Raxul Co., Ltd.
Novacell renews its marketing community site “Novacell Open Lab” ~Aiming to revitalize the industry by democratizing marketing by adding a community function for marketers~
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Novacell Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Masaki Tabe, hereinafter referred to as Novacell), which aims to democratize marketing with a focus on operational TV commercial services, has created the online community “Novacell Open Lab”, which serves as a base for disseminating marketing information. We would like to inform you that we have added a two-way communication function and renewed it.
(Novasell Open Lab: https://openlab.novasell.com/)
Through the operation of “Novacell Open Lab”, we will revitalize the marketing industry and contribute to the realization of
“democratization of marketing”, a world where everyone can master marketing.
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Background to the renewal of “Novacell Open Lab”
Novacell operates its business under the motto of “democratization of marketing” in order to enable marketers to face the original duties of marketing and grow their businesses correctly.
Raxul supports the marketing activities of various advertising companies and advertising companies based on our track record of growing business by correctly operating TV commercials and increasing the number of named searches.
“Novacell Open Lab” began operation as a members-only community site in June 2023. We have been providing content to our members, mainly disseminating information from new marketing know-how and perspectives that we have cultivated in the course of our work.
In order to further revitalize the marketing industry in the future, we believe that it is important not only to provide information but also to have two-way communication, so we will renew it to strengthen the community element.
As a “Successful Marketing Research Institute,” Novacell will work together with marketers participating in the open lab to promote the “democratization of marketing” that Novacell aims for. In addition to providing information on the latest trends, popular marketing methods, and best practices of other companies, we will also plan events such as success stories using these technologies and meet-ups with researchers, and will begin to operate more interactively.
“Novacell Open Lab” aims to have continuous two-way communication with marketers from various business companies and advertising companies. Through community management, we will contribute to revitalizing the marketing industry and creating an environment where excellent marketers can grow.
We look forward to the participation of those who aim to realize the “democratization of marketing.”
“Novacell Open Lab” renewal overview
“Novacell Open Lab” is a community site that aims to realize the “democratization of marketing” that Novacell aims for as a “successful marketing research institute.”
In addition to being able to engage in two-way communication as a researcher (free registered member), I will also be disseminating information such as marketing columns to the general public. URL: https://openlab.novasell.com/
Content for researchers (members)
[New content]
・Communication function
Points are added by posting, and the researcher’s rank changes based on the points.
Depending on the rank of the researcher, there are benefits such as novelty items and invitations to exclusive meetup events, etc. -Communication function image-
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[Image 3: https://prtimes.jp/i/10550/379/resize/d10550-379-aabe2a6f79ef070ffae9-1.png&s3=10550-379-500bc0d744ae8528a356967fd93b572f-3900×3505.png ]
・Meetup event
[Conventional content]
・Part of marketing column
・Success story articles
[All published content]
・Marketing columns other than the above
How to use
https://openlab.novasell.com/users/signup
After registering as a member from the above URL, you can use it as a researcher.
If you have a Novacell account for “Novacell Analytics”, “Novacell Trend”, “Novacell Trend Free”, or “Noviciro”, you can log in using your current account information.
About Novacell
Novacell is a “marketing platform” that develops a number of solutions necessary for companies to grow, with the aim of creating a world where services in the world can grow by allowing everyone to understand the correct effects and master marketing. . The foundation of this is Raxul’s know-how as a business company, which has increased sales 30 times in five years.
Novacell has pioneered the programmatic TV commercial market by focusing on the response of the number of named searches as an important indicator, integrating digital marketing techniques with TV commercials, and visualizing advertising effectiveness. “We offer a variety of services to eliminate individual judgment and analog work, increase efficiency, reduce unnecessary costs, and maximize return on investment.
[Service list]
■Operation type TV commercial: https://novasell.com/lp/basic/ ■Novasell Analytics: https://lp.novasell.com/analytics
■Novasell Trend: https://novasell.com/trend-freemium
■Nobishiro: https://novasell.com/nobishiro
■Novasell Professional: https://novasell.com/professional
·Company Profile:
Company name: Novacell Co., Ltd.
Address: 2-24-9 Kamiosaki, Shinagawa-ku, Tokyo
Representative Director and President: Masaki Tabe
Business details: Operation of TV commercial advertising platform “Novacell” Date of establishment: February 1, 2022
Shareholders and shareholding ratio: Raksul Co., Ltd. 100%
Site: https://novasell.com/
■Inquiries regarding “Novasell” service: https://novasell.com/contact What is Raksul Co., Ltd.
Based on our corporate vision of “If we change the system, the world will become a better place,” we will bring the Internet to
traditional industries where digitalization has not progressed, such as printing, advertising, and logistics, and change the industrial structure to make the world a better place. We aim to Currently, we operate Raxul, a platform for online printing and customer attraction support, Novacell Co., Ltd., which provides a marketing platform, Hakobel Co., Ltd., which provides logistics platform services, and Josys Co., Ltd., which provides corporate IT services. (URL: https://corp.raksul.com/)
[“Industrial DX” that Raksul is working on]
By building a platform that integrates three things: streamlining transactions through a sharing platform, streamlining business operations through software (SaaS), and value-added services based on these, we will vertically solve problems in each industry and increase productivity. We will transform the industry into a highly profitable and profitable industry. As an industrial reformer, Raksul Co., Ltd. promotes DX through an integrated vertical platform for traditional industries that have not yet undergone digitalization, and will make the world a better place.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000379.000010550.html