Mash Holdings Co., Ltd.
[LILY BROWN Lingerie] The latest collection recommended for
Valentine’s Day will be released from January 23rd (Tuesday) Novelty gifts available for a limited time only! Valentine’s Day collection packed with exciting details
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“Valentine Collection” from the lingerie line “LILY BROWN Lingerie” of the women’s brand “LILY BROWN” developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo) ” will be on sale from 12:00 on Tuesday, January 23, 2024 at the official online store, MASH official app “MASH STORE” and EC department store “USAGI ONLINE”, and 1 It will be on sale at each store from Thursday, May 25th. From each release date, those who purchase the LILY BROWN Lingerie series will receive an “organdy gift bag with a heart tag” as a novelty gift.
[Image 1: https://prtimes.jp/i/18505/2370/resize/d18505-2370-ba69c1add85d80137aac-13.jpg&s3=18505-2370-bf97531d671552563638b5b581f84bfa-1050×550.jpg] ₋ Valentine Collection –
Give yourself a sweet treat this Valentine’s Day.
Melting like chocolate
A collection perfect for this season.
Product lineup
[Image 2: https://prtimes.jp/i/18505/2370/resize/d18505-2370-36f571f041d71b32fc7a-5.jpg&s3=18505-2370-3a1b34b4b7506efeb61fce671a22d013-2025×2700.jpg]
[Image 3: https://prtimes.jp/i/18505/2370/resize/d18505-2370-f346ab8abb8c30c3f7f4-5.jpg&s3=18505-2370-82591becd52f31084db270677a1ff7bd-2025×2700.jpg] [Image 4: https://prtimes.jp/i/18505/2370/resize/d18505-2370- E92894E1B22A1882-5.jpg
&s3=18505-23770-82763866f62e57BDA3F6F6F6f6f6f6f6f6f6f6f6f
947-2025X2700.jpg]
[Image 5: https://prtimes.jp/i/18505/2370/resize/d18505-2370-7c7d2b9dfd2aee27e0d0-5.jpg&s3=18505-2370-95189f961e67dbdfff1fd5edacbf753a-2025×2700.jpg]
[Image 6: https://prtimes.jp/i/18505/2370/resize/d18505-2370-4a4b402bb6b42029f606-15.jpg&s3=18505-2370-be3a09ae3c709cdbca40527c5179b43b-650×260.jpg] Product Name: [LILY BROWN Lingerie] Bralette Set/Many Hearts Color: RED,BLK
Size: S, M
Price: 8,910 yen
A bralette set with original heart pattern embroidery.
Available in two colors: BLK, which is easy to use, and RED, which has a vintage-like beige color scheme.
It’s packed with details that will make a girl’s heart flutter, such as the “mon amour (my love)” motif on the chest, the uniquely designed strap, and the heart ring casually placed on the hip of the
high-waisted bottom.
[Image 7: https://prtimes.jp/i/18505/2370/resize/d18505-2370-105207ad3cae666ead36-5.jpg&s3=18505-2370-0041222128631c259a988eaaa642b88f-2025×2700.jpg]
[Image 8: https://prtimes.jp/i/18505/2370/resize/d18505-2370-50fc49c3966beae2dce6-18.jpg&s3=18505-2370-c2d0edcc36bb5ab2ff7363cd76271b88-650×260.jpg] Product Name: [LILY BROWN Lingerie] Many Heart Flower Scrunchie Color: RED,BLK
Price: 2,750 yen
A flower-shaped scrunchie made with matching lace to the Many Hearts/Bralette. You can keep the flower shape by passing your hair through the center ring, and there is also a hair tie on the back, so you can enjoy a wide variety of arrangements.
[Image 9: https://prtimes.jp/i/18505/2370/resize/d18505-2370-cdb404837d7c7386e35f-4.jpg&s3=18505-2370-4feef7c65295cca2b45e4ab7ff5def72-3101×2405.jpg]
[Image 10: https://prtimes.jp/i/18505/2370/resize/d18505-2370-1bd440d2a5850a8ccb01-14.jpg&s3=18505-2370-ab18f727ca82caac91cdf4aef35bf8a2-650×260.jpg] Product name: [LILY BROWN Lingerie] 3WAY heart pouch
Color: RED,BRW
Price: 6,930 yen
A three-dimensional heart pouch with a cute round shape. It comes with a handle and a shoulder chain, so you can use it as a micro-mini bag when you go out. The outer material is made of faux leather, and the inside is made of brushed fabric for a luxurious look. It has a zipper that opens all the way around, making it easy to take things in and out, and there is a pocket on the inside.
