In response to the release of ALPS treated water, Pocket Marche launches free shipping policy for scallops nationwide
*View in browser* *Amekaze Taiyo Co., Ltd.*
Press release: December 27, 2023
**
In response to the release of ALPS treated water, Pocket Marche launches free shipping policy for scallops nationwide
*With support from the Ministry of Economy, Trade and Industry, we are accelerating support for producers as part of the Pokémon Maru Producer Support Project*
Amekaze Taiyo Co., Ltd. (Headquarters: Hanamaki City, Iwate
Prefecture, Representative Director: Takahashi
In response to the release of ALPS-treated water that began in August 2020, Hiroyuki (hereinafter referred to as the “Company”) is offering free shipping for scallops nationwide as part of the Pokémon Maru producer support project with assistance from the Ministry of Economy, Trade and Industry. We have started measures. We will continue to strengthen the matching between affected producers and consumers who want to support them.
*1) Background*
In response to the release of ALPS-treated water that began in August 2020, import regulations are still being tightened in countries such as Russia, China, and Hong Kong. (*1) In a survey conducted by our company in the same month targeting Pocket Marche registered fishermen across the country (*2), over 40% of them answered, “Sales are decreasing due to the release of treated water into the ocean. / Expected to decrease,” and many expressed concerns about future production activities.
As this situation is expected to continue, in order to support the affected fishermen, we have set up a tag within the service with support from the Ministry of Economy, Trade and Industry. , we will implement a nationwide free shipping policy for scallops.
Pocket Marche has a network of over 7,900 producers, covering 85.3% (*3) of municipalities in Japan. Producers are also the first to be affected by climate change and environmental changes, which are becoming more serious day by day. We will continue to strengthen our ability to match affected producers with consumers who want to support them. In addition, we will contribute to the sustainability of producers, local communities, cultures, and the earth.
*1: Information on countries and regions that have tightened regulations due to the release of ALPS treated water into the ocean. https://www.maff.go.jp/j/export/e-shorisui/kaiyou_houshutsu.html
*3: Number of local governments in Japan: 1765 local governments (47 prefectures 1718 basic local governments) Number of municipalities where Pocket Marche registered producers have roots
Estimated from 1,505. The number of local governments is as of September 30, 2023 from “e-Stat General Counter for Government Statistics”
*2) Overview of initiatives*
As part of the Pokémon Maru producer support project, we have set up the “#Support by eating Japanese seafood” tag within the service from December 25th (Monday) and have started offering free shipping for scallops nationwide. This will facilitate matching between producers whose sales have been affected and consumers who want to support their products by purchasing their products.
“#Eat and support Japanese seafood” product list: https://x.gd/XisNc Number of items on display (as of 12:00 on Wednesday, December 27th): 10 items Number of exhibiting producers (as of 12:00 on Wednesday, December 27th): 8 people
Shipping discount period: December 25, 2023 (Monday) to June 20, 2024 (Thursday) *Period is subject to change without notice
* 3) Examples of our support*
◆ ALPS treated water release
August 2023
Installing the “#Eating and Supporting Japanese Seafood” tag and offering 500 yen off shipping fees.
◆ Natural disaster
July 2020 (Heavy rains in July 2020)
Installation of tag “#We are in trouble due to heavy rain damage”
September 2020 (Typhoon No.9 and No.10)
Dissemination of information in articles and SNS, installation of tag “#Troubled by typhoon damage”
August 2021 (Heavy rains in August 2021)
Sales of sincere products, installation of tags such as “#We are in trouble due to heavy rain damage in August 2021”
August 2022 (August 2020 Heavy Rain Typhoon No. 8)
Sales of support products and installation of “#Please help us with heavy rain damage” tags
September 2022 (Typhoon No. 15)
Sales of support products
July 2023 (Heavy rains in July 2020)
Sales of support products and installation of “#Please help us with heavy rain damage” tags
August 2023 (Typhoon No. 6 and 7)
Sales of support products and 500 yen off shipping fees
◆Pokémaru producer support project
June 2023
Start of “Pokémaru Producer Support Project”
◆ Spread of new coronavirus infection
March 2020
Publish “Food Rescue Special Feature” article, install “# Trouble with the new coronavirus” tag, issue “5% off ingredients coupon”
Installation of “#Blow away the new coronavirus” tag and publication of special articles
April 2020
Strengthening the producer screening system
Started offering free shipping coupons for the first time
Extended period of first free shipping coupon
December 2020
Installation of “#Food Rescue Special” tag and publication of “Food Rescue Special” articles
March 2021
Free shipping on some products, provision of ingredients to 150 children’s cafeterias
◆ Great East Japan Earthquake
February 2021
Sales of “3.11 Support Products”, release of special website, and holding of online events
* [About the Pokemaru producer support project] *
Producer support funds collected through support from companies and individuals are used to support producers in times of emergency, such as climate change, natural disasters, and changes in the world situation.
We are also looking for companies that can support this project. We have menus that can be used for promotions and welfare programs, and can also be used for your own company’s public relations activities. Details page: https://poke-m.com/lp/producer-yell
Contact form: https://producer-yell.zendesk.com/hc/ja/requests/new * [About Pocket Marche] *
Pocket Marche (https://poke-m.com/
) is a platform where you can buy seasonal food while interacting directly with farmers and fishermen across the country. Provided in September 2016. Currently, approximately 7,900 farmers and fishermen have registered (as of September 2023), and approximately 15,000 food items and the stories behind them are provided. Interest in food has increased due to the spread of the new coronavirus infection, and the number of users has increased approximately 13.5 times and the number of orders has increased approximately 20 times at its peak, with approximately 700,000 consumers enjoying “food connected to producers.”
Pocketmar Official X (Twitter): https://twitter.com/pocket_marche Pocketmarche official Instagram: https://www.instagram.com/pocket.marche/ * 【Company Profile】*
Company name: Amakaze Taiyo Co., Ltd.
Representative name: Hiroyuki Takahashi
Location: Hanamaki Station, 1-1-43-2 Odori, Hanamaki City, Iwate Prefecture Tokyo Office: 3F Kaneko Building, 3-26-5 Sendagaya, Shibuya-ku, Tokyo Business details:
・Food-related services for individuals
Planning, development, and operation of the CtoC platform “Pocket Marche”, subscription service, information magazine with ingredients “Tabetsu Tsushin”, and hometown tax donation platform “Pokemar Hometown Tax”
・Travel related services for individuals
Planning and implementation of Pokémon Mar Oyako regional study abroad program ・Services for companies and local governments
Planning and implementation of local government support services, food sales for corporations, etc.
URL: https://ame-kaze-taiyo.jp/