Yanmar Marche and NTT Com create J-Credit using “methodology for extending mid-drying period in wet rice cultivation,” and NTT Com begins sales.
*View in browser* *Yanmar Holdings Co., Ltd.*
Press release: January 29, 2024
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Yanmar Marche and NTT Com create J-Credit using “methodology for extending mid-drying period in wet rice cultivation,” and NTT Com begins sales.
*Starts full-scale efforts to acquire new revenue sources for producers* Yanmar Marche Co., Ltd. (hereinafter referred to as Yanmar Marche) and NTT Communications Corporation (hereinafter referred to as NTT Com) are NTT
Com has become the first project to receive J-Credit certification*2 using the “Methodology for extending the mid-drying period in wet rice cultivation”*2, and we are making full-scale efforts to acquire new sources of revenue for producers. Start on.
The two companies will work with some of the producers (hereinafter referred to as
We have been working to create J-credits by extending the mid-drying period for rice cultivation in the fields of our partner producers, which reduces greenhouse gas emissions. This time, N.T.T.
Com received J-Credit certification at the “58th J-Credit System Certification Committee” held on January 26, 2024, and will begin selling J-Credit from today.
* 1. Background *
The Ministry of Agriculture, Forestry and Fisheries has set forth the “Green Food System Strategy” *3 in order to realize sustainable agriculture, and as part of this strategy, in March 2023, the Ministry of Agriculture, Forestry and Fisheries will formulate the “Methodology for extending the mid-drying period in rice cultivation.” doing. Yanmar Marche and NTT
Com aims to cultivate rice in accordance with this methodology, reduce greenhouse gas emissions, and create a new agricultural model by distributing the J-credits created.
NTT Com
By using IoT sensors and apps provided by Yanmar Marche to reduce the administrative burden on producers when applying for J-Credit, and by providing support for farming operations and branding of the harvested rice, Yanmar Marche will help producers expand their business. Contribute.
Mechanism diagram
* 2. Overview and results of past initiatives *
In 2023, we will extend the mid-drying period for the high-yielding, good-tasting rice “Niji no Kirameki” at the farms of five partner producers in Fukui and Shiga prefectures, creating J-credits and improving quality. We conducted a survey.
Regarding the sale of J-Credit, we are considering direct sales to companies engaged in carbon offset activities and sales on the Tokyo Stock Exchange, contributing to the realization of a decarbonized society by revitalizing the carbon credit market. .
– CO2 reduction: 44t-CO2 (equivalent to the amount of CO2 absorbed by approximately 5,000 cedar trees in one year)
– Harvested brown rice quality: 100% first grade rice
* [Voices from participating partner producers] *
* Lakes Farm Co., Ltd. (Shiga Prefecture) *
Lakes Farm Co., Ltd.
For those of us who deal with nature, consideration for the
environment is important when considering the sustainability of agriculture in the future, and we wanted to actively incorporate farming methods that contribute to reducing environmental impact, such as extending mid-drying. .
While there are various issues facing agriculture these days, I feel very encouraged to be able to work with Yanmar Marche on this project. We look forward to working with you as a partner to support the food and environment of tomorrow in Japan.
* Asahi Farm (Fukui Prefecture) *
Asahi Farm
Extended mid-drying is expected to be effective as a mechanism to reduce the methane gas emitted during rice cultivation and reduce the impact on the environment.
I think that in the future, farmers can be considered as an example of a sustainable business model by being able to obtain J-Credits by engaging in environmentally friendly activities.
* 3.Future developments*
Rice grown and harvested using the “methodology for extending the mid-drying period in wet rice cultivation” is scheduled to start being sold at d Shopping, operated by NTT Docomo, Inc., in April 2024. Additionally, in March 2024, we are planning to sell bento boxes using this rice for a limited time in collaboration with StoryCrew Co., Ltd., which provides food services for offices mainly in Tokyo. We will include a questionnaire with the bento boxes we sell and conduct a fact-finding survey regarding ethical consumption.
In the future, in addition to Fukui and Shiga prefectures, we will roll out the farming method using the “mid-drying period extension methodology for rice cultivation” to partner producers across the country, including Aomori, Niigata, and Shimane prefectures, to reduce greenhouse gas emissions. I will work on it.
*1: “Methodology for extending the mid-drying period in wet rice cultivation” is to extend the period of “mid-drying”, which drains the water from the paddy field and dries the field during the rice cultivation period, by more than 7 days than before, thereby reducing methane gas from the soil. This is a methodology to reduce emissions. *2: NTT Com’s “Methane gas reduction project by extending the drying period of rice fields” has been certified.
https://www.maff.go.jp/j/press/kanbo/b_kankyo/240126.html
*3: The “Green Food System Strategy” refers to the following page. https://www.maff.go.jp/j/kanbo/kankyo/seisaku/midori/#Midorisennryaku
* “MIHARAS” is a registered trademark of Nishim Electronics Industry Co., Ltd.
* Related Links*
Yanmar and NTT Com launch new initiatives to reduce methane gas in rice cultivation and create J-credits (August 2, 2023)
-Yanmar Group’s efforts to realize a decarbonized society-
The Yanmar Group aims to create a sustainable society by “realizing corporate activities with zero GHG emissions,” “realizing corporate activities that have no environmental impact based on circulating resources,” and “reducing negative GHG emissions and resource circulation for our customers.” “YANMAR” is based on the challenge of three challenges: “contributing to
We are promoting the GREEN CHALLENGE 2050. This initiative is called “YANMAR GREEN CHALLENGE
2050,” and through these efforts we will realize “A SUSTAINABLE FUTURE” as stated in our brand statement. For more information Please see https://www.yanmar.com/jp/about/ygc/.
-About NTT Com Group’s sustainability-
NTT
The Com Group has decided to take into consideration the increasingly serious climate change issue, domestic and international trends surrounding SDGs/ESG, the accompanying changes in the business environment, and trends in cutting-edge technology that will support future society.
Basic Sustainability Policy
” is being formulated. Based on this basic policy, “Your Value As a “Partner,” we aim to continuously “respond to society” and “realize a sustainable future,” while opening up infinite
possibilities for people and the world. For more information Visit https://www.ntt.com/about-us/csr.html.
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