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Home » Takara Tomy Arts Co., Ltd. New “Pretty Series” launch! Aim for our exciting live performance! Sparkling ba zureum change! “Secret Ipri”

Takara Tomy Arts Co., Ltd. New “Pretty Series” launch! Aim for our exciting live performance! Sparkling ba zureum change! “Secret Ipri”

Takara Tomy Arts Co., Ltd.
“Pretty Series” new work started! Aim for our exciting live
performance! Sparkling bazureum change! “Secret Ipri”
TV anime broadcast starts from April 2024! & Amusement game operation! ……
The Himitsu no Iipuri Production Committee and Takara Tomy Arts Co., Ltd. will launch the new Pretty series content “Himitsu no Iipuri” from April 2024.
The anime will begin broadcasting on the network of six TV Tokyo network stations, along with an amusement game and toys (sold by Takara Tomy Co., Ltd.).
[Image 1: https://prtimes.jp/i/9185/262/resize/d9185-262-6971504f0d4a5ed5b1d9-0.jpg&s3=9185-262-964a5ef489d2ad2dc01c66314f2c8dd3-1906×2700.jpg] “Himitsu no Ipri” key visual
“Pretty Series” is an anime series based on a kids amusement game jointly developed by Takara Tomy Arts Co., Ltd. and SinSophia Co., Ltd.
Starting with the development of the amusement game “Pretty Rhythm Miniskirt” in 2010, the TV anime “Pretty Rhythm Aurora Dream” began broadcasting in April 2011, followed by “Pretty Rhythm Dear My Future” and “Pretty Rhythm Rainbow Live”. It was broadcast for three years. After that, the worldview changed and “Pripara” and “Idol Time Pripara” were aired for a total of four years, and “Kiratto Pri☆chan” was broadcast for three years. Also, from October 2021, “Whatcha Prima Magi! ” was broadcast for one year, and even after the anime ended, the amusement game “Watcha Prima Magi! It continues to develop as a studio.
The “Pretty Series” has inherited the consistent concept of
“supporting everyone’s dreams” while changing its form into various works. In addition to games and anime, the series has attracted support from a wide range of people through its development of movies, live performances, plays, and spin-off works.
And now, from April 2024, we will be launching a new content in the Pretty series, “Secret Ipuri”. The anime will begin broadcasting on the six TV Tokyo network stations, along with amusement games and toys.
“Himitsu no Ipri” is a content that adds the essence of “secret” to the concepts “singing, dancing, and fashion” that have been cherished by the “Pretty Series” so far, and makes children’s “want-to-be” and “transformation” come true. In the story of the TV anime, the main characters jump into a “secret world” in order to become the idol princess “Ipuri”, and various stories unfold. We aim to project this worldview into the real world with an amusement game equipped with a new sensation of live games and a toy series that allows you to experience “transformation” and make children’s dreams come true.
The TV anime “Himitsu no Ipri” will start broadcasting on the network of 6 TV Tokyo stations from April 2024.
★Anime “Himitsu no Ipri” story
[Image 2: https://prtimes.jp/i/9185/262/resize/d9185-262-f4e112f8b75e7d88046a-1.jpg&s3=9185-262-9eb5074af10717a38b99be4f4a200419-1920×2268.jpg] When you open the secret door, you’ll transform into the secret me with makeup, nails, sparkly coordination, and fashion!
That is the idol princess “Ipuri”!
Now, if you all jump into the secret world, you might even become an i-puri! ? The main characters, Himari Aozora and Mitsuki Hoshikawa, enrolled in a private paradise school.
Himari’s dream is to make 10,000 friends!
But it might be a little difficult for Himari, who is shy and shy… Himari unexpectedly makes her iPrix debut! ?
I’ve discovered a “secret” that I can’t even tell my best friend Mitsuki! However, it seems that Mitsuki also has some kind of “secret”… Himari and Mitsuki, both of whom have a secret, are about to start an i-puri!! ★Character
[Image 3: https://prtimes.jp/i/9185/262/resize/d9185-262-edc273621f2fe7863929-2.jpg&s3=9185-262-1a76b3adbabd88f05c939749954b1b37-1414×2000.jpg] Himari Aozora (CV: Tokutoshi Todera)
An energetic and positive first year middle school student at Paradise Private Academy!
I’m a shy and crybaby, but my dream is to make 10,000 friends! In dodgeball, you can run to the end!
