“SHIBUYA109 lab. EYEZ” together with “ENBAN TOKYO” will hold an event to think about beauty and SDGs.
*View in browser* *MN Interfashion Co., Ltd.*
Press release: December 29, 2023
**
“SHIBUYA109 lab. EYEZ” together with “ENBAN TOKYO” will hold an event to think about beauty and SDGs.
*Members of Generation Z delve into beauty from a new perspective. *
*
“SHIBUYA109” is a youth marketing agency run by Generation Z students and SHIBUYA109 Entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Ayumi Ishikawa).
“SHIBUYA109” is a joint project launched by MN Interfashion Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Shinichi Kihara), a trading company specializing in textiles, and MN Interfashion Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Shinichi Kihara) with the theme of SDGs.
lab. EYEZ (Shibuyaichi Marukyu Lab Eyes)” is a cosmetics brand “ENBAN”. We held an event with ENBAN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Kosuke Ogura), which operates “TOKYO”, as a guest. * *Event summary*
EYEZ is a regular event of SHIBUYA109 lab. EYEZ, a club activity with the theme of SDGs.
ROOM (Eyes Room) will open on November 28, 2023 at Creator
Collaboration located on the 8th floor of SHIBUYA109 Shibuya store. It was held at Space (creator collaboration space).
ENBAN is a cosmetics brand that provides high-quality items that are made in Japan.
TOKYO” Yumi Sasai and makeup artist and brand director URI attended EYEZ in November.
Participated in ROOM (Eyes Room). At the event, we learned about the brand’s initiatives, got hands-on with the products, and thought about beauty and SDGs.
* ■What is ENBAN TOKYO? *
A low-cost cosmetics brand based in Shibuya, Tokyo. The concept is “#Everyone is different and everyone is KAWAII.” Colorful and unique items that allow users to freely express themselves stand out among brands in a reasonable price range. It has received high praise and support in overseas markets due to its design reminiscent of Japanese pop culture and its ethical considerations.
* ■Cruelty-free and vegan initiatives*
ENBAN
TOKYO cosmetics have obtained Cruelty Free Mark and Vegan
certification from PETA, the world’s largest animal protection organization. Through the session, we learned more about the brand’s clean beauty initiatives, which dispel the image that flashy-looking brands are bad for the environment and the human body. Mr. Sasai shared an actual story of how he reviewed raw materials at the product planning stage to avoid using animal-derived raw materials.
* ■Exchange of opinions between student members and ENBAN TOKYO* During the discussion and question-and-answer period that followed, brand representatives and student members directly exchanged opinions. ENBAN
From TOKYO, questions were asked about media and influencers that serve as criteria for selecting cosmetics. According to opinions from student members, they learned that they realized that their selection criteria had been biased toward color and texture, and that there was still diversity in cosmetics that they thought they liked. Surprise suggested.
* ■Click here for the situation at EYEZ ROOM*
https://youtube.com/shorts/qITOFQ75j_o
* ■SHIBUYA109 lab. About EYEZ*
“SHIBUYA109” is a youth marketing agency run by Generation Z students and SHIBUYA109 Entertainment Co., Ltd.
lab.” and MN Interfashion, a textile trading company, are joint activities launched as a joint project with the theme of SDGs. Members include SHIBUYA109
lab., MN Inter Fashion Marketing Department staff, and Z generation high school and university students, and is currently in its fourth stage.
Activities details for the 4th period:
Through activities, “SHIBUYA109 lab.
The aim of “EYEZ” is to provide “things and things” that will help Generation Z to make the SDGs their own and take action, and to support their actions. As a company, we must create products that are needed for the future of Generation Z. The goal is to develop the project into one that can involve many people, and to make the project itself a sustainable business activity. EYEZ, a monthly regular meeting
We are also working with various companies, focusing on disseminating information on ROOM and SNS.
Instagram URL: https://www.instagram.com/shibuya109lab.eyez/ TikTok URL: https://www.tiktok.com/@shibuya109lab.eyez
* [Overview of ENBAN Co., Ltd.] *
ENBAN TOKYO is a cosmetics brand from Shibuya, Tokyo.
The brand concept is #Everyone is different and everyone is KAWAII. We want to expand our activities to spread the message that “the best KAWAII is to fully enjoy the fashion and makeup you like for yourself,” not for someone else, and we want to fill the world with as many KAWAII as possible.
Company name: ENBAN Co., Ltd.
Representative: Kosuke Ogura, Representative Director and President Established: January 2020
Address: 5th floor, Eclat Shibuya, 3-6-2 Shibuya, Shibuya-ku, Tokyo URL: https://enban.tokyo/
* [SHIBUYA109 Entertainment Co., Ltd. Overview] *
We operate three facilities centered on SHIBUYA109 Shibuya store (Shibuya-ku, Tokyo). “Making You
With the corporate philosophy of “SHINE! – Brighten the present of the new generation and make their dreams and wishes come true,” we aim to do more than just operate commercial facilities in order to brighten the present and make the dreams and wishes of the new generation who will be responsible for the future come true. We are developing the entertainment business.
Trade name: SHIBUYA109 Entertainment Co., Ltd.
Established: April 3, 2017
Representative: Ayumi Ishikawa, President and Representative Director Head office: 1-10-7 Dogenzaka, Shibuya-ku, Tokyo 150-0043
Phone number: 03-3477-6722
URL: https://www.shibuya109.co.jp/
* [Overview of MN Inter Fashion Co., Ltd.] *
It was established on January 1, 2022 through the business integration of Nippon Steel & Co., Ltd.’s textile business and Mitsui & Co., Ltd. i-Fashion Co., Ltd.
Trade name: MN Inter-Fashion Ltd.
Established: January 1, 2022
Representative: Shinichi Kihara, Representative Director and President Head Office: Akasaka K Tower, 1-2-7 Motoakasaka, Minato-ku, Tokyo 107-0051 Phone number: 03-6771-9760
FAX :03-6771-9761
Business summary
: Procurement and sales of functional materials, functional textiles, industrial materials, apparel/fashion accessories, home fashion, etc., brand marketing, and other textile/fashion related businesses. URL: https://mn-interfashion.com/