[KEEN Co., Ltd.] A must-see for corporate community managers! “KEEN Community Course” where you can learn how to start and manage a community is now available!
*View in browser* *KEEN Co., Ltd.*
Press release: January 9, 2024
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A must-see for corporate community managers! “KEEN Community Course” where you can learn how to start and manage a community is now available!
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KEEN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Kazuyo Ogura, hereinafter referred to as the Company) will be holding the “KEEN Community Course” for those involved in community management and those interested in starting a community. In this course, you can comprehensively learn knowledge and know-how related to communities, such as the significance of communities, actual management methods, and data analysis. *
What is KEEN Community Course?
Recently, keywords such as “community marketing” and “internal community” have been attracting attention, but many people have questions about “what is a community?” and “how to set it up and operate it.” I think so. For those who have such questions, we will be holding the “KEEN Community Course” where you can learn from the basics and more practical content about community management from pioneers and practitioners of community startup and management. [Event overview]
* Event period * 9 days from January 12th (Friday)
* Event format * Offline, online * Varies depending on event schedule. * Venue*
Offline: KEEN Co., Ltd. Community Office (Felice Shoto II Reception 2F, 1-29-11 Shoto, Shibuya-ku, Tokyo)
Online: Zoom (URL will be issued to those who apply)
* Lecturer * KEEN Co., Ltd. Representative Director Founder & CEO Kazuha Ogura * Guest lecturer * We will invite guest lecturers for each theme. * Sponsored by * KEEN Co., Ltd.
*Application* Please apply for each theme.
Event dates and themes
* Theme 1. “Community Design: Why start a community?” *
* Schedule* * Location* * Guest lecturer* * Application*
Friday, January 12th
19:00-20:30 KEEN Community Office Tsubasa Kato
(CEO of Qutori Co., Ltd.) *Theme 1.*
*Offline application*
Wednesday, January 17th
12:00-13:00 Zoom Same as above *Theme 1.*
*Online application*
Thursday, January 18th
12:30-13:30 Zoom Same as above *Theme 1.*
*Online application*
* Theme 2. “What are the priorities when starting a community?” * * Schedule* * Location* * Guest lecturer* * Application*
Friday, January 19th
19:00-20:30 KEEN Community Office Mr. Fumi Ozasa
(Representative of Colorful LLC) *Theme 2.*
*Offline application*
Tuesday, January 23rd
12:00-13:00 Zoom Same as above *Theme 2.*
*Online application*
Monday, January 29th
12:30-13:30 Zoom Same as above *Theme 2.*
*Online application*
* Theme 3. “How to analyze the user community and connect it to growth” * * Schedule* * Location* * Guest lecturer* * Application*
Friday, January 26th
19:00-20:30 KEEN Community Office Mr. Hideki Kojima
(Representative employee of Still Day One LLC /
Parallel Marketer /
Serial Community Builder) *Theme 3.*
*Offline application*
Wednesday, January 31st
12:00-13:00 Zoom Same as above *Theme 3.*
*Online application*
Tuesday, February 1st
12:20-13:30 Zoom Same as above *Theme 3.*
*Online application*
In the online course, we will deliver the content carried out in the offline course.
If you would like to ask questions directly to guests or instructors, please consider participating offline.
Contents are subject to change without notice.
Background of the KEEN community course
As mentioned above, while user communities and in-house communities are attracting increasing attention these days, there are still not many human resources with the know-how to manage communities. We also receive many inquiries from companies who want to engage in community marketing or start up a community.
Our company has been consistently involved in communities operated by companies since its founding, and has experience from start-up to operation and expansion. By giving back the know-how and insights we gained through this process to companies and people in charge of community projects, we hope to encourage more companies to achieve business growth centered on communities and star customers (described below). We have decided to start the “KEEN Community Course”.
Star customer: An end user who shares his or her successful
experiences and knowledge with other companies/others, who contributes to promoting the use of products and services and gaining recall. About KEEN Co., Ltd.
Since its founding, KEEN has set the vision of creating a movement that will change the world by freeing people from various “excuses for not being able to do it” and creating a movement that will change the world by creating a third community for working individuals. I went there.
Based on the knowledge and know-how gained there, as well as the issues we felt while managing the community, we created a tool called KEEN, an integrated analysis tool for user data within the community. Manager” was planned and developed, and the beta version was released in November 2022. Currently, the service is being introduced mainly by BtoB companies.
So far, we have raised funds from Freakout Holdings, HAKOBUNE, and others. *KEEN Manager*: https://keen-inc.com/lp/keen-manager
Company Profile
Company name KEEN Co., Ltd.
Location Head Office: Shibuya Kamiyamacho Residence 601, 22-8 Kamiyamacho, Shibuya-ku, Tokyo
Community Office: Felice Shoto II 2-3F, 1-29-11 Shoto, Shibuya-ku, Tokyo Representative Founder & CEO Kazuha Ogura
URL https://keen-inc.com/
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