[Image 4: https://prtimes.jp/i/9185/262/resize/d9185-262-4fb8b4896440c3af7759-3.jpg&s3=9185-262-33fc4f5ac5e6ccdbe27cbdc0153dbdfe-1414×2000.jpg] Mitsuki Hoshikawa (CV: Sayi Hiratsuka)
A first year middle school student at a cool and serious private paradise school!
Himari and I are childhood friends and best friends who share the same dorm room! She is good at playing the piano and making sweets. Actually, I’m scared and don’t like ghosts.
★Anime “Himitsu no Iipuri” program overview
Title: “Secret Ipuri”
Broadcast: April 2024 Broadcast starts on 6 TV Tokyo network stations Original work: Takara Tomy Arts/Sin Sophia
Director: Junichi Fujisaki, Kentaro Yamaguchi
Chief Director: Park Chi Man, Nam Sung Min,
         Choi Hun Cheol, Shin Gi Chuel
Series composition: Ichikawa Jubimon
Character draft: Hiromi Nashimoto (Sin Sophia)
Character design: Yuki Nagano
CG Director: Satoshi Yanagawa
Music: Izumi Mori (bransic)
Sound director: Noriyoshi Onuma
Animation production: OLM・Dongwoo A & E
Cast: Himari Aozora: Tokugawa Todera/Mitsuki Hoshikawa: Sayi Hiratsuka and others
Copyright: (C) T-ARTS / syn Sophia / TV Tokyo / AP Production Committee Program HP: https://aipri.jp/anime/
SNS: Anime Official X, YouTube, Instagram, TikTok @PrettySeriesPR [Companies participating in the production committee] (in alphabetical order) Avex Pictures Co., Ltd. / OLM Co., Ltd. / Kyoraku Sangyo Holdings Co., Ltd. / Shogakukan Co., Ltd. /
Takara Tomy Co., Ltd. / Takara Tomy Arts Co., Ltd. / TV Tokyo Co., Ltd. / Dongwoo A & E CO., LTD / Japan Ad Systems Co., Ltd.
★A new sensation live game that you can enjoy intuitively by moving cards according to the rhythm! “Secret Ipri”
In conjunction with the broadcast of the TV anime, the new amusement game “Himitsu no Ipri”, which is the original work, will start operating from April 2024. The game cabinet of “Himitsu no Ipri” uses a “flat panel”, and players can intuitively play by placing the “Ipuri cards” distributed from the cabinet on top of the panel and moving them according to the screen. This is a new type of live game where you can play rhythm games. On a large horizontal monitor, you can enjoy a live game with the same dance and production as the live broadcast in the anime, and you can become your favorite anime character with the aim of succeeding in the best experience “Buzzrium Change” where your coordination will shine. You can play with it. You can also use the toy series mentioned below.
The “Ipuri Cards” that can be obtained from “Himitsu no Ipuri” are cards with illustrations of characters, and all of them are
“sparkling”. Furthermore, the highest rarity cards have a hologram card decorated with foil, giving it an even more special feel.  In addition, “Himitsu no Ipri” will also renew its YouTube program that provides information on games and anime, and will deliver the appeal of the content to children through regular distribution.
[Image 5: https://prtimes.jp/i/9185/262/resize/d9185-262-3c66065b8b9e1412df22-4.png&s3=9185-262-90bdede015addcec6741a1a8fc35ad88-1920×2268.png ]
▴Place the “Ipri Card” on the flat panel to determine the character, coordination, and song and start the game.
[Image 6: https://prtimes.jp/i/9185/262/resize/d9185-262-8907ab9527d0c8d6d258-5.png&s3=9185-262-e3d35d2c630a75ffabc58cbdbd192f16-1920×2268.png ]
▴Play live games by intuitively operating cards according to the on-screen display and rhythm
[Image 7: https://prtimes.jp/i/9185/262/resize/d9185-262-eaf725c841e2c5cbda02-6.png&s3=9185-262-d7e753dd11c2bf0e0ffe53d882e0cde4-1920×2268.png ]
▴When the excitement of the live performance reaches its climax, the coordination begins to shine and a “bazureum change” occurs.
