Asuene Co., Ltd.
Asuene conducts carbon footprint (CFP) calculation in demonstration experiment of “Challenge Carbon Neutral Consortium (CCNC)”
decarbonization program sponsored by Japan Research Institute Start of demonstration experiment to encourage consumers to make carbon-neutral purchases through shopping
……
Asuene Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Kohei Nishiwada, hereinafter referred to as the “Company”) is a member of the Challenge Carbon Neutral Consortium (CCNC: We are participating in the “Challenge Carbon Neutral Consortium” (hereinafter referred to as “CCNC”).
As part of this effort, CCNC will begin a collaborative creation demonstration experiment at Sugi Pharmacy and some Bandai stores called the “Let’s Reduce CO2 Project” (hereinafter referred to as the “Genkotsu Project”). Our company is promoting CFP* calculations for the products of participating companies in this project.
[Image 1: https://prtimes.jp/i/58538/307/resize/d58538-307-4ccb62601e3784013696-0.png&s3=58538-307-9907c0f24c18ea1a2e200ae2dafa0c39-2501×1334.png ]
About the demonstration experiment
In the “Genkotsu Project”, from January 18th (Thursday), consumers will be able to learn about carbon neutrality during their everyday shopping activities at three “Sugi Pharmacy” stores and one “Bandai” store, which are CCNC participating companies. We will conduct demonstration experiments to encourage people to “touch”, “learn”, and “work” towards solutions. Asuene is promoting CFP* calculation of products and services in this project. Together with CCNC’s
participating companies, we support the development of products and sales areas and initiatives that help companies achieve carbon neutrality and encourage changes in consumer awareness and behavior. Demonstration experiment overview
Name: Let’s all reduce CO2 (Genkotsu) project Touch, learn, and work together! Decarbonize by taking CO2 reduction actions that anyone can do! Period: January 18, 2024 (Thursday) to February 18, 2024 (Sunday) Target stores:
・Sugi Pharmacy Edogawa Mizue Store (4-29-10 Mizue, Edogawa-ku, Tokyo) ・Sugi Pharmacy Nagoya Zero Gate Store (3-28-11 Sakae, Naka-ku, Nagoya City, Aichi Prefecture) ・Sugi Pharmacy Suma Kita Store (Suma, Kobe City, Hyogo Prefecture) 13-31 Higashiyamanoue, Taibata Ward) ・Bandai Takatsuki Inter Store (25-1 Nariai Higashinomachi, Takatsuki City, Osaka Prefecture) Contents:
・Special shelves designed to draw the interest of visitors, such as the design of the symbolic character “Nyatoral”, have been installed. ・An app where you can enjoy learning about CCNC participating companies and their efforts to decarbonize their products.・At the Bandai Takatsuki Inter store, with the cooperation of Professor Masahiro Matsumura (Graduate School of Economics, Osaka University), visitors will make a “decarbonization declaration” and attractions will be held with an awareness of CO2 reduction actions. , installed a “mechanism” that creates an opportunity for store visitors to “get in touch” with decarbonization ・Provides a store-based puzzle-solving game “Reducing CO2 Puzzle” at Sugi Pharmacy’s Suma Kita store and Bandai Takatsuki Inter store ・Eco label Providing learning content on decarbonization in daily life and participating companies’
decarbonization initiatives and products, such as search and decarbonization quiz articles Special demonstration website: https://www.greenmarketing-lab.com/genco2/event/ demo-field.html What is CCNC?
There are 10 companies participating in CCNC, including our company. We are a cross-industry co-creation consortium that aims to work with consumers to create a decarbonized society by providing opportunities for consumers to expand their awareness of decarbonization
initiatives, have fun through learning, and develop their own interests. Official homepage: https://www.greenmarketing-lab.com/ccnc/ -Participating companies-The Japan Research Institute, Ltd.
Daigas Energy Co., Ltd.
Asahi Group Japan Co., Ltd.
Asuene Co., Ltd.
Saraya Co., Ltd.
Sanko Seika Co., Ltd.
Sugi Pharmacy Co., Ltd.
Nippon Ham Co., Ltd.
Bandai Co., Ltd.
Euglena Co., Ltd.
