[Bakan Co., Ltd.] Kurashiki City Digital Tourist Passport Business Started!
*View in browser* *Bakan Co., Ltd.*
Press release: February 1, 2024
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Kurashiki City Digital Tourism Passport Business Started!
*~Contributing to the expansion of the tourist exchange population with digital content that conveys the unique charm of Kurashiki~* *
Bakan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Goshin Kono, hereinafter referred to as “Bakan”), a startup that provides services that eliminate unnecessary “waiting” by utilizing AI and IoT (*1), is located in Okayama Prefecture. We would like to inform you that we have started the “Kurashiki Digital Tourist Passport Project” in collaboration with Kurashiki City and Tobu Top Tours Co., Ltd. (Headquarters: Sumida-ku, Tokyo, President and CEO: Koji Momokida). This project utilizes grants from the Digital Garden City Nation Initiative to aggregate and develop content that conveys the unique charms of Kurashiki through the introduction of a tourism app. *
(*1) IoT (Internet of Things)
Things): A technology that connects all things to the Internet (or network), and is translated into Japanese as the Internet of Things. * ■Background of business start *
Kurashiki City is the first city in the country to have three Japan Heritage Sites (*2) certified, including the scenic beauty district with its white walls and beautiful scenery, lined with art museums, cafes, and shops, Kojima, which is popular for Jeans Street, It is a region full of charm, with the entire city working to promote tourism, including Mt. Washu, which offers a spectacular view of the Seto Inland Sea, and the port town of Shimotsui. By disseminating information on these attractive tourism contents and local resources, we hope to create fans of the area, encourage tours to each area, and further expand the number of tourist exchanges and stay-type tourism. The tourist passport business has started.
(*2) Japan Heritage: A story that tells the story of Japanese culture and tradition through the historical charm and characteristics of the region, certified by the Agency for Cultural Affairs.
* ■Business overview *
The purpose of this business is to provide all the information and services suitable for each timing, “before, during, and after a trip” by consolidating them into the LINE app, thereby attracting new tourists and excursions. The aim is to promote, encourage consumption, increase length of stay, and attract repeat customers.
To this end, we aim to promote tourism through the dissemination of useful information for all situations before and after a trip, such as visualizing parking lots in central Kurashiki City (Bikan Historical Quarter) and congestion at tourist spots, and providing model courses, digital maps, and coupon information. We will promote business that improves customer satisfaction, attracts more customers, and stimulates consumption through EC.
* ■What can be achieved with the Kurashiki City Digital Tourism Passport Project *
In the future, we will continue to work with local residents to discover the charms of the region and refine them as new tourism content, work on regional revitalization through public-private collaboration, and promote activities that revitalize Japan from the region. .
* ■About Bakan Co., Ltd. *
Company name: Bakan Co., Ltd.
Representative: Goshin Kono
Address: 2-5-1 Kojimachi, Chiyoda-ku, Tokyo WeWork Hanzomon PREX South Established: June 2016
URL: https://corp.vacan.com/
Bakan is J-Startup, a public-private support program selected by the Ministry of Economy, Trade and Industry.
2019 selected company. Utilizing IoT and AI, we detect the
availability of all kinds of places, including restaurant areas, cafes, restrooms, tourist spots, evacuation centers, and voting stations, and deliver the information to digital signage and smartphones. In addition to visualizing availability, we also suppress and manage congestion, and provide a wide range of DX services that eliminate unnecessary waiting based on availability/congestion information.
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