Satoyume Co., Ltd.
Connecting the town table and the region. Started the “Sato alla Tavola” restaurant project, which colors the town by feeling “sat” through food.
Sato begins in Kahoku Town, Yamagata Prefecture, a famous production area for domestic Italian vegetables. On February 4, 2024, there will be a networking event with producers at the 800°DEGREES Minami Aoyama store, and an original menu will be offered at the Shinjuku store for 6 days from February 7th.
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Satoyume Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shunpei Shimada; hereinafter referred to as “Satoyume”) supports regional revitalization and local business creation across the country with the mission of “making hometown dreams come true.” STABLES Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Suzuki In collaboration with Kazuma (hereinafter referred to as “STABLES”), we will launch the “Sato alla Tavola” project with the concept of “connecting the town table and the region.”
Additionally, as a pre-event for the project, there will be a food exchange event with producers at 800°DEGREES Minami Aoyama store on February 4th (Sunday), and a limited-time original menu will be offered at NEWoMan Shinjuku store from February 7th.
[Image 1: https://prtimes.jp/i/50855/75/resize/d50855-75-2354065133d7147c91af-0.jpg&s3=50855-75-016286fa090f4865dfba13b48e7947f1-3900×2600.jpg] What is Sato alla Tavola?
“Sato” is an Italian word meaning “hometown” or “sato” and “alla Tavola” means to table.
“Bringing hometowns to your table” is a concept we bring to our hometowns all over Japan, to STABLES’ authentic Neapolitan pizza restaurant 800°DEGREES, and to Yamagata Prefecture, a famous producer of domestically grown Italian vegetables, which is the impetus for this Sato alla Tavola project. This word was created in Japanese and Italian out of respect for Kahoku Town.
Also, “alla” can be read backwards as “alla”.
We have a hidden desire to not only connect in one direction, from hometown to table, but also to connect from table to hometown. Regions and hometowns across Japan have many food cultures and local ingredients that have been passed down from ancient times.
We are very close to the producers who support our food, and food and agriculture are deeply rooted in our daily lives.
We want to deliver local daily life to you in the town through our tables. I want to use the table as an opportunity to convey my hometown to you. This is a project launched with this in mind.
[Image 2: https://prtimes.jp/i/50855/75/resize/d50855-75-c03bd66a2581a1efbab8-1.png&s3=50855-75-8e7cb5ddf492e4fd46fb9dac3c6653db-2155×2155.png ]
Sato alla Tavola’s initiatives
Sato alla Tavola plans to develop the following initiatives in order to convey the appeal of local food, culture, and producers.
・Development and provision of original menus using local ingredients We will develop original menus using local ingredients and offer them for a limited time at 800°DEGREES stores. When developing menus, STABLES chefs and staff go directly to the region and visit producers.
[Image 3: https://prtimes.jp/i/50855/75/resize/d50855-75-0753942a4157692030fa-6.jpg&s3=50855-75-ca1447c58d43da195a8f800eff57b8da-3900×2600.jpg] ・Holding social dinners with local producers and market direct from producers In order to convey to the city center the closeness of food and agriculture that is part of daily life in the region, we will be holding a food exchange event inviting local producers. The producers and consumers of the ingredients for the original menu that will actually be served sit around the same table, creating an opportunity for connection.
In addition, in conjunction with the original menu offer period and meal exchange event, a marche of local ingredients will be held at 800°DEGREES stores and other locations.
[Image 4: https://prtimes.jp/i/50855/75/resize/d50855-75-cb7499e3f85f7594b5be-2.jpg&s3=50855-75-ffcd7490e1d2f1f65589b83b0602c49a-2500×1667.jpg] ・Development of media that introduces local food culture, producers, etc. In order to not only deliver the ingredients to your table, but also to convey the charm, warmth, and fun of the region more deeply, we will be publishing menu books that convey the thoughts and stories of the ingredients, the region, and the producers at our stores during the original menu offer period. I’ll hand it out.
In the future, we plan to release a website that will introduce Sato alla Tavola’s thoughts and activities, as well as the region, ingredients, producers, etc.
In addition, we are planning to consider and develop various initiatives to create a world where the town table and the community are connected, so please look forward to it.
Sato alla Tavola Pre-Event Collaboration with Kahoku Town, Yamagata Prefecture The Sato alla Tavola pre-event is set in Kahoku Town, Yamagata Prefecture, a famous production area for domestic Italian vegetables. On Sunday, February 4, 2024, we will be holding an original menu course using Kahoku Town ingredients, a meal exchange event with local producers, and a direct sales market of Kahoku Town at 800°DEGREES Minami Aoyama store. .
In addition, for 6 days from Wednesday, February 7, 2024 to Monday, February 12, 2024 (holiday), 800° DEGREES NEWoMan Shinjuku store will offer an original menu in collaboration with Kahoku Town for a limited time.
・On Sunday, February 4, 2024, a meal exchange event with Kahoku-cho producers and a direct sales marche will be held at 800° DEGREES Minami Aoyama store.
We will be inviting the producers of Kahoku Italian vegetables used in the collaboration menu with Kahoku Town, as well as members of Kahoku Rashisha, a local trading company in Kahoku Town, to a networking event over a special lunch course available only on this day. In addition to salads and pizza made with Kahoku Italian vegetables, we also plan to offer original drinks made with LaFrance from Kahoku. For details and to apply, please check peatix below. (Application required, deadline Wednesday, January 31, 2024)
https://satoallatavola-kahoku.peatix.com
[Image 5: https://prtimes.jp/i/50855/75/resize/d50855-75-7a95b0808c396566f5fc-11.jpg&s3=50855-75-4deaf3b1fb76ff4bb7884b4d645ff6ef-3900×2860.jpg] In addition to the networking event, Kahokurashisha will be selling ingredients directly delivered from Kahoku Town at the 800° DEGREES Minami Aoyama store.
