including Best Supporting Actor for “And I Became a Father.” At the 71st Cannes Film Festival, “Shoplifters” (18/directed by Hirokazu Kore-eda), in which he starred, won the Palme d’Or. ■About the IHI Group As a comprehensive heavy industry group, IHI provides new value centered on four business fields: resources and energy, social infrastructure, industrial machinery, and aerospace. Founded in 1853 as Japan’s first modern shipyard, Ishikawajima Shipyard, IHI has expanded its business to land machinery, bridges, plants, aero engines, etc. based on the technology cultivated in shipbuilding. It played a major role in modernization. The current IHI is Ishikawajima Heavy Industries, which descended from Ishikawajima Shipyard, merged with Harima Shipyard in 1960 to become Ishikawajima-Harima Heavy Industries, and in 2007 strengthened its global brand. In order to promote the company, the company name was changed to “IHI”. Based on the management philosophy of “contributing to the development of society through technology” and “human resources are our greatest and only asset,” IHI uses its
manufacturing technology to create advanced products for the benefit of the earth and the people who live on it. We create engineering and solve various problems. ■Company Profile Trade Name: IHI Co., Ltd. Representative: President Hiroshi Ide Location: Toyosu IHI Building, 3-1-1 Toyosu, Koto-ku, Tokyo 135-8710 Founded: December 5, 1853 Capital Gold: 107.1 billion yen URL: http://www.ihi.co.jp/
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