GlaxoSmithKline K.K.
GSK’s new TV commercial “Please take care, RSV infection” aims to raise awareness of RSV infection and will start airing nationwide from January 24th
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・Singer Masashi Sada and Ayaka Hirahara were used in a TV commercial to raise awareness about RSV infection, which infects both adults and children.
・A story in which Mr. Sada realizes that it is a familiar disease through a conversation with Mr. Hirahara, who plays the voice of heaven.
GlaxoSmithKline K.K. (Headquarters: Minato-ku, Tokyo, President and CEO: Paul Rirette, hereinafter referred to as GSK) aims to help as many people as possible understand the symptoms and symptoms of RSV infection. As part of this, a new TV commercial featuring singers Masashi Sada and Ayaka Hirahara titled “Please Take Care, RS Virus Infection” will begin airing nationwide from January 24th.
[Image 1: https://prtimes.jp/i/95928/16/resize/d95928-16-b05c87573bcdcc64948d-0.jpg&s3=95928-16-a61596e239bae0888735288adee66f4b-1920×1080.jpg] Respiratory syncytial virus infection (RSV) is a respiratory infection caused by respiratory syncytial virus infection that affects both adults and children. However, according to the latest RSV infection awareness survey (*1), less than 30% of people correctly believed that adults can also be infected with RSV. In addition, while more than 60% of people are aware of the disease name “RS virus infection,” less than 20% have at least some knowledge about the disease, and more than 95% of people know about influenza and new coronavirus infections. ), it was shown that awareness of the disease was low.
The new TV commercial “Please be careful about RSV infection” was inspired by Masashi Sada’s question to Ayaka Hirahara, who plays the voice of Heaven, “Sada-san, do you know about RSV infection?” Through this conversation, Sada realizes that RSV infection is a common disease that affects both adults and children.
Masashi Sada, who has celebrated his 50th anniversary as a singer, is expanding his activities as he gets older, including songwriting, acting, novelist, and supporting activities in the medical and welfare fields. The sight of him taking on new challenges while working on the front lines is an encouragement to the older generation who want to live their own lives while paying attention to health and prevention, and he also takes care of his throat and physical condition. Because he is always careful about prevention, he participated in this event to raise awareness about RSV infection.
Masashi Sada says:
“I am honored to be featured in the TV commercial “Please be careful about RSV infection.” I learned that there is a possibility of developing pneumonia and difficulty breathing.I personally feel happy and grateful to be healthy, so I am trying to stay healthy even as I get older. I want to prevent preventable diseases.”
Ayaka Hirahara says:
“I am happy to be able to co-star with Sada-san, who I love like family, in this TV commercial.I also hope that this TV commercial will be an opportunity for everyone to learn correctly about RSV infection, which is a familiar disease. I hope so.”
About the respiratory syncytial virus infection website “RSvirus.jp”
[Image 2: https://prtimes.jp/i/95928/16/resize/d95928-16-63f3f37dfdc3ba3779c9-1.jpg&s3=95928-16-1e550e55abbd16877a5dddd32aa16815-206×152.jpg] GSK has established a disease information website for the general public, “RSvirus.jp (https://rsvirus.jp/),” in order to deepen understanding of RSV infections, and provides information on the symptoms and symptoms of the disease. , provides information on treatment and prevention.
For more information on RSV infection, please search for “RSvirus.jp” or access from this URL (https://rsvirus.jp/) or the two-dimensional barcode.
About TVCM overview
Title: GlaxoSmithKline RSV infection awareness new TV commercial “Please be careful, RSV infection” (30 seconds)
Cast: Masashi Sada, Ayaka Hirahara
TV broadcast start: January 24, 2024
Broadcast area: Nationwide CM main video: Released on YouTube from January 24th (https://youtu.be/DzEwmhXsaRE)
About the new TV commercial “Please be careful about RSV infection” The new TV commercial “Please be careful about RSV infection” is based on Masashi Sada’s question from Ayaka Hirahara, who plays the voice of the heavens, “Sada-san, do you know about RSV infection?” This is a story where, through dialogue about RSV infection, children come to realize that it is a familiar disease that affects both adults and children.
