UNCHAIN Co., Ltd. jointly develops “THE DREAM”, a lottery purchase service for experiential products, with ASOBI SYSTEM “KAWAII LAB.”
*View in browser* *UNCHAIN Co., Ltd.*
Press release: February 5, 2024
UNCHAIN Co., Ltd. jointly develops “THE DREAM”, a lottery purchase service for experiential products, with ASOBI SYSTEM “KAWAII LAB.” *The first collaboration is with 2023 Record Awards Best New Artist Award FRUITS ZIPPER*
UNCHAIN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Win Lei) is a director’s studio that accelerates business development and growth with 3.0 technology and ideas, and is a cultural production company that creates new “Asobi” in the world. , a lottery purchase service for experiential products “THE
We would like to inform you that we have decided to develop “DREAM” and launch the service with the aim of supporting a better
entertainment life.
*What is “THE DREAM”, a lottery purchase service for experiential products* “Because you purchase by lottery, you get a chance to enjoy dream-like experiences and content!” This is a new entertainment experience online purchase platform.
As the first artist, KAWAII is a project run by Asobi System that disseminates Japanese idol culture to the world.
LAB.” won the Best Newcomer Award at last year’s Record Awards, and in May 2024, “FRUITS
ZIPPER” is now available. We will be selling experiential products to commemorate Yui Sakurai’s birthday festival to be held at Sportify O-EAST on February 21st.
Various artists belonging to Asobi System will continue to appear and provide unprecedented entertainment to everyone.
THE DREAM official website: https://fruitszipper.the-gotcha.com/ THE DREAM Official X: https://x.com/THEDREAM_info
* FRUITS ZIPPER *
FRUITS ZIPPER
A new idol group created by Asobi System’s new project “KAWAII LAB.” to disseminate idol culture to the world.
After working as an idol as the former leader of Musubiism, the group’s producer became a member of “KAWAII”
Misa Kimura is the general producer of “LAB.” and is active as a model and talent. The group name has the meaning of “bearing fruit” The name FRUITS ZIPPER is a combination of FRUIT and ZIP, which means “to give energy.”
Based on the concept of “From Harajuku to the world,” we will be disseminating “NEW KAWAII” from “Harajuku,” a place of diverse culture and a fashion town where individuality gathers.
Official website: https://asobisystem.com/talent/fruitszipper/
What is KAWAII LAB.
A project by Asobi System, a cultural production company with artists who lead Japanese pop culture, to disseminate the idol culture that has continued to grow in Japan to the world. Based on the concept of “From Harajuku to the world,” we aim to discover, nurture, and produce idols who can play an active role in the world.
KAWAII LAB. Official X: https://twitter.com/kawaii__lab
KAWAII LAB. Official FAN CLUB: https://kawaiilab.asobisystem.com/ * ・Asobi System Co., Ltd.*
“Creating a culture rather than creating a boom. More of the “Asobi” that should be disseminated in this era. ”
A cultural production company with artists who are leading Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, and Sebastian Masuda. Based in Harajuku, we operate domestically and internationally with management of artists, models, actors, and creators, planning and production of various events such as music festivals and fashion events, media management, store business, regional revitalization business, inbound and outbound business, etc. .
Address: 3-21-8 Jingumae, Shibuya-ku, Tokyo ASOBIFACTORY
Representative: Representative Director Yusuke Nakagawa
Established: June 2007
Business content: Talent management business, solution business, creative business, event business, media business, brand/store business, regional revitalization business, inbound/outbound business URL: https://asobisystem.com/
* “Gotcha!” is an OEM package originally developed by UNCHAIN that uses an online lottery system to make the purchasing experience more entertaining *
This is an OEM package specializing in entertainment commerce that combines a web lottery function for winning online lottery tickets with an EC platform for selling goods and digital content. We also support the sale of NFTs and payments using crypto assets.
Based on our experience and knowledge cultivated over many years in the game industry, we provide functions necessary for system construction and support for product planning and design in one package. In addition, it is possible to implement a custom design for the front page and results display screen, making it possible to provide a highly entertaining purchasing experience that was not possible with conventional online lottery systems.
* Gotcha! introduction/use scene*
・Preliminary lottery for items that are sure to sell out
・Priority seat sales for live events, etc.
・As a measure to promote the release of titles such as games and movies ・As a service for influencer fans
We are currently receiving a large number of inquiries regarding our services, and packages will be installed and provided on a first-come, first-served basis. If you are a company representative who is interested in implementing Gotcha!, please contact us through our website.
UNCHAIN Co., Ltd. official website
https://ooo-unchain-ooo.xyz
* UNCHAIN Co., Ltd. Company Profile *
Company name: UNCHAIN Co., Ltd.
Representative Director: Win Lei
Address: 3rd floor, Unosawa Tokyu Building, 1-19-15 Ebisu, Shibuya-ku, Tokyo 150-0013
Establishment date: October 4, 2022
*Currently increasing recruitment due to business expansion* At UNCHAIN Co., Ltd., we are looking for people who are willing to challenge new common sense in the areas of business growth, marketing, and Web3, with the mission of “Exceeding possibilities and rewriting common sense.”
You can see the application requirements for each position on Wantedly. If you are interested, please take a look at our recruitment information.
Recruitment page
https://www.wantedly.com/companies/company_1340219
Contact for press inquiries regarding this release
UNCHAIN Co., Ltd. Public Relations Tsuruoka
e-mail: pr@ooo-unchain-ooo.xyz
*About details about this release*
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