[McAfee, Inc.] McAfee Announces Advanced Voice Deepfake Detection Technology at CES 2024 to Combat the Increase in AI-generated Voice Fraud and Disinformation
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Press release: January 15, 2024
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McAfee unveils advanced audio deepfake detection technology at CES 2024 to combat the rise in AI-generated voice fraud and misinformation McAfee, Inc. (Headquarters: Shibuya-ku, Tokyo) announced on January 8th (US time) the world’s largest consumer electronics trade show, CES.
Project Mockingbird 2024”, an audio deepfake detection technology using AI, “Project Mockingbird”
Mockingbird)” was announced. This unique new technology comes in response to the rapidly increasing threat of cybercriminals using AI-generated fake voices to steal money and personal information, cyberbullying, and even exploit the public image of celebrities. It was developed to protect consumers.
Generative AI tools have become more sophisticated and accessible, making it easier for cybercriminals to create sophisticated scams. Examples include using voice cloning to impersonate a family member in need and demanding money, or “cheapfakes,” which include inserting fake audio into news programs or celebrity interview videos to influence people with influence. There are also tricks to make it appear as if the message is coming from someone’s mouth.
McAfee Labs, McAfee’s innovation and threat intelligence arm, predicts that consumers will find it increasingly difficult to distinguish between digitally manipulated content and genuine content, and will begin detecting AI-generated audio. We have developed a trained, industry-leading advanced AI model. McAfee’s Project Mockingbird uses a combination of AI-powered contextual, behavioral, and category detection models to identify whether the audio in a video is likely to have been generated by AI. With current 90% accuracy, McAfee can detect and protect AI content created for malicious “cheapfakes” and deepfakes, providing unparalleled protection for consumers.
Steve Grobman, Chief Technology Officer (CTO) of McAfee, LLC (Headquarters: California, USA)
Grobman) says:
“McAfee’s latest AI detection capabilities give us tools that work with over 90% accuracy to help people understand the digital world and evaluate content that may not be what it seems. 70% Just as a weather forecast with a chance of rain helps you plan your day, it provides insights to help you make smart decisions about whether content is as real as it seems.
With AI-based fraud and misinformation becoming rampant, this AI detection technology has a wide range of applications and will be invaluable to consumers. McAfee’s audio deepfake detection
capabilities put the power of knowing what’s real and what’s fake directly into the hands of consumers.
McAfee helps consumers avoid cheap fake scams in which cloned celebrities claim new limited-time giveaways, and when consumers watch a video about a U.S. presidential candidate, they wonder if it’s real or malicious. This makes it possible to instantly determine whether something was generated by AI for a certain purpose. This takes protection in the age of AI to a whole new level. We aim to provide users with the clarity and confidence to navigate the nuances of a new AI-driven world and protect their online privacy, identity, and well-being. ”
Building on its rich history of AI innovation, McAfee will present the first public demonstration of Project Mockingbird, McAfee’s audio deepfake detection technology, at the Consumer Electronics Show “CES.”
It was held at the 2024 venue. The announcement of this new AI technology is a further sign of McAfee’s focus on developing a comprehensive portfolio of AI models that are cross-platform and address multiple use cases to protect consumers’ digital lives. there is.
* What is “Project Mockingbird”? *
Mockingbirds are primarily known for imitating the sounds of other birds. It is not known why mockingbirds imitate their singing, but the reason behind this behavior is that female birds may prefer males that sing more, and males try to trick female birds. There is a theory that they imitate the sound of the birds. Similarly, cybercriminals leverage generative AI to deceive consumers by “imitating” and cloning the voices of celebrities, influencers, and even loved ones.
For more than a decade, McAfee has been using AI
has been used to protect millions of customers around the world from online privacy and identity threats. By running multiple models in parallel, McAfee can analyze problems from multiple angles and comprehensively. For example, we use structural models to understand the types of threats, behavioral models to understand what the threats do, and context models to track the origins of data that pose a particular threat. By leveraging multiple models simultaneously, McAfee provides customers with effective information and
recommendations, strengthening our efforts to protect people’s privacy, identity, and personal information.
This release contains information about products, services, and processes that are under development. The information contained herein is subject to change without notice at McAfee’s sole discretion. Nothing in this release shall be construed as an offer by McAfee, obligate McAfee, or create an expectation of future releases that may affect current purchasing or partnership decisions.
*About McAfee*
McAfee is a global leader in online protection for consumers and small businesses. With a focus on protecting people, not just devices, McAfee’s consumer and small business solutions adapt to the needs of users in an always-on world, delivering timely and secure solutions for families, communities, and businesses. We help users live securely with comprehensive, intuitive solutions that protect their. For more information,
Please see https://www.mcafee.com/ja-jp/index.html.
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