[MERC Co., Ltd.] “Advertisement Manager Training Course” will be held from January 13th (Saturday) to open up a career as a digital marketer, starting from January 13th (Saturday)
– Half price tuition campaign underway –
*View in browser* *MERC Co., Ltd.*
Press release: December 27, 2023
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“Advertisement Manager Training Course” to open up a career as a digital marketer starting from January 13th (Saturday) – Half price campaign running –
*Curriculum where you can steadily acquire ad operation skills through thorough repeated exercises, from creating an account to distributing ads using a budget on the first day*
* MERC Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President Fukuda), which operates the marketing school “MERC Education”
In addition to the “Marketing Strategy Course,” which specializes in the area of marketing “strategy”, Masayoshi) offers the
“Advertising Manager Training Course” (hereinafter referred to as “this course”) to help those with no experience carve out a career as a digital marketer. The course will start from Saturday, January 13, 2024. *
* Background of this course *
MERC
Education is a marketing school that has been offering a “Marketing Strategy Course” specializing in teaching marketing “strategies” since 2019.
With the demand for Internet advertising increasing these days, students can acquire specialized knowledge and skills such as design, submission, distribution, analysis, and improvement of advertising operations necessary to sell products and services, and advance their careers and change jobs. The need to help is increasing day by day. In response to these needs, MERC is pleased to announce that we will be introducing the experience of CEO Fukuda, who has been involved in advertising operations since the dawn of digital marketing with 18 years of experience in the industry, and his long track record of offering “Marketing Strategy Courses.”
Taking advantage of Education’s strengths, we have decided to develop and offer this course that will allow you to gain thorough practical experience during the course and acquire advertising management techniques that can be used immediately in the workplace.
*Overview of this course*
When developing the course, we said, “By taking this course, even those with no experience in the industry will be able to acquire practical level advertising management techniques (advertisement design, submission, distribution, analysis, and improvement) in about 3 months. We have created a curriculum that has been thoroughly focused on, with the top priority being that students will be able to immediately become active in the workplace.
The feature of this course is that from the first day of the course, students will be carefully supported from the first day of the course to “opening an advertising account, designing keywords and
advertising text, submitting advertisements, and installing tags”, and even “posting advertisements”. This is an initial 5-hour lecture that will be held during the course.
MERC says it is very important to gain experience in advertising on the first day of the course.
At Education, we are thinking. The learning content of advertising operations covers a wide variety of detailed points, so it may be difficult to understand it in fragments and put it to practical use. MERC
In Education, we provide a curriculum that can be applied immediately to actual work, with an understanding of the flow from opening an advertising account to placing an ad, and then learning detailed points and repeating the study. I’m here.
In order to ensure that the learning content sticks, we are also particular about providing opportunities for output both during and after lectures. There will be an hour of practice time during the lectures, so you will be able to immediately put what you have learned into practice in an environment where you can ask questions of the instructor. After each lecture, you will be assigned homework that will take approximately 10 hours to complete, allowing you to repeatedly output and practice outside of lectures, allowing you to retain the learning content quickly, which would be difficult with input-only lectures. .
As a follow-up system, we hold question sessions every week and have a follow-up system that allows you to ask questions without waiting for the lecture, and we provide thorough follow-up so that even
inexperienced students will not be left behind in the lecture. In addition, we believe that digital marketers need not only a technical approach, but also a strategic approach in terms of ad distribution targets, appealing advertising texts, etc. MERC Education has been running the “Marketing Strategy Course” for many years, and this course also incorporates strategic areas such as “market expansion strategy,” “positioning strategy,” and “customer journey map” that are considered essential into the learning topics of this course. I am.
We promise that this is the perfect learning environment for those who want to change jobs and become active in the advertising industry with no prior experience, and for those who want to acquire advertising management techniques as a new weapon for themselves.
“Advertisement Operator Training Course” URL:
https://www.merc-education.jp/ad/
*Three features of this course curriculum*
* ■1. Practice thoroughly until you master it *
* ・Advertising from the first day*
By placing advertisements from the first day, you will be able to grasp the overall picture of advertising operations, so in the second and subsequent lectures you will be able to deepen your understanding of the details.
* ・Opportunity to practice thoroughly*
Homework is expected to take about 10 hours to complete, and lectures provide hands-on opportunities to thoroughly repeat the process, so students not only gain an overview of advertising operations, but also steadily solidify what they have learned and learn how to use it. knowledge/skills”.
* ・Feedback in every lecture*
Since you can receive feedback during each lecture, you can learn with high efficiency while being aware of and correcting your mistakes and what you lacked, rather than just outputting the output.
* ・Weekly question session*
There is a weekly Q&A session, so if you don’t understand something, you can ask it right away without having to wait until the next lecture, and beginners can receive careful follow-up support to prevent them from being unable to keep up with the lecture.
* ■2. Advertising operations based on strategy*
* ・Market expansion strategy*
You can learn how to expand your target market when the effectiveness of advertising in the target market has declined, how to segment the market, how to select targets, and how to verify whether the target is correct.
* ・Positioning strategy*
By learning full-fledged positioning strategies based on marketing strategy design, you will learn how to create differences in consumer recognition in a competitive market and how to reflect strategic design in advertising. , it will be possible to improve advertising effectiveness.
* ・Customer journey map*
You will learn what kind of messages and advertising methods are used to deliver to customers at different stages of desire, and will be able to always communicate appropriately with customers.
* ■3. A community where you can learn even after graduation* * ・Community that continues even after graduation*
In addition to online communication, we also hold real-life social gatherings regularly. There will be social gatherings during and immediately after this course begins.
*・Free original courses every month*
It doesn’t end with graduation; we hold events sponsored by our school every month. It is free to review content covered in lectures and share the latest information.
– *Target people*
・Those who want to deal with advertising management technology, and those who want to improve their advertising management technology. ・Those who want to learn marketing and improve their market value as a business person
・People who want to improve their career by acquiring clear skills ・People who want to change jobs to the marketing industry without any experience in the industry
– * Implementation period*
Saturday, January 13, 2024 – Monday, April 1, 2024
*Only the first day is Saturday, and from the second day onwards it is every Monday from 20:00-22:00.
– *How to attend*
zoom
*The networking session will also be held offline.
– * price*
Tuition fee ¥275,000 (tax included) + Admission fee ¥33,000 (tax included) *Includes 30,000 yen for advertising costs actually distributed during the course.
* ■What is “MERC Education”? *
This is a marketing school that provides a practical level marketing curriculum for everyone from those with no experience in the industry to those currently working in marketing.
We have a cumulative track record of training more than 2,500 people (*), and in addition to providing courses for individuals, we also provide customized marketing training for major business companies and major marketing companies. (
https://www.merc-education.jp/ )
*: Cumulative number of MERC Education participants (including corporate training and seminars)
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000001.000129949.html
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