STORES Co., Ltd.
STORES strengthens services for “beauty salons/salons” businesses. New services will be available starting today
~ Solving issues in the beauty industry by leveraging the strengths of services such as “reservation system” and “POS register” ~
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STORES Co., Ltd. (hereinafter referred to as STORES) will release a special page from today as the first step in strengthening services for beauty salons and salon operators, and will gradually start providing new services and new functions. The special page introduces functions that support salon operations that make it easier for store staff to work, as well as new services that enable stronger management capabilities through data analysis.
Special page URL: https://stores.jp/solutions/salon
[Image: https://prtimes.jp/i/31375/167/resize/d31375-167-788352633b48b1bc1744-0.jpg&s3=31375-167-c2fa3132db8ac962f65c2741289b7531-1440×940.jpg ]
■ Background of strengthening services for the beauty salon and salon industry STORES provides multiple services that comprehensively support the digitalization of stores, including the online reservation system “STORES Reservation”, POS registers, cashless payments, online shops, and store apps.
In particular, “STORES Reservations” is also being used by businesses that operate beauty salons, barber shops, nail salons, etc. due to the change in trend from traditional “telephone reservations” to “online reservations”.
On the other hand, when we interviewed businesses that operate beauty salons and salons about the issues they face in store operations, we found that in addition to improving the efficiency of reservation operations, they said, “I want to improve the efficiency of stylist evaluation and management,” and “I want to improve the efficiency of management.” We got a glimpse of issues such as “supporting the growth of stylists” and “strengthening management capabilities,” such as “wanting to acquire and analyze sales data that can be utilized” and “using customer data to strengthen the number of repeat customers.”
In response to this situation, we are confident that STORES has the potential to contribute to beauty salons and salon businesses through the service foundation we have cultivated, and have decided to further strengthen our services going forward.
■ STORES realizes management support and operational efficiency for beauty salons and salons (*scheduled to start offering gradually from 2024 onwards)
Detailed URL: https://stores.jp/solutions/salon
・Reservation, cash register, payment operations all in one
By consolidating reservation, cash register, and payment operations that were previously managed using different systems into one STORES, there is no need for troublesome inter-system coordination or data integration work. Streamline your staff’s daily work.
・Customer information is unified to provide a better customer service experience Centrally manage customer medical records, product purchase history, and staff information. You can also smoothly make suggestions based on your communication and history when serving customers.
・You can take improvement actions by analyzing sales by staff. You can analyze sales for each stylist and find areas for improvement and tips for increasing sales. Incentive calculations are also possible.
■ Future developments
In addition to functional enhancements to the online reservation system “STORES Reservation,” we will soon be adding “cooperation with external services that can centrally manage multiple reservation sites,” and a “POS register” feature that will support the growth of stylists and strengthen their management capabilities. ” is scheduled to be launched.
■ Message from the person in charge
Yosuke Takatsuki, Head of Service Corporation Division, STORES Co., Ltd. Despite major social changes such as the declining birthrate and aging population and the new coronavirus, the number of stores in the beauty industry is steadily growing. While consumers have more choices when choosing a store, beauty salons and salon operators are finding it more difficult than ever to acquire customers and human resources, and are required to strengthen their technology and create brands, while at the same time improving customer experience. Management evolution based on differentiation and data analysis is required.
Under these circumstances, STORES receives inquiries on a daily basis, such as “accounting operations linked to reservation information,” “integration with online shop product sales and customer
information,” and the resulting “business improvements.” We have received feedback from customers who want to improve efficiency, encourage repeat visits tailored to each customer, and realize employee development based on sales analysis.
In order to respond to these needs, starting from January 2024, we will support business development by progressively collaborating with STORES services and external services, and expanding the functions and services necessary for beauty salon and salon management. I will continue to do so.
■ STORES reservation service overview
STORES Reservation is an online reservation system that can be started for free. From reservations to payments to customer management, this service is easy to use even without specialized knowledge. By linking with POS register, you can centralize customer information and sales management.
Service URL: https://stores.jp/reserve
■ About STORES
With the mission of “Just for Fun,” STORES Co., Ltd. aims to contribute to the development of an economy driven by commitment, passion, and enjoyment. For those who operate small and medium-sized stores, we provide services that comprehensively support the digitalization of stores, including online shop opening, POS registers, cashless payments, online reservation systems, and app development. By combining the services of “STORES”, we provide an environment in which business operations can be performed more easily and efficiently, supporting growth.
https://www.st.inc/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000167.000031375.html