Future Trend Research Organization Co., Ltd.
Overseas Research Special Feature Vol.14 “Questionnaire survey using foreigners (overseas) x panel”
We have started the “Questionnaire Survey Using Foreigners (Overseas) x Panel” project, which will contribute to those who are considering requesting or considering a “Questionnaire Survey Using Foreigners (Overseas) x Panel” to external organizations!
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Future Trend Research Institute Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Yukiaki Muraoka) has launched a project called “Questionnaire survey using foreigners (overseas) x panels.” This purpose is to help those who are considering or requesting a third-party organization for the first time to conduct a
“questionnaire survey using a panel of foreigners (overseas)”. Start date is January 9, 2024.
Introduction
In modern times, an increasing number of client companies are considering entering new businesses and markets overseas due to challenges such as the saturation of the domestic market and the need to develop new customer bases. By entering overseas markets, you can gain growth opportunities as a global company, such as introducing new business models, increasing sales, increasing the number of customers, and expanding sales channels. However, to achieve this, many challenges must be overcome. In formulating management and business strategies, it is first necessary to understand the market needs and market trends of the target country.
We quickly (in a short period of time) conduct quantitative market research on related products and services to determine which areas and what kind of people (targets) have demand for the products and services that we are planning to expand into overseas. By doing so, you can develop more efficiently.
Even if the product or service is the same overseas, the market needs and approaches will differ due to differences in customs, culture, language, religion, and various other backgrounds.
The “Survey using foreigners (overseas) x panel” is an effective survey that allows you to quickly (in a short period of time) understand the market including this background. In addition, in panel surveys, if the respondents (target conditions) can be fixed, repeated surveys can be conducted over a certain period of time, and
information can be collected over a long period of time (changes can be visualized by fixed-point observation), so it has the following advantages: can be mentioned.
・Understanding long-term market trends and changes through continuous fixed-point surveys
・Reading real consumer thoughts and preferences, such as changes in purchasing intentions over time
・Understanding trends, current trends, demands, needs and wants ・Analysis of specific target characteristics and (consumer) behavior patterns You can quickly obtain the information you need to target new overseas markets. Additionally, by conducting all of these surveys in local languages such as English, it is possible to deepen more specific understanding (including subtle differences in nuance).
For this reason, the demand for “questionnaires using foreigners (overseas) and panels” is extremely high.
As the voices of actual client companies (issues and concerns), ・I want to know the real local market needs, but I can’t create a survey in English.
・I want to regularly understand the long-term purchasing intentions of specific targets overseas (I want to conduct fixed-point observation) ・I want to know the thoughts (honest feelings and preferences) of foreigners about services related to my company’s products, etc. There is a deep-rooted desire to understand the market needs and voices (true feelings) of foreigners beyond the language barrier. From January 9, 2024, Mirai Trend Research Institute Co., Ltd. will take advantage of its rich experience as a research company (24 years of career and track record) and its accompaniment system with a team of native staff living overseas. (Overseas) We will begin full-scale contract work related to “Surveys using panels.” Our policy is to solve client companies’ worries, issues, and concerns one by one, and expand the possibilities of overseas business. Initially, the company aims to receive 120 orders a year, mainly from English-speaking countries.
(Reporter Kahori Himeno)
◆Strengths and points of “overseas research” contract work at Mirai Trend Research Institute Co., Ltd.
1) Cumulative total of 1,000 or more projects (themes), annual average of 100 projects (themes)/year
2) Track record of approaching overseas companies: Cumulative total of 3,774 companies
3) “Overseas research” supported countries (actual results): 57 countries in total
4) “Overseas research” industry/industry results: 159 types
5) Contracted with the following services derived from “overseas research” (1) Making an appointment with an “overseas company”
(2) “Overseas expansion support”
(3) “Overseas business support/accompaniment”
(4) “New business launch support/accompaniment”
(5) Overseas x business negotiation support
(6) Overseas x market development
(7) Overseas x event inspection agency/event inspection accompaniment (8) Overseas x long list creation/short list creation
(9) Creating and providing a list of overseas × agency candidates (public information)
(10) Overseas specialty field x interpretation (simultaneous/sequential) service (11) Interview with overseas companies (key personnel)
(12) Overseas research x translation
(13) Questionnaire survey using foreigners (overseas) x panel, etc. 6) The above work will be handled by bilingual members and teams located overseas (LA, USA, etc.) who also serve as
simultaneous/consecutive interpreters.
◆(Individual consultation counter)
Future Trend Research Institute Co., Ltd. In charge of “Questionnaire using foreigners (overseas) x panel”
For inquiries/consultations: E-mail: info@miraitrend.com
For inquiries/consultations TEL: 03-6801-6836
◆【Company Profile】
Company name: Future Trend Research Organization, Inc. https://www.espers.co.jp Address: 5th floor, KS floor, Resona Kudan Building, 1-5-6
Kudanminami, Chiyoda-ku, Tokyo
Established: August 19, 1999
Representative: Representative Director Masateru Muraoka
Business content: (World’s first, Asia’s first, Japan’s first, industry’s first) For verification research, No. 1 (verification) research, overseas research, competitive research, and future predictions, please contact “Future Trend Research Institute (abbreviation: Mirai Trend)” “fart!
◆ [Future Trend Research Institute core services] The following four services ↓↓↓
■Overseas research – Commercial application No. 2023-113039 – https://kaigai-research.com/
■No.1-Verification-Investigation *No.1 investigation, number one investigation-Commercial Application No. 2023-113037-
https://no1-kensho-chosa.com/
■First (World/Asia/Japan/Industry) – Verification – Survey *World’s first survey, Asia’s first survey, Japan’s first survey, industry’s first survey – Commercial Application No. 2023-113038 –
https://hatsu-kensho-chosa.com/
■Competitive investigation – Commercial application No. 2023-113040 – https://benchmark-chosa.com/
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