INFRECT Co., Ltd.
Raised 200 million yen from INFRECT Co., Ltd. Series A
INFRECT, which provides an influencer co-creation business development model, raises 200 million yen through third-party capital increase ……
INFRECT Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative: Shotaro Akatani, hereinafter referred to as INFRECT), which provides an influencer co-creation business development model, has announced that it has announced that it is a third party underwriter, Yui VC3 Investment Limited Partnership. We would like to inform you that we have carried out a capital increase and raised a total of 200 million yen. INFRECT provides an influencer co-creation business development model that supports market-in type business development by involving influencers in each phase of the marketing field, such as customer understanding, product/service planning and development, and promotion. INFRECT will use the funds raised through this third-party allotment to launch INFRECT Works PRO, a service that uses AI to match companies and influencers to support business development, and to request gifting promotions from influencers for free forever. We will accelerate sales activities for the unlimited service “INFRECT Works”. [Image 1
In order to spread products, services, and information into society and people’s lives and design a new normal, it is necessary to grasp the subtleties of social trends and people’s emotions and conduct business development based on the market. By providing the technology and human creativity necessary for market-in business development and supporting co-creation, INFRECT supports companies in creating a new normal.
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INFRECT Works ProInfrect supports business co-creation with 430,000 influencers active on Instagram, YouTube, TikTok, and Twitter, and increases corporate value through the planning and development of new businesses and the improvement and renovation of existing products and services. I will accompany you. https://business.infrect.com/ [Image 4
INFRECT Works is a work matching platform with influencers that you can start with no monthly fees and no compensation to influencers. Because it costs nothing, you can carry out marketing activities that maximize ROAS. https://works.infrect.io/
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Infrect A new type of profile and job matching service centered on individuality. The most suitable job will be recommended to you through the profile function that allows you to express your individuality. It also includes a SNS function that fosters
connections by leveraging individuality, such as a title to express yourself through map check-in and a community of users.
https://infrect.io/
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Influencer marketing has now become commonplace, but we are beginning to see the limits of treating influencers as just a medium for advertising activities. Consumers themselves are fed up with phrases such as “#PR” and “contains promotion” and tend to avoid such posts. Although companies disseminate information about products and services through influencers, a major factor is that consumers cannot feel the influencer’s enthusiasm from the actual posts. Against this backdrop, the influencer co-creation business development model provided by INFRECT involves involving influencers from the first step of business development, marketing research, and working together to develop products and services. New value can be created by incorporating consumer opinions and market trends. In addition, influencers themselves naturally become attached to and passionate about the products and services they have been involved with, creating a clear difference in their ability to communicate compared to #PR they undertake as a promotion. By hiring people who are passionate about your product or service and having them communicate the message to their followers and general consumers, you can create a virtuous cycle in which their passion reaches the audience and empathizes with them. INFRECT, which can create empathy from consumers and increase corporate value through this process, is creating a new business development method in the B2C area and a new culture where many companies use this method as a matter of course. I hope that we can create it. Yui VC3 Investment Business Limited Partnership
Representative Director Shunji Yamashina Unlimited Partner Member Yui Capital Partners Co., Ltd. Representative Director Shunji Yamashina
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