[Image 8: https://prtimes.jp/i/9185/262/resize/d9185-262-93a2de60f19a9826c188-7.jpg&s3=9185-262-d426f617df2aa84ebc0238b2f5fac0db-3402×1417.jpg] ▲Ipri Card Character cards with glittering specifications in all rarities. High rarity cards come with foil to make them even more luxurious!
【overview】
Title: “Secret Ipuri”
Platform: Amusement game machine
Genre: New sensation live experience game
Play fee: 1 play 100 yen (tax included) ~ (1 card ~ distributed) Operation period: Scheduled to start operation sequentially from April 4, 2024 Copyright: (C) T-ARTS / syn Sophia / TV Tokyo / AP Production Committee Game official website: http://aipri.jp/
SNS: Game Official
[Image 9: https://prtimes.jp/i/9185/262/resize/d9185-262-daa4c2fca5b8951c1439-17.jpg&s3=9185-262-a1cce37c6e8de2d7503c09af553619ac-1580×889.jpg]
[Image 10: https://prtimes.jp/i/9185/262/resize/d9185-262-cd91a74e4ae6773dfb62-8.jpg&s3=9185-262-8b1884cd23ea158cc942ec84bfa35d00-1000×1756.jpg] ★Another amusement game from the “Pretty Series” filled with “fun”, “Ipreverse” The new content “Secret Ipuri” offers another type of amusement game. That is “Ipuri Reverse”, which is based on the concept of the space where Ipuri characters operate in anime, and is an expansion of “My Character Play”, which can be said to be one of the features of the “Pretty Series” games. “My Character Play” is a system that allows players to create their own avatar character “My Character” in the game and enjoy coordinating (dressing up) play and rhythm games, and has been supported by a wide range of fans throughout the series.
In “I-Private”, the CG model of “My Character” has been updated and the customization elements have been renewed, and a new system called “Dream” has added a development element that allows you to select and grow your “My Character”’s dreams. Ta.
In the in-game “I-Puri Plaza”, you can meet anime characters and other users’ “My Characters”, and play “Pashaste” where you can enjoy mini-lives and photo shoots with your “My Characters” and get coordinations. can do. Characters from the previous Pretty series sometimes come to play in this “I-Pri Square”, making it a new game where you can enjoy meeting and interacting with each other. You can also use the toy series mentioned below.
In addition, the design of the “Puri Photo” that will be distributed has been changed to look like a photo frame with “My character” as the main character. You can print your own characters and memories with the characters you played with.
In addition, the currently running amusement game “Watcha Prima Magi!” We are also planning to carry out a takeover campaign with “Studio”. Please wait for further information for details.
[Image 11: https://prtimes.jp/i/9185/262/resize/d9185-262-f906aba83c9c96f9a225-9.jpg&s3=9185-262-8bb9e6afcb98c34e3187d910afdef6e6-1158×1920.jpg] ▴“Dream” where you can select and develop your character’s dream
[Image 12: https://prtimes.jp/i/9185/262/resize/d9185-262-cd509fbf2bfb3f9d153a-10.jpg&s3=9185-262-f2938760b11e1c9ad93c74993543ba82-3391×1920.jpg] ▴Characters and mini-games you meet in the plaza
[Image 13: https://prtimes.jp/i/9185/262/resize/d9185-262-f360419c110d51bad4ef-11.jpg&s3=9185-262-82b5211aedcb53ae9d72b007e4d45d38-1690×1053.jpg] ▴Pre-Photo: A card with a photo frame-like design that can be used vertically or horizontally. Also used for coordination
【overview】
Title: “Ip Reverse”
Platform: Amusement game machine
Genre: Character development card game
Play fee: Start the game with 100 yen (tax included); 1 card distributed for every additional 100 yen (tax included)
Operation period: Scheduled to start operation sequentially from April 4, 2024 Game official website: http://aipri.jp/
SNS: Game Official
[Image 14: https://prtimes.jp/i/9185/262/resize/d9185-262-f336b33a772b3cf6d97a-18.jpg&s3=9185-262-3b888072714123dfaf4cdefc18143540-746×222.jpg]
[Image 15: https://prtimes.jp/i/9185/262/resize/d9185-262-92c7fba5ca42e4d079bd-12.jpg&s3=9185-262-33940f87145fe0b1e2b815c1d656dc51-823×1646.jpg] “Himitsu no Ipri,” where you can collect character cards and enjoy a live experience linked to the anime, and “Ipuri Reverse,” where you can create your own “my character” with the same worldview as the anime and enjoy interacting in style. By developing two amusement games that meet different needs and sharing the same worldview, the world of “I-Puri” will further expand.
