[Akuru Co., Ltd.] Akuru releases an implementation example of the credit card fraud detection and authentication system “ASUKA” for Tabechoku operated by Vivid Garden!
*View in browser* *Akuru*
Press release: December 22, 2023
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Akuru releases an implementation example of the credit card fraud detection/authentication system “ASUKA” for Tabechoku operated by Vivid Garden!
*Due to the credit master attack, chargebacks will increase by 10 times! ? ～Why was the introduction of ASUKA able to reduce the damage caused by mass attacks? ～*
* Akuru Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kondo) provides solutions to prevent fraudulent credit card use. Osamu (hereinafter referred to as the “Company”) is Vivid Garden Co., Ltd. (Head office: Minato-ku, Tokyo, President and CEO: Rina Akimoto, We have published an implementation example of the credit card fraud detection/authentication system “ASUKA” on the EC site of “Vivid Garden”). *
* Case study page: * * https://akuru-inc.com/case/vividgarden/*
■About Vivid Garden
We offer a wide range of services including “Tabechoku,” Japan’s largest direct mail order website where you can purchase ingredients and plants directly from producers, as well as services related to “Hometown Tax” and advertising and PR for corporations. We are expanding our business.
As of December 2023, the number of users has reached approximately 950,000, the number of producers has exceeded 9,100, and it has expanded to the point where it has become No. 1 in terms of
recognition and usage rate on domestic direct-to-farm mail order sites. I am.
■Introduction background
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Credit card payment processing fees have increased due to the massive attack known as the “Credit Master Attack.” Chargebacks occurred nearly 10 times more than average, and products listed by producers were delivered to fraudulent users.
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Because the company was unable to grasp trends in fraudulent usage and did not notice the “Credit Master Attack” through visual inspection, they did not realize that their company was being targeted by fraudulent users until they were contacted by the payment processing company.
– Due to the effects of the “Credit Master Attack”, there was a problem with card payments on EC sites.
■Results and expectations after introducing “ASUKA”
– Since ASUKA detects fraudulent use before the card is authorized, payment processing fees due to the Credit Master Attack have been reduced.
– ASUKA allows fraudulent users to be blocked as high-risk users, significantly reducing chargebacks.
– It is now possible to check data on fraud using the dashboard function of ASUKA, expanding the scope of investigations into fraudulent use.
– Even after introduction, there are no changes in user
operability, and credit card payments can be made safely.
We were able to develop it as an EC.
– We are now able to see situations of fraud that were previously invisible, and a flow of measures to prevent unauthorized use has been established within the company.
■About “ASUKA”
This is a credit card fraud detection and authentication tool originating in Japan that has been introduced on more than 20,000 e-commerce sites such as apparel, travel, and services.
It can be used in combination with EMV3D Secure (3D Secure 2.0) to prevent unauthorized use, including the mass attack called “Credit Master,” which tends to increase during the year-end and New Year holidays.
It is also possible to detect fraudulent use based on address, and even after implementation, it can propose fraud countermeasures tailored to various products and services, analyze the behavior of users on each EC site, and be effective against fraudulent users who attempt fraud using various methods. We also provide countermeasure support.
Click here for ASUKA details▼
https://akuru-inc.com/service/asuka/
Click here to request information▼
https://akuru-inc.com/download/pamphlet/
■Company overview
Vivid Garden Co., Ltd. Company Profile
Company name: Vivid Garden Co., Ltd.
Head office location: 4th floor, Daiichi Building, 1-7-3 Hamamatsucho, Minato-ku, Tokyo
Representative Director and President: Rina Akimoto
Business details: Development and operation of “Tabechoku,” an online direct sales store where you can directly purchase ingredients, flowers, etc. from producers across the country.
URL: https://vivid-garden.co.jp/
Akuru Co., Ltd. Company Profile
Company name: Akuru Co., Ltd.
Head office location: 14th floor, Roppongi First Building, 1-9-9 Roppongi, Minato-ku, Tokyo
Representative Director and President: Osamu Kondo
Business details: Credit card fraud prevention solutions, chargeback guarantee services, customer attraction support services, etc. URL: https://akuru-inc.com/