[Bakan Co., Ltd.] A new experience that turns waiting time into value! Waiting privilege function “Fun to Wait”, Vancouver Ramen, Canada
First PoC started on DANBO
*View in browser* *Bakan Co., Ltd.*
Press release: February 1, 2024
**
A new experience that turns waiting time into value! Waiting privilege function “Fun to Wait”, first PoC started at Ramen DANBO, Vancouver, Canada
*
Bakan Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Goshin Kono, hereinafter referred to as “Bakan”), a startup that uses AI x IoT to “eliminate waiting”, has a “Fun” function that scores and rewards waiting time.
Ramen DANBO is conducting a proof of concept (PoC) of “Fun to Wait” in Vancouver, Canada.
Starting February 1st at Kitsilano. We aim to improve customer satisfaction by turning waiting time at ramen restaurants into a bonus. This time, Fun to
This will be Wait’s first demonstration experiment. *
* ■ Overview of demonstration experiment *
This demonstration experiment is scheduled to run for three months starting February 1st. Ramen DANBO
The online numbered ticket system, which has already been introduced at Kitsilano, and the waiting time scoring and benefit function “Fun to
Wait” will be linked. Customers can use the online numbered ticket issued by the online numbered ticket system to enjoy Fun to
Access Wait. After that, when you enter the store, by scanning the QR code* held by the store clerk, you can earn points for your waiting time. As a bonus, you will receive stamps on your stamp card that can be used at the same store depending on your waiting time.
*QR code is a registered trademark of Denso Wave Co., Ltd.
◾Purpose of demonstration experiment
“Fun to
Wait’ aims to turn waiting time into value rather than just a waste of time. By granting benefits to users according to their waiting time, we can provide new value to users during their waiting time, which can be expected to increase customer satisfaction and increase their desire to visit the store again.
This time, stamps will be added to the stamp card depending on the waiting time. By using the stamps they have collected, users can receive benefits such as a free bowl of ramen. Users can receive preferential treatment based on their waiting time when they return to the store, and stores can expect to see an increase in repeat customers.
Through this demonstration experiment, we will verify the possibility of a new way to utilize waiting time, which has traditionally been a negative element for both stores and customers. “Fun to
By introducing “Wait,” we aim to transform waiting time into time that is beneficial for both customers and stores, creating a new customer experience.
■About the waiting time scoring and benefits function “Fun to Wait” VACAN is a congestion control platform that provides various congestion-related functions such as visualization, management, and distribution of congestion status (VACAN).
https://corp.vacan.com/service). “Fun to
Wait” will also be one of the features available on this VACAN platform.
This function is a waiting time scoring and reward function that aims to improve the value of the customer experience by turning waiting into entertainment. Users “check in” by scanning a QR code posted on a wall or sign inside a store or facility with their smartphone while waiting in line. Then, when it’s your turn to check out, use another QR code posted at the entrance. In this way, the system will accurately measure the time you have waited and award points accordingly.
* Click here to apply for a trial: contact@vacancorp.com
* [Benefits to customers] *
The points you earn can be redeemed for rewards such as free drinks, discount codes for future use, and special products and services. In other words, waiting time is not just “waiting” time, but “gaining” time.
* [Benefits for facility owners*]*
* ・Improve customer satisfaction and average spend per customer:* By designing benefits that can be exchanged with points, you can expect to attract more visitors and improve repeat rates. For example, it is possible to combine stamp cards with other measures such as exchanging stamps or exchanging discount coupons.
* ・Accurate understanding and prediction of waiting time: *
You can obtain detailed data on customer waiting times that can be used to understand store waiting times and predict crowds.
* ・Evening congestion/promoting circulation:*
Promote the flow of customers into stores by offering store-only benefits, encouraging customers to visit stores like stamp rallies, and increasing point efficiency in less crowded stores.
* ・Marketing utilization: *
Targeted advertisements and content can be distributed by utilizing data obtained through this function, such as “who waited in line, when, at which store, and for how long.”
*Includes functions scheduled for future development.
■About Ramen DANBO Kitsilano
Store name: Ramen DANBO Kitsilano
HP: https://ramendanbo.com/locations/
Address: 1833 West 4th Ave, Vancouver BC V6J
Business hours: 11:00-23:00 / Open all year round
■About Bakan Co., Ltd.
Representative Director: Goshin Kono
Established: June 2016
HP: https://corp.vacan.com
Head office location: Hanzomon PREX South, 2-5-1 Kojimachi,
Chiyoda-ku, Tokyo 102-0083
Bakan is J-Startup, a public-private support program selected by the Ministry of Economy, Trade and Industry.
2019 selected company. Utilizing IoT and AI, we detect the
availability of all kinds of places, including restaurant areas, cafes, restrooms, tourist spots, evacuation centers, and polling places, and deliver the information to digital signage and
smartphones. In addition to visualizing availability, we also suppress and manage congestion, and provide a wide range of DX services that eliminate unnecessary waiting based on availability/congestion information.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000322.000018933.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=18933&release_id=322
Unsubscribe HTML email