About the performers
[Image 3: https://prtimes.jp/i/95928/16/resize/d95928-16-e3423a70af21a3309469-2.jpg&s3=95928-16-17b5fdee1039b47b8088a4f9bf3d4fdb-3900×2600.jpg] Masashi Sada
Debuted in 1973 as the folk duo Grape. Started his career as a solo singer in 1976. He has produced many hit songs such as “Kanpaku Declaration” and “Kita no Kuni Kara”, and has held more than 4,600 concerts in total. As a novelist, many of his works have been made into movies and dramas. In addition, we established the “Lion Standing in the Wind Fund”, a public interest incorporated
foundation, which provides support and grants to disaster-stricken areas. The 50th anniversary tribute album “Minna no Sada” was released and became a hot topic. This year there will be an encore performance, and a national concert tour will be held from May.
[Image 4: https://prtimes.jp/i/95928/16/resize/d95928-16-2d95458804aa2bb5e9b1-3.jpg&s3=95928-16-1d524e9fdacdfa20fb73b4ca00f9c02f-1170×1304.jpg] Hirahara Ayaka
Debuted on December 17, 2003 with “Jupiter”. They celebrated their 20th anniversary last year. They have won various awards including the 2004 Japan Record Award Newcomer Award and the 2005 Japan Gold Disc Award Special Award. After that, she sang the theme song “Ashi” for the drama “Yasashii Jikan” (Fuji TV), the theme song “Oise” for the NHK Turin Olympic broadcast, and the theme song “Nocturne” for the drama “Garden of the Wind” (Fuji TV). She appeared as an actress in “Garden of the Wind”. In 2011, she won the 2010 Agency for Cultural Affairs Arts Encouragement Award by the Minister of Education, Culture, Sports, Science and Technology for New Artists (Popular Entertainment Category). In 2015, she established the Ayaka Hirahara Jupiter Fund. He will sing the national anthem at the Rugby World Cup 2019 opening match. Since their debut, they have released 33 singles, 8 digital singles, and 25 albums.
About respiratory syncytial virus (RS virus)
Respiratory syncytial virus is a common infectious virus that affects the lungs and respiratory tract. It can become severe in infants, and it is estimated that almost 100% of children will be infected with RSV at least once by the age of 2 years (*6). Afterwards, infections and illnesses occur repeatedly, but the elderly, those with chronic underlying diseases (asthma, COPD, heart disease, etc.), and those with weakened immune systems are at risk of developing severe RSV infections. and can lead to serious outcomes such as pneumonia, hospitalization, and death (*2,*3,*4,*5). Additionally, RSV infection can cause worsening of underlying diseases such as asthma, chronic obstructive pulmonary disease (COPD), and heart disease (*2,*7). In adults aged 60 and over, RSV infections are estimated to cause more than 470,000 hospitalizations and approximately 33,000 in-hospital deaths each year in developed countries, and approximately 63,000 hospitalizations and approximately 4,500 in-hospital deaths in Japan (* 8).
About GlaxoSmithKline (GSK)
GSK is a global leader in biopharmaceuticals whose raison d’être is to bring together science, technology and human resources to work together to stay ahead of disease. GSK leverages immunology, genetics and cutting-edge technology to focus research and development in disease areas including infectious diseases, immunology and
respiratory diseases, and oncology. We also contribute to the prevention and treatment of diseases through vaccines, specialty drugs, and general medicines. For more information, please visit https://jp.gsk.com.
(*1) GSK “Japanese awareness survey regarding RSV infection and prevention” (online survey of 6,502 Japanese men and women aged 60 and over, conducted from November 1 to November 2, 2023) https:/ /jp.gsk.com/ja-jp/news/press-releases/20240110-rsvirus/
(*2) Centers for Disease Control and Prevention (CDC), RSV in Older Adults and Adults with Chronic Medical Conditions, 2023.
(*3) Belongia EA et al: Open Forum Infect Dis 2018; 5(12), ofy316. (*4) Branche AR et al. Incidence of Respiratory Syncytial Virus Infection Among Hospitalized Adults, 2017-2020, Clin Infect Dis 2022;74: 1004-1011.
(*5) Wyffels V et al: Adv Ther 2020; 37(3),1203-1217.
(*6) NIID National Institute of Infectious Diseases IDWR 2004 No. 22 (*7) Ivey KS et al: J Am Coll Cardiol 2018; 71(14), 1574-1583. (*8) Savic M, Penders Y, Shi T, Branche A, Pirçon J-Y. Respiratory syncytial virus disease burden in adults aged 60 years and older in high-income countries: a systematic literature review and
meta-analysis, Influenza Other Respir Viruses 2022 2023; 17:e13031. [The press release can also be viewed as a PDF version here. ] https://prtimes.jp/a/?f=d95928-16-8e796620c353090dc466bd6b941e9a4f.pdf More details about this release:
https://prtimes.jp/main/html/rd/p/000000016.000095928.html