Nippon Ichi Co., Ltd.
“Japan’s most pleasant advertisement!” Media specializing in hot spring facilities “Mappa!” will start service on February 6, 2024 (Flo)! Sampling and real experiences available at over 150 partner stores!?
We have started offering “Mappa!”, a real matching advertising service for hot baths, accommodation facilities and companies. In addition, “FUROmanma”, a collaboration between the official Instagram account and influencers, is also open!
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Nippon Ichi Co., Ltd. (Headquarters: Higashiazabu, Minato-ku, Tokyo) is an advertising agency that provides unique creative and real-life experiences. We provide one-stop services to help our customers realize their dreams, not only in the digital domain such as Metaverse and NFT, but also in the creative domain such as video production and SNS marketing, and the physical domain such as agency sales and human resource development.
[Image 1: https://prtimes.jp/i/118810/21/resize/d118810-21-35ebfee041efbea770c2-2.jpg&s3=118810-21-db326f5957d1288c6dbae35dc1e36539-1479×832.jpg] First of all, what is “Mappa!”?
This is a service that uses media specialized for hot spring facilities and offers real-life experiences and advertisements to customers.
[Image 2: https://prtimes.jp/i/118810/21/resize/d118810-21-6c31142633dd200d4215-1.jpg&s3=118810-21-5590a551bea43add9a2b75491c91b6f3-2067×1163.jpg] Background to the launch of media services specialized in bathing facilities ◆Issues in the advertising industry
The advertising industry has always changed with the times and continues to face challenges.
Traditional advertising media are less effective and make it difficult for advertisers to reach their target audience.
In addition to this, the process for advertisers to find suitable advertising platforms and deploy their ads is complex and difficult. -There are many sampling ads where the accuracy of advertising effectiveness is not known-
Do people actually try out the products they get through sampling, which leads to them purchasing the products?
What is actually difficult to understand is the current state of sampling advertising in Japan and around the world.
Advertisers are often unable to accurately measure the effectiveness of their advertising, resulting in wasted advertising costs. -Does it really match the consumer? There are many cases where we don’t understand.
In most cases, advertisements and samplings that companies think do not actually match consumers, such as when customers receive samples and end up leaving them in their bags without using them immediately. This means that consumers accept unnecessary advertisements, and there are cases where it is a waste of costs for advertisers as well. You can actually try it out and get a feel for it. By creating such an environment and creating many places that not only advertise but also increase the number of consumers, we came up with a new type of advertising that matches media facilities that have never existed before.
◆Based on the above background, we created a media specializing in hot spring facilities [Mappa! ] has been launched.
Mappa! is a new platform that revolutionizes the advertising industry and enables effective advertising operations.
Mappa! differs from other advertising platforms in the following ways: -Highly accurate advertising effectiveness measurement-
Mappa! We use tools to accurately measure advertising effectiveness and analyze various consumer and user data, provide effective information to companies, and select media that allow advertisers to advertise in the best way to expand their sales channels. Establish. -Elimination of hype-
Mappa! eliminates the hype and provides a reliable advertising platform. Advertisers can run honest ads and build trusting relationships with consumers. -Matching with consumers-
Mappa! provides advertisements that match consumers’ tastes and interests, reducing wasteful ad acceptance.
This enables advertisers to achieve effective targeting and improve cost efficiency.
Media specializing in hot bath facilities [Mappa! ] Service overview “Mappa!” deploys advertising media based on the length of stay at hot spring facilities and within the facilities, and matches hot bath facilities with companies so that customers can view advertisements and experience the products in a relaxed state. .
We will develop our services as a medium (place) where you can maximize the effectiveness of your company’s messages and products because of the relaxed environment in which you can view them. ◆Establishment of unique PR media SNS
We will carry out product PR using media specialized for unique hot bath facilities.
– Mapper! –
Providing off-site entertainment “Furotame”. Established a SNS focused on PR for companies.
I can’t help but want to go to the office. A little extra
entertainment on the off-site. This is an official website that promotes various hot spring facilities and companies under the theme of .
Mappa! Instagram account: https://www.instagram.com/mappa_ad/
[Image 3: https://prtimes.jp/i/118810/21/resize/d118810-21-6c31142633dd200d4215-1.jpg&s3=118810-21-5590a551bea43add9a2b75491c91b6f3-2067×1163.jpg] -Flomanma-
“Time as it is”
Off floor + real manma = “furo manma”
Off time = Off time. Let your mind and body be as they are.
Express yourself as you are.
Furo Manma Instagram account: https://www.instagram.com/furo_manma/
[Image 4: https://prtimes.jp/i/118810/21/resize/d118810-21-c9442011be25a75b50ce-1.jpg&s3=118810-21-6a57adaa7aeea0a6861199b37754570a-2067×1163.jpg] ◆What we can offer to companies
We provide an SNS medium that increases awareness of products and brands and allows you to approach various targets with your products in the form of a summary site. In addition to promoting products and companies, we aim to increase customer satisfaction and expand sales channels by providing information on places where products can be used so that customers can actually try them out.
In addition, we will provide new marketing support by providing NFT services using SNS operation, advertising operation, video production, data analysis, branding, and WEB 3 areas.
Related press releases
https://prtimes.jp/main/html/rd/p/000000002.000118810.html
Mappa! Inquiries regarding
◆Looking for supporting companies
Mappa! We are looking for companies that would like to increase awareness of their products among bathing facility users, as well as facilities that would like to work with bathing facilities to invigorate the bathing industry.
◆Recruiting hot bath facilities
Mappa! We are looking for facilities who would like to work with hot bath facilities to invigorate the hot bath industry together. ◆Recruiting Influencers
Mappa! We are looking for influencers who love Offro.
Mainly mappa! We are cooperating with you as a model on the SNS media operated by.
Please feel free to contact us using the form below.
▼Mapper! inquiry
Email address: mappa.ad@nihon-ichi.co.jp
Contact form: https://forms.gle/x9jSZN5rZ2Wr2xZr5
Company Profile
Company: Nippon Ichi Co., Ltd.
Address: GROWTH BY IOQ W-15, 1-9-11 Higashiazabu, Minato-ku, Tokyo Representative: Taisei Takahashi
Year of establishment: November 2022
Official website: https://nihon-ichi.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000021.000118810.html