Notion Japan starts providing recruitment branding service
“talentbook”. Increased application rate by 70% from people with the desired personality/job type in six months.
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Press release: January 31, 2024
Notion Japan starts providing recruitment branding service
“talentbook”. Increased application rate by 70% from people with the desired personality/job type in six months.
*～In order to convey “Notion as a workplace”, we will start
distributing video content in 2024～*
PR Table Co., Ltd. (Location: Chiyoda-ku, Tokyo, Co-Representative Director: Wataru Ohori/Ohori
Notion Labs has launched a recruitment branding service called “talentbook” that conveys the appeal of companies from the perspective of “workers.”
Inc. (Headquarters: San Francisco, USA, Co-founder and CEO: Ivan Zhao). Also, Notion Labs
At Notion Labs Japan LLC (hereinafter “Notion Japan”), a Japanese subsidiary of Inc.*
Approximately half a year after we started disseminating information on talentbook, we have seen a 70% increase in the application rate from people with the type of person and type of job we are looking for. *
* ■Introduction background: There was insufficient recognition and understanding of “Notion as a workplace” for the desired person and job type*
Notion Labs, Inc. is headquartered in San Francisco.
The product “Notion” provided by is a SaaS tool that manages all information in an all-in-one manner and can be flexibly customized by each user. The number of users worldwide exceeds 30 million, and in order to provide better services to everyone in Japan, we will establish a Japanese subsidiary, “Notion”, in June 2022.
Labs Japan LLC was established.
As we begin full-scale recruitment activities in Japan, awareness of “Notion” as a product is increasing in Japan, and *Notion
There was a lack of information* about Notion as a place to work, such as Japan’s mission, working environment, and colleagues.
In addition, we also provide sales and technical support that Notion Japan would like to hire*
There was also an issue* in that the product itself was not well known among the people and types of people we were looking for, and we were not reaching them appropriately.
While focusing on recruitment branding to form a population of people with the type of personality and type of job that we are looking for, we also aim to further increase the aspiration level of the candidates being screened.*
We introduced talentbook* because we want to create, disseminate, and utilize content that shows people’s faces and conveys their feelings. * ▶︎ * * Please check the introductory interview for details *
* ■ Content dissemination, utilization, and results on talentbook * * ▶︎* * Notion Labs, Inc.’s talentbook page*
In the approximately six months since its introduction, we have published *at least one article* each about a front-line employee or leader in the type of job we want to hire*, for a total of seven* pieces of content.
Among them, why do employees choose Notion?
We aim to create content that allows candidates to have an image of Notion as a place to work by touching on why they joined Japan, their background, what they value in their work, and the nature of their work. We provide support from planning to production and
dissemination.
* [How to use content] *
1) When sending a scout, attach a content link for the relevant job to encourage people to apply by giving them an idea of working at Notion Japan.
2) Send content links to candidates before the interview and use them as content to deepen their understanding of the company and position in advance.
3) Promote referral recruitment by disseminating articles written by employees and encouraging former colleagues, friends and acquaintances of employees to rebuild their lives.
* 【Achievement】*
*1) The number of applicants in one year has increased approximately 1.4 times compared to last year*
In addition to improving awareness of the product itself, the number of applicants in 2023 was approximately 1.4 times higher than in 2022 due to strengthened recruitment branding.
* 2) 70% increase in application rate based on desired person profile and job type*
By proactively disseminating information about Notion’s active personnel and Notion as a place to work, we were able to reach our hiring target, which led to an increase in the applicant rate. * ■Expected comments on talentbook*
Notion Japan Human Resources Department Senior Recruiter Keisuke Okui I myself have been working in recruitment for about 13 years, but after one year of recruiting experience at Notion Japan,*
I once again realized that “hiring just one person can have such a strong impact on a company’s business and organization.”*
For example, I see people who have been with the company for less than three months quickly bring new ideas and perspectives to the team, making an impact on the business and the organization.
That is why it is important to be able to convey the necessary information to candidates before joining the company, so that they can succeed after joining the company.*
I would like to create and disseminate content while utilizing talentbook. * Notion in 2024
We are also planning to work with talentbook to create a video that conveys the culture, charm and atmosphere of Japan’s employees.
We would like to continue to engage in careful dialogue with candidates as much as possible and continue our recruitment activities in a way that satisfies both parties.
* [Notion Labs, Inc. Company Profile] *
Company name: Notion Labs, Inc.
Location: California, USA
Representative: CEO. Ivan Zhao
Founded: 2016
Capital: 340 million dollars
Company website: https://www.notion.so/ja-jp
Values: 1. We are mission owners 2. We are pacesetters 3. We are truth seekers 4.
we are considerate and candid
* Recruitment branding service “talentbook” that conveys the appeal of companies from “workers” *
“Talentbook” is a recruitment branding support service that conveys the appeal of a company to “workers.” We plan recruitment strategies to bridge the gap between a company’s attractiveness and the image of job seekers, and accumulate reach, length of stay, and action data through content planning, creation, and delivery. We provide one-stop digital PR measures optimized for companies while implementing the PDCA cycle.
https://www.talent-book.jp
*About PR Table*
Founded in 2014 by brothers from the PR industry. Through
“talentbook”, a PR platform that solves information dissemination issues in corporate recruitment, we have supported over 1,200 large and growing companies in their information dissemination and recruitment public relations. Completed funding of over 1.7 billion yen from domestic venture capital. Our vision is to increase the opportunities for smiles through technology and the power of people, and to create a world where workers’ smiles are linked together.
*PR Table Co., Ltd.*
Address: THE MOCK-UP Kojimachi 312, 4-8-1 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Business content: Planning, development, and operation of “talentbook” Representative: Wataru Ohori / Kai Ohori
Company website: https://prtable.com/
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