“Genkotsu Project” activity overview
CCNC’s collaborative creation demonstration experiment “Let’s Reduce CO2 Project Together” aims to “expose”, “learn” about, and solve the difficult problem of carbon neutrality in both companies and consumers in their daily lives. This is a project that encourages people to take action. With the concept of communicating decarbonization in a fun and easy-to-understand manner to adults and children, and providing learning opportunities that are not only serious but also useful, we offer quizzes, video content, and parent-child participation experiences through smartphone apps, stores, and products. We carry out various measures such as events. Asuene is responsible for calculating the CFP of products and services by utilizing the CO2 emissions visualization, reduction, and reporting cloud service “Asuene.” Together with CCNC participating companies, we will conduct a demonstration experiment to encourage people to “expose” and “learn” about carbon neutrality, and to “work toward solutions” in their everyday shopping activities. Let’s all reduce CO2 (Genkotsu) project: https://www.greenmarketing-lab.com/genco2/
About “Asuene”
[Image 2: https://prtimes.jp/i/58538/307/resize/d58538-307-7d86b3aef7bb2dd47524-1.png&s3=58538-307-24ea571949c87497fd03bc70f07b3d13-3900×1114.png ]
“Asuene” is a cloud service for visualizing, reducing, and reporting CO2 emissions that easily supports the complicated calculation of CO2 emissions. We support calculation and visualization of greenhouse gas and CO2 emissions, reduction and carbon offset, and reporting and information disclosure of Scope 1-3* supply chain emissions. -Main features- – Scan invoices, etc. with AI-OCR, reduce customer work hours, easily visualize CO2 – SX* consulting and GHG protocol based on extensive experience as a CDP-certified climate change scoring partner *Based on reporting support for various initiatives (CDP, TCFD, SBT, etc.) – Product CFP* function allows calculation of CO2 emissions for each product/service – Decarbonization measures such as CO2 credit offsets and clean electricity procurement Asuzero provides top solutions and guarantees system validity through third-party verification of ISO 14064-3, the international standard for GHG emissions calculation Service site: https://earthene.com/asuzero About “Asuene ESG”
[Image 3: https://prtimes.jp/i/58538/307/resize/d58538-307-49de35e98d4122b73a4d-1.png&s3=58538-307-bd4f483849e27e7371c548f90a6d51d7-3900×1115.png ]
“Asuene ESG” is an ESG evaluation platform that allows you to visualize the ESG (E: Environment, S: Society, G: Governance) management efforts of a company’s supply chain. -Main features- – Enables highly reliable ESG evaluations for supply chain companies – Reduces man-hours for ESG evaluations in supply chain procurement – Consulting for disclosure of securities reports – Increases awareness and attracts customers through awards and PR Maximize Asuene ESG service site: https://earthene.com/rating
Asuene Company Profile
Company name: Asuene Co., Ltd. Business: CO2 emissions visualization, reduction, reporting cloud service “Asuene” ESG evaluation cloud service “Asuene ESG” Carbon credit/emissions exchange “Carbon EX” operating capital: 2,526,810,000 Yen (including capital surplus) Representative: Representative Director and CEO Kohei Nishiwada Shareholders: Management, Incubate Fund, Environment and Energy Investment, STRIVE, Pavilion Capital (Singapore Government/Temasek affiliated fund), Salesforce Ventures, SBI Investment, GMO
VenturePartners, Sony Innovation Fund, GLIN Impact Capital, Axiom Asia Private Capital, etc. Founded: October 2019 Address: KDX Toranomon 1-chome Building, 4th floor, KDX Toranomon 1-chome Building, 1-10-5, Minato-ku, Tokyo URL: https://earthene.com/corporate / [About recruitment] In order to realize our mission of “creating a better world for the next generation,” we are strengthening recruitment in all directions. Recruitment site:
https://earthene.com/corporate/recruitment [About the alliance] We are looking for partners who can work with us to develop our services. Examples of collaboration: financial institutions/regional financial institutions, general/specialized trading companies, consulting, manufacturing, investment funds, etc. Contact information:
https://earthene.com/corporate/form/contact-Additional notes-*CFP: Carbon Footprint of Products (Carbon Footprint). A system that converts and displays the total amount of greenhouse gas emissions in each process of the life cycle of a product or service from its creation to its disposal into CO2 emissions* Scope 1-3: CO2 emissions by businesses as shown below. Scope 1: CO2 emissions directly emitted by the company’s business activities Scope 2: Indirect CO2 emissions generated from the use of electricity, heat, and steam supplied by other companies Scope 3: CO2 emissions other than those listed above CO2 emissions from upstream and downstream supply chains related to business activities* GHG Protocol: International/world standard for calculating and reporting Greenhouse Gas emissions* SX: Abbreviation for Sustainability Transformation. Efforts by companies to switch to management policies that emphasize sustainability
More details about this release:
https://prtimes.jp/main/html/rd/p/000000307.000058538.html