[Image 6: https://prtimes.jp/i/50855/75/resize/d50855-75-2df93639f88493e7ccec-10.jpg&s3=50855-75-6241545ef5f4061acedbf75e0cf4ad37-960×720.jpg] Event overview
Date and time: Sunday, February 4, 2024, 12:00 to 13:30 (Farm direct marche will be held from 11:00)
Location: 800°DEGREES Minami Aoyama store
Participation fee: 3,000 yen (tax included)
Application: Please apply from peatix above.
[Image 7: https://prtimes.jp/i/50855/75/resize/d50855-75-a92d3f9b4fd9f15af95f-7.jpg&s3=50855-75-642b3b7187a48b2d8cbae2a43b9ec0a6-3000×2000.jpg] ・February 7, 2024 (Wednesday) – February 12, 2024 (Monday, holiday) 800°DEGREES NEWoMan Shinjuku store will provide an original menu in collaboration with Kahoku Town
For 6 days only, we will be offering original menus that make use of Kahoku Town ingredients. At the store, we will also hand out menu books that introduce the producers and the charm of the area. (Limited quantity)
The original menus are designed by STABLES chefs and staff themselves by visiting the production site in Kahoku Town.
Menu introduction
・Kiln-roasted tartivo Caesar salad 1,500 yen (tax included)
[Image 8: https://prtimes.jp/i/50855/75/resize/d50855-75-8bfba6a56705283f9837-11.jpg&s3=50855-75-57549857109e40134ea527b3f57f3e50-3900×2860.jpg] ・Senichi Wagyu roast beef and stracciatella pizza 2,800 yen (tax included)
[Image 9: https://prtimes.jp/i/50855/75/resize/d50855-75-409422d838fb5db64a17-11.jpg&s3=50855-75-7a3b4cf5c439b3fdf423c2e62a3f8c14-3900×2860.jpg] Store introduction
800°DEGREES NEWoMan Shinjuku store
[Image 10: https://prtimes.jp/i/50855/75/resize/d50855-75-99d6ace8e623c4df8196-8.jpg&s3=50855-75-7114a76282760b3e8d76ea357e8c848f-2000×1333.jpg] Location: NEWoMan SHINJUKU Exoto 2F, 5-24-55 Sendagaya, Shibuya-ku Access: Directly connected to JR Shinjuku Station Koshu Kaido ticket gate Business hours: 11:00-23:00 (LO 22:00)
Regular holidays: Same as NEWoMan Shinjuku
URL: https://www.800degreespizza.jp/locations/newomanshinjuku/ TEL: 03-3353-1800
*Reservations are not accepted.
・About Kahoku Town, Yamagata Prefecture
Kahoku Town, located in the center of Yamagata Prefecture, has been producing Italian vegetables since 2011.
In response to the chef’s desire to use domestically produced Italian vegetables, producers and the Chamber of Commerce and Industry teamed up to start the business, and currently, the external sales division of regional trading company Kahokurashi Co., Ltd. plays a central role, with 15 producers working together. The company sells more than 60 types of products to about 170 restaurants and department stores, as well as about 25 wholesale companies.
Furthermore, we have a local antenna shop in Sangenjaya, Tokyo, and are working to rebuild the industry by expanding and linking consumer and market needs learned from the tertiary industry to the secondary and primary industries.
We are also promoting regional recycling-oriented industries and the transformation of agriculture into a 6th industry (*) throughout the town.
(*Producers and primary industries engage in secondary and tertiary industries to improve the value of products. 1×2×3=6 secondary industries)
https://kahokurashi.com/
Implementing entity
■About Satoyume Co., Ltd.
Satoyume is an escort-type business production company specializing in regional revitalization, whose corporate identity is “Local Business Incubator – A company that creates business in the region with people as its starting point.” We accompany local communities from planning to business launch and operation in approximately 40 areas across the country.
“Kahokurashi” (Kahoku Town, Yamagata Prefecture), a town-run antenna shop and local trading company business, “Iku Umachi Komi Re・Design Therapy Project” (Komi Town, Nagano Prefecture), which creates a resort area through collaboration between the local community and businesses, “700 people We are working on creating various businesses centered on people, such as “NIPPONIA Kosuge Genryu no Mura” (Kosuge Village, Yamanashi Prefecture), which has the concept of “Turning a village into one hotel.”
Address: 801 Villa Apex Ichigaya, 3-4-5 Kudanminami, Chiyoda-ku, Tokyo Representative: Representative Director Shunpei Shimada
Established: April 17, 2012
Business content: Business production specializing in regional revitalization, accompanying consulting
U R L: https://satoyume.com/
■STABLES Co., Ltd.
In addition to 800°DEGREES, a “premium fast casual restaurant” that proposes a new style where you can casually enjoy authentic Neapolitan pizza, we operate 2416MARKET, a shop where you can experience the people, things, and things that are loved in Kanagawa. We are constantly asking what is “authentic” and aiming for “authenticity”, discovering and verifying new value through food, and aiming to universalize it.
Location: 2F, 5-4-50 Minami Aoyama, Minato-ku, Tokyo
Representative: Kazuma Suzuki, Representative Director and President Established: April 1, 2019
Business details: Development and operation of restaurants, sales of food products, etc.
URL: https://www.stables.jp/
[Contact information]
Satoyume Co., Ltd. Person in charge: Yamakawa
TEL: 03-5275-5105
MAIL: yamakawa@satoyume.com
More details about this release:
https://prtimes.jp/main/html/rd/p/000000075.000050855.html