It can also be used as a micro mini bag when going out. The outer material is made of faux leather, and the inside is made of brushed fabric for a luxurious look. It has a zipper that opens all the way around, making it easy to take things in and out, and there is a pocket on the inside.
[Image 11: https://prtimes.jp/i/18505/2370/resize/d18505-2370-c93b96903e59c7fca39d-3.jpg&s3=18505-2370-313790b7a97ffccb09005152af425072-3900×2925.jpg]
[Image 12: https://prtimes.jp/i/18505/2370/resize/d18505-2370-c586c94dcb7a56f1cccb-15.jpg&s3=18505-2370-673f5a889340a7864e82fcc7c0cf1a07-650×260.jpg] Product name: [LILY BROWN Lingerie] Satin gathered bucket bag Color: PNK, TUQ, BLK
Price: 8,910 yen
A cute satin bag with plenty of gathers on the handle.
Depending on how tight the string is, the handle can be changed to either a short or slightly longer shoulder bag. The opening of the bag is also decorated with a ribbon, and the impression changes when you squeeze it. It’s sized to fit your own 500ml bottle, so it’s perfect for everyday use.
[Image 13: https://prtimes.jp/i/18505/2370/resize/d18505-2370-d4a5eb78687726389aca-2.jpg&s3=18505-2370-52bf24a4c4bebee357f6f06b2ae83119-2025×2700.jpg]
[Image 14: https://prtimes.jp/i/18505/2370/resize/d18505-2370-c13c06cc489dcd549530-15.jpg&s3=18505-2370-77a7850f905d1e46f6ecccf7f17fb6ab-650×260.jpg] Product name: [LILY BROWN Lingerie] Marble comb set
Color: IVR,PNK
Price: 2,640 yen
A comb x pouch set that is perfect as a gift. The transparent marble-patterned comb is available in two colors, PNK and IVR, which will tickle the girl’s heart, and the set includes a pink velor pouch to store the comb.
The coarse comb prevents hair from getting tangled, making it useful for setting your hair when you go out.
*All prices include tax
[Limited] Novelty distribution
During the period, those who purchase eligible products will receive an [organdy gift bag + heart tag] on a first-come, first-served basis. It will end as soon as it runs out.
[Image 15: https://prtimes.jp/i/18505/2370/resize/d18505-2370-36ef16d99bf2f2da1e78-5.jpg&s3=18505-2370-8624bc2816cc673bb64b6ab64e56d8b0-2025×2700.jpg] ■Period
・Online store: January 23rd (Tuesday) – February 14th (Wednesday) (LILY BROWN Official Online Store/USAGI ONLINE)
・Nationwide directly managed stores: January 25th (Thursday) – February 14th (Wednesday)
■Target products
・LILY BROWN Lingerie (*SALE items are not eligible)
・Body oil (https://lily-brw.com/Form/Product/ProductDetail.aspx?shop=0&pid=LLGG229523&vid) ・Jewels Nail Polish
(https://lily-brw.com/Form/Product/ProductDetail.aspx?shop=0&pid=LLGG999501&vid) About sales
【online store】
■Release date: January 23, 2024 (Tuesday) 12:00
・Official online store- https://lily-brw.com/ -・USAGI ONLINE- https://usagi-online.com/brand/lilybrown/ –
・MASH STORE (official app) *Can only be viewed on smartphones [Store]
■Release date: Thursday, January 25th List of LILY BROWN stores nationwide – https://lily-brw.com/Page/shoplist.aspx –
About LILY BROWN Lingerie
LILY BROWN’s lingerie series was born with the new keyword “FEEL ELEGANCE FEEL VINTAGE” while maintaining the concept of the apparel line’s “Vintage Feature Dress”. The delicate lace and detailed designs that are the charm of vintage are featured to hide dignity, and the first full-fledged wire bra will also be released, with items that are conscious of the occasion and needs. In addition to wired and non-wired types, “borderless” innerwear is also planned for each season.
About LILY BROWN
Based on the concept of “Vintage Feature Dress,” we propose real clothes that incorporate the delicate craftwork and original designs of vintage items into modern fashion. Paying respect to the history of fashion, the collection is a wardrobe that combines a free-spirited sensibility and a sophisticated mood, with bold colors and
eye-pleasing details. LILY BROWN HP: https://lily-brw.com/lnstagram: @lily_brown_officialTwitter: https://twitter.com/_LilyBrownFaceBook: https://www.facebook.com/fashion.lilybrown
This article has been partially generated with the assistance of AI.