Huckleberry Co., Ltd.
The subscription app has been adopted by the online shop of “uFit”, a fitness and care brand that is also used by gold medalist Jun Mizutani.
“Regular purchase” app. Easy to use with support in Japanese! ……
Huckleberry Co., Ltd. (Setagaya-ku, Tokyo, President and CEO: Yusuke Ando, hereinafter referred to as “Huckleberry”) provides a highly functional and well-supported Japanese subscription “regular purchase” app that is a fitness and care brand of MAKERS Co., Ltd. Introduced to “uFit” (https://ufit.co.jp/).
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“uFit” introduction comment
-uFit regular service-
Products that can be purchased regularly from uFit include supplements and health supplements such as “uFit Soy Protein,” “uFit Whey Protein,” “uFit Premium EAA,” and “uFit Complete Nutrition Food.” Because we are particular about taste and ingredients, our products are usually not cheap compared to other companies. However, we offer a 10% discount to our regular customers.
The reason for this price setting is that we want you to continue drinking the product and experience even greater effects.
-About the “regular purchase app”-
[Issues before implementation]
Until now, we have been using a service operated outside of Japan to manage our subscription purchases. There was no problem with delivering products to customers on a regular basis, but there were two issues.
The first is the specifications of the screen used by the customer. It’s a small detail, but in the input form, the name field is in the order of “first name” and “last name”, and the “postal code” is entered after “address”, and the format is unfamiliar to Japan. I’m here. Since MAKERS sells products to customers in Japan, we wanted to “revise it so that customers can use it without any discomfort.” The second is the burden on the operator. A company that operates a subscription system needed to translate a message into Japanese to convey it to customers or share it within the company. Additionally, the management screens are all in English, so we had to be careful to ensure error-free operation.
[Decision factor for introduction]
One of the reasons we chose the “Regular Purchase” app was that it was made in Japan and was made for the domestic market. Another appeal was that it was easy to customize pages for customers, and we were able to start operation smoothly with few changes to the default settings. We were also considering changing the e-commerce system itself to solve the issue, but one of the deciding factors was that we only had to change the app while using Shopify.
[Expected effects after introduction]
What we consider most important is improving the satisfaction of our regular customers. Up until now, we have received more inquiries from customers regarding regular purchases than when purchasing one-off products. For example, “Skip once” or “Change flavor/delivery date”. At that time, if the customer’s page has a service that is “easy to operate” and “easy to understand,” the customer’s stress will be reduced because the trouble of contacting us and the time required for response will be reduced. We would like to create a service that allows customers to use the service comfortably, enjoy the different flavors and other variations of our products, and encourage them to continue making regular purchases for a long time.
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About “uFit”
https://ufit.co.jp/
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The brand uFit embodies our desire to “contribute to health in a way that fits each person.” In addition to making high-quality products, we also place great emphasis on after-sales support after the customer makes a purchase, so we place great emphasis on customer support by introducing how-to videos and a thorough customer support system. Regular purchase of “uFit”
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uFit has introduced regular delivery for protein and EAA products. It is delivered once a month, and if you use regular delivery, you can purchase it at 10% off the list price.
uFit Online Store: https://ufit.co.jp/
uFit official Instagram: @ufit_official_
uFit Official X (old Twitter): @@uFitOfficial
uFit Official Youtube: https://www.youtube.com/channel/UCk769Z_Mwz_TYiHLmgA247g ■ About the “Regular Purchase” app
Shopify’s No. 1 subscription app in Japan with over 6,000 installed installations, “Subscription”
https://apps.shopify.com/huckleberry-subscription?locale=ja&utm_source=prtimes.jp&utm_medium=referral -Features-
Intuitive and simple settings screen
Customer support system that receives high praise from customers A development system that quickly realizes custom development and functional requests.
It is also possible to measure the results of advertisements, etc. (Separate app and editing of Liquid files are required to install measurement tags)
-function-
Installing the subscription function to the theme
Subscription plan settings
Flexible discount settings such as initial and number of regular purchases Sample product sales function
Regular purchase orders, customer management
Member rank function that allows you to change the discount rate depending on the purchase amount
Add/change/delete products and upsell functions on My Page
Full customization function for My Page, etc.
-Click here for app details and download-
https://apps.shopify.com/sns-gift?locale=ja&utm_source=prtimes.jp&utm_medium=referral
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We will continue to update this app in the future and develop functions in line with Japanese business customs.
Additionally, as a leading company in the construction of Shopify sites and apps, Huckleberry will support merchants (business operators) by constantly releasing apps that can be introduced easily and safely to support long-term sales.
[About Huckleberry Co., Ltd.]
A team that plans, develops, and operates services related to increasing e-commerce sales, with the mission of “creating a lifestyle that is unique to each person in a digital society,” and aims to provide a comfortable and exciting purchasing experience for everyone. is. Comprised of veterans such as serial entrepreneurs, engineers with extensive startup experience, and PdM graduates who have been involved in the open innovation field for a long time, and motivated young people, we help improve the sales of Shopify stores.
Head office location: Block B401, Mikan Shimokita B block, 2-6-2 Kitazawa, Setagaya-ku, Tokyo
Representative: Yusuke Ando, Representative Director and President Business content: Development and provision of Shopify apps. EC site construction support. Launching a co-creation business in the EC/SaaS field
URL: https://huckleberry-inc.com/
Huckleberry is looking for members to work with us!
https://huckleberry-inc.com/recruit/
[About the services provided]
■Shopify app “Attract customers”
https://apps.shopify.com/shopify-application-102?locale=ja&utm_source=prtimes.jp&utm_medium=referral ＼ Received Fast-Growing App Developer of the Year at Shopify Japan App Awards ／ With the motto of “Make it easy to attract customers to Shopify,” tag installation, which normally takes two weeks, “doesn’t require an engineer.” It’s easy to install with a single button within the app, and there’s no need to submit any screening documents, all
applications can be applied from the management screen. is possible to complete.
We collaborate with 7 major domestic ASPs, including Value Commerce, A8.net, Access Trade, and Ameba Pick, and provide sales to LINE Shopping, LINE Media, Google Ads, and various point sites, comparison sites, and SEO sites. You can post with linked performance fees. ■Shopify app “All in gift (You can send gifts on LINE and Instagram!)”
https://apps.shopify.com/sns-gift?locale=ja&utm_source=prtimes.jp&utm_medium=referral ＼ Received Fast-Growing App Developer of the Year at Shopify Japan App Awards ／ This is the definitive gift app that supports not only regular gifts but also e-gifts, noshi and wrapping options, multiple shipping (multi-shipping), and catalog gifts. Through gifts, you can create new encounters with customers, leading to an increase in purchase rates. Since it is a Japanese-made service, all management screens are supported in Japanese, so you can use it with confidence.
■Shopify app “Regular purchase”
https://apps.shopify.com/huckleberry-subscription?locale=ja&utm_source=prtimes.jp&utm_medium=referral ＼ Received Fast-Growing App Developer of the Year at Shopify Japan App Awards ／ A Japanese-made subscription service that has all the functions necessary for sales improvement and operation. App settings are thoroughly supported by our CS team, led by an EC professional who is a Shopify expert and has extensive experience supporting major companies. Furthermore, with the regular purchase function, you can acquire continuous customers and improve and stabilize store sales! ■Web media “EC Magazine | Know-how magazine for successful EC” https://ec.huckleberry-inc.com/
-For inquiries regarding this matter-
Huckleberry Co., Ltd. Public Relations
E-mail: pr@huckleberry-inc.com
More details about this release:
https://prtimes.jp/main/html/rd/p/000000267.000068061.html