HERALBONY is opening a pop-up store at Roppongi Hills with the theme of “COLOR NEW YEAR” to celebrate the new year!
*View in browser* *Heral Bonnie*
Press release: December 27, 2023
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HERALBONY is opening a pop-up store at Roppongi Hills with the theme of “COLOR NEW YEAR” to celebrate the new year!
*We are now selling new one-of-a-kind upcycled tote bags and new patterns for handkerchiefs and book covers*
* “HERALBONY”, an art lifestyle brand operated by HERALBONY Co., Ltd. (hereinafter referred to as “HERALBONY”), is located at “Hills” on the 2nd floor of Roppongi Hills Hillside.
Box” will be holding a pop-up from December 8th (Friday). From December 26th (Tuesday), a new “COLOR NEW YEAR”
I hope you have a colorful year. We will be selling new items that will brighten up the New Year with the theme of “. New type of upcycling
Nine new patterns of art are now available on tote bags and
handkerchiefs, which are standard items. Welcome the new year with colorful art products from unique artists. *
* ■Store opening overview *
Location: Roppongi Hills Hillside 2F “Hills Box”
Date: December 8, 2023 (Friday) – January 21, 2024 (Sunday)
Hours: 11:00 – 21:00 *Excluding Fridays and Saturdays in January – 20:00 *Open at different times during the year-end and New Year holidays
Special page: https://store.heralbony.jp/pages/color-new-year
“COLOR NEW YEAR” May it be a colorful year.
A new person.
A new place.
A new feeling.
“Newness” is
It adds vibrant color to your everyday life.
The new year begins like a blank and spacious campus.
May 2024 be a colorful year for you.
With that feeling in mind.
Colorful artistic products created by unique artists,
Add some color to the start of your new year.
* ■ [Limited Quantity] A new model of the popular upcycled tote bag is now available! *
* [One of a kind in the world] A reborn tote bag *
“WALL ART” will decorate a pure white temporary fence at a construction site with art by Heralbony contract artists, turning the town into a museum.
MUSEUM”. In this project, a large piece of work that was displayed in a temporary enclosure was transformed into a tote bag. A piece of work approximately 2 to 3 meters long is washed and cut, resulting in approximately 3 to 6 bags*, each with a unique design. This is a sustainable product that uses eco-leather made from corn for the handle and scallop shells for the deodorant and antibacterial agent. It uses a material called tarpaulin that has excellent durability and stain resistance, so it can be used safely even in rainy weather. Also suitable for carrying heavy loads. A reborn tote bag. Please use it for a long time as your special companion, the only one in the world. The mouth of the bag has a magnetic hook. The inside has a 15.5cm x 15.0cm pocket that can store small items such as smartphones. The shoulder belt is a 2-way removable design.
*The production quantity will vary depending on the size of the work and the posted design.
Product price: ¥29,700 (tax included)
Size: W30 x H35.5 x Gusset 14
Outer material: tarpaulin
Lining: Cotton oxford (100% cotton)
Shoulder: 100% nylon
Handle: Myce leather
(70% polyurethane, 30% corn)
Antibacterial deodorant: 100% scallop shell
Sales start date: Thursday, January 4, 2024 *Pre-sale at POPUP and Kawatoku stores
Online store sales start date: January 5th (Friday) 19:00~
* ■9 new designs of art are now available on standard items such as handkerchiefs and book covers! *
*Handkerchief*
Art handkerchief measuring 53cm x 53cm. In addition to handkerchiefs, you can also use it to wrap lunch boxes and souvenirs, or put it around your neck or in the breast pocket of a jacket to add a fashion accent.
Mayumi Matsumoto “Christmas”
Mayumi Matsumoto “Hinamatsuri”
Kaoru Iga “Free Time”
Masahiro Fukui “Lace Flower”
Product price: ¥3,300 (tax included)
Material: 100% cotton
Sales start date: Thursday, January 4, 2024 *Pre-sale at POPUP and Kawatoku stores
Online store sales start date: January 9th (Tuesday) 19:00~
* book cover *
A one-size-fits-all book cover with a focus on art reproduction. If you put it in your favorite frame, you can display it as a piece of art to decorate your room.
Sanae Sasaki “(Untitled)”
Masahiro Fukui “Hibiscus”, “Daffodil”
Kaoru Iga “leaf (yellow)”, “road”
Product price: 1,650 (tax included)
Material: paper PVC
Sales start date: Monday, January 15, 2024 *POPUP and Kawatoku stores Online store sales start date: January 15th (Monday) 19:00~
* [Online store only] Pair set of new patterned art that connects two people * Based on the concept of having an art item with a story in pairs with a special partner or family member, “Pair Set”, which combines items by the same art or artist, will be available exclusively at the online store from Monday, January 15th. will be sold at
Why not take this opportunity to choose your favorite artist or art and give a gift of art to your loved ones that will add color to their days?
set content:
*A handkerchief set that connects two people*
A handkerchief set that connects two people｜Masahiro Fukui
・Handkerchief set that connects two people｜Mayumi Matsumoto
・Handkerchief set that connects two people｜Taisuke Kinugasa
・Handkerchief set that connects two people｜Kaoru Iga
・Handkerchief set that connects two people｜Masahiro Fukui
*BOOK cover set that connects two people*
BOOK cover set that connects two people｜Kaoru Iga
・BOOK cover set that connects two people｜Sanae Sasaki
・BOOK cover set that connects two people｜Masahiro Fukui
・BOOK cover set that connects two people｜Kaoru Iga
Sales date: January 15th (Monday) 19:00~
*Pair sets are not sold in stores. You can choose a combination of your favorite in-store items and art wrapping paper according to your wishes.
Heralbony Co., Ltd.
Heralbony is a welfare experiment company whose mission is “to make a difference.” We manage the licenses of more than 2,000 pieces of art data drawn by domestic and international artists, mainly those with intellectual disabilities, and are developing them into a variety of businesses. Rather than providing support, we work as equal business partners, respecting the artist’s wishes while proceeding with the project, and building a system to pay them fair royalties.
In addition to the lifestyle brand “HERALBONY,” we also have an account business that supports corporate DE&I promotion through planning and production of products and spaces, creative production that accurately conveys initiatives, and employee training programs, and an art gallery in Morioka that challenges new “common sense.” HERALBONY
We are developing a multifaceted business, including an art business that operates “GALLERY”. By delivering “distinctness” to society in various forms, we aim to change the image of “disability” and create a society where 8 billion people with uniqueness can live as they are. Company name: HERALBONY Co.,Ltd.
Location: 2-38 Kaiunbashidori, Morioka City, Iwate Prefecture Representative: Representative Director and Co-CEO Takaya Matsuda, Futo Matsuda Corporate site: