ISHI Co., Ltd.
Change your impression of age from your hands. “H365”, a 100% naturally derived organic hand cream that cuts UV/blue light and also improves tone, will be released on our own EC from January 15th. ……
ISHI Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Atsushi Ishihara), which supports corporate branding, advertising communication, creative direction, and business
development planning, has created the first D2C brand based on real-life everyday awareness. We have developed a product. We focused on the fact that hands are the most heavily used parts of the body, but they don’t receive as much care as the face, which greatly affects the impression of one’s age. A luxurious hand cream that instantly tones up your hands with a natural lavender color while preventing photoaging.
Through collaboration with Fermentation Co., Ltd., a research and development startup that aims to build a recycling-oriented society using unique fermentation technology, we have been able to
commercialize products with 100% naturally derived ingredients.
[Image 1: https://prtimes.jp/i/132691/1/resize/d132691-1-2b818c24a640c6dc05b7-4.jpg&s3=132691-1-81fb763df74b2ed13fe94278ffc9532c-1200×600.jpg] ■H365 product overview
This hand cream can take care of the skin on your hands, which is damaged in a variety of ways by working around the clock.
[Image 2: https://prtimes.jp/i/132691/1/resize/d132691-1-9ed2bdccaee179ea3aa0-1.jpg&s3=132691-1-b217604506264469b1fb2e7ebd2d85a6-2000×1333.jpg] 《Four functions that provide clarity and moisture in one product. 》 1. Skin-friendly UV protection
We are particular about ingredients that are gentle on the skin, and have achieved an SPF of 20 PA+++ using a non-chemical formula (no UV absorbers, which are said to be one of the causes of marine pollution) using titanium oxide, a natural mineral. No matter how many times you reapply it, you don’t have to worry about it. It effectively blocks UV-A and UV-B, which rain down indoors all year round and cause skin aging, such as dryness, dullness, and wrinkles.
[Image 3: https://prtimes.jp/i/132691/1/resize/d132691-1-2c23389713725da1fe7c-7.jpg&s3=132691-1-6c00cd3bcfc16485ef3b7a1ba4ab0b1d-1200×800.jpg] 2. Cuts blue light that reaches deep into the skin
Blue light, called the “third ultraviolet ray,” is one of the causes of skin aging. Titanium oxide cuts blue light, which has a longer wavelength than ultraviolet rays and reaches deep into the skin, while blueberry extract leaves your skin smooth.
[Image 4: https://prtimes.jp/i/132691/1/resize/d132691-1-892d65ace5d25e2808e3-8.jpg&s3=132691-1-780c5a5574f0930b62fdf7638ea08241-1200×800.jpg] 3. Instantly tone up*
The naturally derived lavender color instantly corrects dullness and uneven color when applied, leaving your skin bright and transparent. *Depends on makeup effect
[Image 5: https://prtimes.jp/i/132691/1/resize/d132691-1-c550e773eeda5400c5da-12.jpg&s3=132691-1-836543417902bc18654efa328d7a1688-1200×800.jpg] 4.Aging care** ingredients provide youthful moisture
Contains organic rice mash extract*** (fermented organic JAS rice lees, certified USDA NOP Organic and Ecocert COSMOS as raw material), which is rich in amino acids and ceramides and has antioxidant and anti-aging effects. Moisturizes your skin, giving you youthful and moisturized hands.
**Cleaning according to age
***(Aspergillus/Saccharomyces)/Rice fermented extract liquid
[Image 6: https://prtimes.jp/i/132691/1/resize/d132691-1-13958c736598aab6f12d-13.jpg&s3=132691-1-bd2d6d38cbac6d8bd464f4e612dfe214-3900×2600.jpg] 《Non-sticky, smooth texture》
It minimizes the squeakiness that is common with UV protection products that use natural ingredients, and provides a smooth application experience.
《Fresh and unisex scent》
The scent is unisex, with mandarin orange and cedarwood as the base, and frankincense and damask rose as accents. The spicy, deep woody scent wafts through the freshness of the forest air, slowly relaxing your mind.
[Image 7: https://prtimes.jp/i/132691/1/resize/d132691-1-53bf40ff3abfb6619c56-9.jpg&s3=132691-1-dc81fd163ff9162f1a6fe32ebdc774e6-2000×1333.jpg] 《100% natural ingredients, environmentally friendly and people friendly》 We believe that consideration for the environment is essential in order to preserve this earth for future generations. H365 is particular about using 100% naturally derived ingredients to reduce the burden on the environment as much as possible. Additionally, in order to minimize packaging materials, we use paper bags instead of boxes for packaging.
*Free of mineral oil/synthetic colorants/synthetic
fragrances/parabens/ultraviolet absorbers/petroleum-based synthetic surfactants/alcohol
[Image 8: https://prtimes.jp/i/132691/1/resize/d132691-1-38284ddb085f5f4297ad-9.jpg&s3=132691-1-925f8dd0ad6c19d62af3604030e4f790-1200×800.jpg]
[Image 9: https://prtimes.jp/i/132691/1/resize/d132691-1-cc29a8abe3b7a532f4c4-12.jpg&s3=132691-1-211c41c96957dc6cb2d54626a0da070b-2000×1333.jpg] Product name: H365 UV/blue light protection hand cream
Price: 3,600 yen (excluding tax)
Contents: 50g
Release date: January 15, 2024
Sales location: Own EC site https://h365.jp
[Image 10: https://prtimes.jp/i/132691/1/resize/d132691-1-2969c437c722f7d73541-10.jpg&s3=132691-1-abbe7555f3e03a1a7c7371ddd1ff806f-1200×800.jpg] ■Collaboration with Fermen Station Co., Ltd.
Through collaboration with Fermen Station Co., Ltd., a research and development startup that builds a society that regenerates and circulates unused resources using unique fermentation technology, we have been able to commercialize products with 100% naturally derived ingredients.
H365 contains organic rice lees extract, an upcycled* raw material made from organic brown rice grown in fallow rice fields in Oshu City, Iwate Prefecture, where the company is working to build a circular economy.
*What is upcycling?
Unlike reuse and recycling, it is the process of converting waste, byproducts, and other materials that have traditionally been considered unnecessary or not effectively utilized into products of higher value using various ideas and methods. .
Fermen Station Co., Ltd. HP: https://fermenstation.co.jp
[Image 11: https://prtimes.jp/i/132691/1/resize/d132691-1-788fdb5b617d419a19ee-11.jpg&s3=132691-1-cf91694a7163b86f6a9f673b11e78043-1200×800.jpg]
More details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000132691.html