Please look forward to the future development of “Himitsu no Iipuri”! ★April debut with real makeup! Related toys such as the authentic cosmetic toy “Himitsu no Ipri Breath (2 types) Himari model/Mitsuki model” are now available! (Sold by: Takara Tomy Co., Ltd.)
[Image 16: https://prtimes.jp/i/9185/262/resize/d9185-262-edd674ae7b01478c2807-13.jpg&s3=9185-262-b13a379cd46debb8247c888540d38520-3000×1736.jpg] As a toy related to “Himitsu no Iipuri”, we will be releasing full-fledged cosmetic toys that use items used by the main characters “Himari” and “Mitsuki” in the play as motifs, allowing you to become the main characters. This Japanese-made cosmetic comes in three types: lip balm, nail polish, and lipstick, and can be easily washed off with hot water.
At the same time, these items are linked to amusement games and function as save items and items that give you an advantage in the game. This is a product that allows you to enjoy the world of “I-Puri” by wearing the same items as the main character of the anime or game. Release date: Saturday, March 30, 2024
Target age: 6 years old and up
Available at: Toy specialty stores nationwide, toy departments of department stores and mass retailers, online shops, Takara Tomy official shopping site “Takara Tomy Mall” (takaratomymall.jp/) Copyright: (C) T-ARTS / syn Sophia / TV Tokyo / AP Production Committee (C) TOMY Toy HP: www.takaratomy.co.jp/products/himitsunoaipri/
[Image 17: https://prtimes.jp/i/9185/262/resize/d9185-262-741c575306367adde029-13.jpg&s3=9185-262-055d46673fe63ae1dafa1198f84378e5-960×720.jpg] ■Product name: “Secret Eye Pre-Breath (2 types) Himari Model/Mitsuki Model” ■Suggested retail price: 2,970 yen each (tax included)
This is the matching “I-Pri Breath” with the main characters Himari and Mitsuki. Inside the compact is a Japanese cosmetic lip balm that contains moisturizing ingredients and can be easily removed with hot water or soap. This product can be used as a save item in two types of game cabinets, and in the game “Himitsu no Ipuri”, it makes it easier for Buzzrium changes to occur. Comes with a specially designed Ipri card that allows you to play the two amusement games “Himitsu no Ipri” and “Ipres Reverse”.
[Image 18: https://prtimes.jp/i/9185/262/resize/d9185-262-e2d8e0a6dad458c5fc61-15.jpg&s3=9185-262-ae1aee1c2a530fe4685727749b6f3ddb-960×720.jpg] ■Product name: “Himitsu no Iprilip (2 types) Himari model/Mitsuki model” ■Suggested retail price: 1,980 yen each (tax included)
This lipstick is used by the main characters Himari and Mitsuki as a transformation item. The Himari model’s color is coral pink with a slight sweet flower scent, while the Mitsuki model’s color is baby pink and has a mature Earl Gray scent. This Japanese-made cosmetic has a slight tint on the lips, contains moisturizing ingredients, and can be easily removed with hot water or soap. If you use the 2D code on the charm in “Ip Reverse”, you will receive “My Character Parts”. ■Product name: “Secret eyelid nails (2 types) Himari model/Mitsuki model” ■Suggested retail price: 2,640 yen each (tax included)
The main characters Himari and Mitsuki use nail nails as a
transformation item, and they are Japanese cosmetics that can be easily removed with hot water. The Himari model’s nail color is milky pink, and the Mitsuki model’s nail color is sky blue. The ribbon motif on the cap can be removed and used as a ring, and if you use the 2D code on the charm with “Ipriverse,” you can receive “My Character Parts.”
[Image 19: https://prtimes.jp/i/9185/262/resize/d9185-262-7eaa2da964377943a46f-16.jpg&s3=9185-262-011f73735a4d207a88784ac97cae2973-960×720.jpg] ■Product name: “Himitsu no Ipri DX debut set (2 types) Himari model/Mitsuki model”
■Suggested retail price: 4,950 yen each (tax included)
This set includes a file bag, 4 original designed mill fee cards, and 3 iPri cards that are perfect for your Ipuri debut.
*The image is under development. There may be some differences from the actual product/image.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000262.000009185.html