[Sensor Tower] [Report] Global mobile app (non-game) market outlook in 2024
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Press release: February 5, 2024
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[Report] Global mobile app (non-game) market outlook in 2024 *You can download the full report for free*
In 2023, global mobile app (non-gaming) revenue is expected to grow steadily to reach $53.1 billion, and in 2024, revenue is expected to reach $61.2 billion. Annual IAP (in-app purchases) revenue for 80 apps exceeded $100 million, an increase of 23% year over year. This report introduces global mobile app (non-game) downloads, revenue trends, downloads by category, and revenue changes, as well as detailed analysis of popular categories such as entertainment, AI, and shopping apps. going.
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Global mobile app (non-gaming) revenue continues to grow
In 2023, the number of global mobile app (non-game) downloads is basically the same as in 2022, but IAP revenue has a strong growth trend, reaching $53.1 billion, a 15.2% year-on-year growth. IAP revenue growth is expected to exceed 15% in 2024, approaching $61.2 billion.
80 apps will have over $100 million in revenue in 2023, a 23% increase year-over-year
In 2023, 80 mobile apps (non-games) will reach $100 million in revenue, a 23% increase compared to 2022. “Snapchat” “Spotify” “CapCut” “PictureThis”
IAP revenues such as GoodNovel increased significantly, exceeding $100 million for the first time.
“Reel Short” short drama creates new wave overseas
Global entertainment app IAP revenue in 2023 tripled from 2019 to over $14.3 billion. Revenue in 2024 is expected to approach $17 billion.
Video continues to dominate all entertainment categories, with multiple publishers releasing short drama apps one after another in 2023. 『Fated
As short dramas such as “To My Forbidden Alpha” were distributed online, COL The revenue and number of downloads for Group’s “ReelShort” rapidly increased, with worldwide revenue exceeding $51 million, sparking a new wave of short dramas expanding overseas.
AI apps show explosive growth
In 2023, AI apps will grow explosively, with the number of active AI apps increasing by 160% to over 2,000. At the same time, annual AI app downloads and revenue increased by 60% and 70%, respectively, to $2.1 billion and $1.7 billion.
“Temu” and “SHEIN” surpassed the number of downloads on “Amazon Shopping” for the first time
With the success of Temu, which has expanded overseas, and the stable growth of SHEIN, the number of downloads for all categories of shopping apps has once again reached a new high, exceeding 6 billion. Among them, the number of downloads of “Temu” in 2023 will increase 23 times to more than 320 million, and for the first time “Amazon It has become the most downloaded and fastest growing shopping app in the world. Download the full report for free
Further information can be found on our website:
https://sensortower.com/ja/blog/state-of-mobile-app-market-outlook-2024-report-JP
[Free download of full report]
https://sensortower.com/ja/mobile-app-market-outlook-2024-report-japan?utm_source=PRTimes Introduction to Sensor Tower
Sensor
Founded in San Francisco in 2013, Tower is a data and analytics company trusted by global digital companies such as Twitter, Unity, Tencent, and HBO.
Sensor Tower was awarded Best Analytics/Best Analytics at Pocket Gamer Mobile Games Awards 2022.
Received the Data Tool Award.
Our Japan office will be relocated to Nippori, Tokyo from the summer of 2023, strengthening our business in Japan, and the number of partner companies is rapidly increasing. We are increasing the number of our staff and will continue to strengthen our customer support. Sensor Tower Japan Office Representative
Shogo Yachi
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