Domo Co., Ltd.
“Domo” helped speed up decision-making for Vissel Kobe as they won their first J1 League championship
~Visualize visitor status and team KPIs to improve customer
satisfaction and evolve into a consistently winning team~
……
Vissel Kobe, which won the J1 League for the first time, uses Domo for business operations and club team data utilization. Through monitoring using Domo, we were able to make improvements and build a constantly evolving team, which was one of the factors that led us to our first J1 League championship in 2023.
For VISSEL KOBE, data is an asset, and data utilization is a weapon. Domo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President Japan Country Manager: Tomokazu Kawasaki, hereinafter referred to as Domo), which provides the cloud-based data utilization platform “Domo,” is a subsidiary of Rakuten Vissel Kobe Co., Ltd. (Headquarters: Kobe City, President and CEO: Yuki Senbu (hereinafter referred to as Vissel Kobe) announced that Domo has been adopted for business operations and club team data utilization, contributing to faster decision-making.
[Image 1: https://prtimes.jp/i/26007/143/resize/d26007-143-5c05668c5856470fad4a-0.jpg&s3=26007-143-4c510a24fddea494e49f8993524ec166-1223×632.jpg] ■ Background to the introduction of Domo The soccer club “Vissel Kobe” was established in 1994, and with the addition of Spanish treasure Andres Iniesta in 2018, the number of spectators at the stadium increased, resulting in increased revenue from admission fees and operating revenue. has increased, and business volume has expanded rapidly. On the other hand, in order to remain a strong team at a soccer club where there is a high turnover of players and managers, it is necessary to change the way business is done from decision-making that is influenced by each individual’s methods and experience to decision-making that is based on data. was required.
Therefore, with the aim of expanding the business scale and building a strong team foundation to constantly compete for championships, Vissel Kobe established a new organization with data analysis teams in both the business division and the club team, and in 2019 launched Domo. Introduced. When introducing Domo, we took into account the following points: Rakuten Group, Inc. had already introduced Domo, Domo has over 1,000 data connectors, and is easy to integrate with many systems including the Rakuten ecosystem. The mobile-first version of Domo was praised for its suitability for sports business workplace environments (e.g. use of stadiums).
■The road to data utilization in the sports industry When Domo was first introduced, the data analysis team collected data held by business divisions and club teams in anticipation of situations in which the data would be utilized. At the same time, we will carefully explain the effects and benefits of data utilization to each department (sales, product development, ticket sales, etc.) and the entire team (supervisors, coaches, trainers, etc.) to create a data-driven organization. and changed the culture. After centrally managing data, which is the team’s asset, we incorporated data analysis into the operational processes of each location and worked to establish data utilization.
However, the path to establishing the use of data was not an easy one, and unique ingenuity and caution were required to successfully utilize data in the rapidly changing sports field, where no two situations are the same. Especially for players and managers who are professionals in their field, consideration must be given to the role of data and how it is presented and communicated. The data analysis team also uses data to increase players’ sense of satisfaction and motivation, but rather than relying solely on data, we use a professional perspective to create a balance between quantitative and qualitative information. I am conscious of this. We then use only the essential data necessary to win, with a careful eye on the amount and timing.
■How to use Domo in business and club teams and its effects 1. Visualize the results of visitor surveys in real time and consider activities to improve customer satisfaction Domo can be used to visualize the results of visitor surveys for each game in a variety of ways, such as by age group and number of visits. We analyze this from every angle, visualize it in a way that is easy to understand even for departments that do not have direct contact with customers, and then consider and implement improvement measures. Furthermore, we further deepen our relationships with our customers by notifying them of the results of these improvements. By understanding the situation of visitors in real time with Domo and continuing improvement activities based on quick decision-making based on data, we are increasing added value for customers regardless of the match result. This can also be seen from the trends in NPS (Net Promoter Score: an indicator used to determine customers’ continued usage intentions).
[Image 2: https://prtimes.jp/i/26007/143/resize/d26007-143-4372828e7602a52ac780-1.png&s3=26007-143-ab71d5e4945ac40ff77851bb037bd9f2-1280×720.png ]
2. Monitor match results and important indicators of players to build a winning team foundation. Club teams import a variety of data such as match results, player conditioning, training data, and evaluations into Domo to quantify the team’s situation. I understand that. For example, in the match process, in response to the business question “Are we playing soccer to win?”, we set KPIs such as the number of shots and corner kicks for each match, and asked whether we won in a winnable match. I wonder if I won by chance, so I’m using Domo to look back. By visualizing KPI results with Domo and monitoring them in detail, we can analyze the reasons for our wins and areas for improvement. It is not possible to analyze a soccer game where the same scene cannot be reproduced only from a quantitative perspective, but through monitoring using Domo, we have accumulated improvements and created a team that is constantly evolving, which will lead to our first J1 League championship in 2023. This is one of the factors.
[Image 3: https://prtimes.jp/i/26007/143/resize/d26007-143-f68e8c2e793a2dc0a909-2.jpg&s3=26007-143-1d36c080a27a1038de08faf36dcabc1e-1280×720.jpg] ■Comment from Yuki Chifu, President and CEO of Rakuten Vissel Kobe Co., Ltd. “It’s been over four years since we introduced Domo, but for Vissel Kobe, data is an asset, and data utilization has become a weapon.In the future, we will become Asia’s No. We aim to become the No. 1 team, and we also want to use Domo to promote high-quality decision-making based on data and lead the way in changing the way business and the football industry works.”
About Domo Corporation Domo Corporation provides Domo, a cloud-based data utilization platform for businesses. Domo differentiates itself from traditional BI (business intelligence) and data analysis tools by bringing data experiences to everyone and transforming business. Domo’s intuitive dashboards and apps let you take action on visualized data to drive business results. Domo’s AI, data science, and robust data foundation enables you to connect your current cloud tools and legacy systems to optimize critical business processes in just days instead of months. , which sparks customer curiosity about data and drives business growth.
In order to lead to DX success, Domo Co., Ltd. is proposing a new position, “Data Ambassador,” as an important position to expand data utilization throughout the company and make it ingrained in the corporate culture. Domo will continue to work closely with companies to promote DX, continue to disseminate useful information through our knowledge base, training, and community activities, and fully support the activities of “Data Ambassadors” who promote DX in companies. Masu.
*About “Data Ambassador”, an essential human resource to lead DX to success, advocated by Domo Corporation.Data Ambassador, advocated by Domo Corporation, is a person who promotes DX, realizes a data-driven business environment, and promotes a corporate culture geared toward data utilization. They will take on new duties that cannot be covered by data engineers, data scientists, and data analysts, who are known as data personnel. Data Ambassadors have the mission of understanding the data utilization issues faced by management, business departments, and IT departments, and acting as a bridge between the three to improve the data utilization capabilities of the entire company. Japanese companies can also get DX on track faster by appointing “data ambassadors” at an early stage and building a system that can survive the rapidly changing market environment. For information on data ambassadors, please see here:
https://www.domo.com/jp/campaign/data-ambassador
Website: https://www.domo.com/jpTwitter:
https://twitter.com/domojapanFacebook:
https://www.facebook.com/DomoJapan/
Domo is a registered trademark of Domo, Inc. Company names, product names, etc. mentioned in this text are registered trademarks or trademarks of each company.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000143.000026007.html