Harman International Co., Ltd. JBL won many awards in 2023, mainly for its two flagship models! Innovative product performance earns high praise as a digital device

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-Other award-winning products-
・Award-winning product: Speaker system “4329P”
“HiVi” Winter 2024 issue “HiVi Grand Prix 2023 Speaker System Category Award” ・Award-winning product: Sound bar “BAR 300”
“HiVi” Winter 2024 issue “HiVi 2023 Winter Best Buy Soundbar Category 1 (under 50,000 yen) 1st place”
・Award-winning product: Sound bar “BAR 500”
“HiVi” Winter 2024 issue “HiVi 2023 Winter Best Buy Soundbar Category 2 (50,000 yen or more and less than 100,000 yen) 1st place”
・Award-winning product: Sound bar “BAR 800”
Ongen Publishing: “VGP2024 Planning Award”
・Award-winning product: “Classic Components”
Ongen Publishing: “VGP2024 Planning Award”
・Award-winning product: Speaker system “4329P”
Ongen Publishing: “VGP2024 Special Grand Prize”
・Award-winning product: Party speaker “JBL PartyBox Encore”
“MonoMax” December 2023 issue “MonoMax Home Appliance Grand Prix Stylist Tochigi’s Grand Prix Home Appliance”
・Award-winning product: Portable Bluetooth speaker “JBL GO3” Ongen Publishing “VGP2023 Summer Bluetooth Speaker (less than 10,000 yen) Gold Award/Hall of Fame”
Future outlook for the JBL brand that drives the audio market 　2023 was a year of great leap forward for JBL. There are many dark topics in the audio industry these days, but instead of focusing on traditional product images and manifested needs, we are delving into “the ideal form of products required in this era” from the user’s perspective, and developing potential products that are suitable for this era. By delivering an innovative product that uncovers needs, we were able to resonate with many people.
In terms of marketing strategy, we focused on the fastest and most profound way to communicate our innovative products, and utilized digital media powerfully and quickly. On the other hand, in order to expand brand recognition, in addition to development at dealers, we have also placed emphasis on “analog experiences” such as pop-up events in Shibuya and the development of impactful outdoor
advertisements. We believe that the fusion of digital and analog has made the JBL brand feel more three-dimensional.
It is expected that the demand for completely wireless earphones as a “wearable audio device” will continue to increase in the future due to the spread of smartphones and the promotion of DX. With the
introduction of new types of earphones such as the JBL SOUNDGEAR SENSE, which was released at the end of this year, we believe that the time is not far when it will become commonplace to have two earphones, which can be used depending on the purpose and scene. Furthermore, in home entertainment, in addition to larger and higher-definition televisions, advances in content such as movies, TV programs, and games have led to the ease of use such as the BAR 1000 fully wireless surround system, as well as the ability to produce authentic sound. I believe that an audio system that achieves both will improve living entertainment in Japan.
Even in this new era, we will continue to strive to deliver products with the highest quality sound that suit the times, so that people can choose our brand without hesitation, saying, “If you love music, go for JBL.”
-About JBL-
Established with the aim of developing home speakers that have both a beautiful appearance and professional sound. Since then, it is one of the world’s largest audio manufacturers and has continued to be trusted and used by both professionals and amateurs in all
music-related scenes. We offer products ranging from ultra-high-end speakers for home use to earphones, headphones, and home theaters. In addition, we are introducing consumer equipment such as Toyota’s genuine in-car audio and multimedia equipment, as well as professional equipment for movie theaters, stadiums, concert halls, broadcast stations, and recording studios around the world. . JBL is used as the sound system in stadiums around the world and is also used at various global sporting events.
-About Harman International Industries, Incorporated-
HARMAN International designs, manufactures and markets premium audio, visual and connected car and integrated solutions for the automotive, consumer and professional markets. Our leading brands, including AKG(R), Harman Kardon(R), Infinity(R), JBL(R), Lexicon(R), Mark Levinson(R), and Revel(R), are used by audio enthusiasts, artists, It is often used at events/concert venues and has received praise. And today, more than 50 million cars around the world are equipped with our audio and infotainment systems, and our software services reach billions of vehicles across every platform, from office and home to car and mobile. We support secure connectivity and integration of mobile devices and systems. Harman International has approximately 30,000 employees worldwide.
-Customer inquiries –
Harman International Co., Ltd.
https://support.jbl.com/jp/ja/contact.html/
-JBL Online Store-
・Brand official website: https://jp.jbl.com/
・Rakuten Market: https://www.rakuten.ne.jp/gold/jblstore/
・Yahoo! store: https://store.shopping.yahoo.co.jp/jblstore/
・Amazon: https://www.amazon.co.jp/s?me=A17VFVTKAPCY61
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