[URAKATA Co., Ltd.] ONE Co., Ltd., which develops apparel brands such as URAKATA Co., Ltd., SUBLATIONS, and h’eres.
Started business partnership with FIVE to build a support system for influencer back office areas
*View in browser* *URAKATA Co., Ltd.*
Press release: February 7, 2024
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ONE Co., Ltd., which develops apparel brands such as URAKATA Co., Ltd., SUBLATIONS, h’eres, etc.
Started business partnership with FIVE to build a support system for influencer back office areas
From left: URAKATA Co., Ltd. Representative Director Kazunori Fujisawa, ONE FIVE Co., Ltd. Representative Director Taisei Kanayama, ONE FIVE Co., Ltd. Director Natsuki Honuchi
* URAKATA Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, Representative Director: Fujisawa
ONE FIVE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kanayama) is a company that develops apparel brands such as SUBLATIONS and h’eres.
We would like to inform you that we will begin a business partnership with (Taisei) to build a back office support system for influencers. * ・URAKATA Co., Ltd.: https://urakata-inc.jp/
・ONE FIVE Co., Ltd.: https://onefive.tokyo/
└ SUBLATIONS：： https://sublations.jp/
└ h’eres: https://heres.jp/
*Representative biography and comments*
* -Biography-*
* Fujisawa Kazunori*
*Representative Director of URAKATA Co., Ltd.*
Born in October 1988 in Tokyo. After starting a contract
development/web production company for AR (augmented reality) applications during his university days, he became interested in living in the role of a manager. After that, the business of the first corporation was transferred, and I jumped into a venture business that had been in business for three years.I expanded from 30 people to 100 people, and after the coronavirus pandemic, I was responsible for the human resources, corporate planning, and marketing departments. Experience it while doing it. As a side job, I personally run two restaurants in Tokyo, while also assisting with back office and fundraising at a corporation run by creator-type founders. Based on his experience in multiple startups and growth, he founded URAKATA Co., Ltd. in August 2022 to support business owners in their early stages of business.
* -comment-*
Mr. Kanayama is a person who can be respected as a business owner, having launched his own brand while working as an influencer, and has developed multiple businesses as a corporation. ONE led by him Not only will I be responsible for the behind-the-scenes work at FIVE, but I will also be working with ONE
We are pleased to be able to work together to create a system that supports the back office areas of the many influencers who are also FIVE’s stake holders. Influencers, regardless of their age, have social influence even if they are young, and it is not uncommon for them to do business with large clients. We will take on the challenge of building it up.
* -Biography-*
* Kanayama Taisei*
* Representative Director of ONE FIVE Co., Ltd.*
Born in Ishikawa Prefecture in 1994. After gaining experience as a manager at a major select shop, sales promotion, and digital marketing, he became independent. Directs the apparel brand
“SUBLATIONS” and the jewelry brand “h’eres.” He has a total of 430,000 followers on SNS and has a strong social influence.
Instagram: https://www.instagram.com/kanayamataisei/
* -comment-*
Personally, I feel that I would have been at risk in areas such as accounting if I hadn’t had the good fortune to meet up until now, when I am running a company. This time, the business alliance with URAKATA is ONE
For FIVE, as we grow our business in collaboration with influencers such as -ENRU-, we are happy to take on the challenge of creating an environment where everyone involved can feel safe. Specific measures will be announced in due course, but we would be grateful if you could support us as we get to the starting line.
*About URAKATA Co., Ltd.*
URAKATA Co., Ltd.’s mission is to “accommodate the loneliness of business owners,” and we are committed to business growth together with business owners, mainly focusing on “management consulting” and “DX transformation of accounting, accounting, labor, and general affairs.”
[URAKATA’s business area]
“Money” and “people” cannot be avoided as areas that managers should be responsible for. Furthermore, it is not possible to discuss everything with employees in this area. Gathering information about systems, subsidies, etc. that you would have done if you had known about them can sometimes become a bottleneck.
* [How to assemble URAKATA] *
With the mission of “accommodating the loneliness of business owners,” URAKATA, which accompanies business owners at various stages of their lives, changes their style to suit the situation of the business owner. What we continue to value is not a subcontractor, but a front-to-back relationship where we work together to realize the world we aspire to.
*Creating an environment where everyone can focus on what they need to do* SaaS: Services that are expected to promote future development, such as Money Forward, Bakraku, SmartHR, and Hubspot, which have raised large amounts of funds both domestically and internationally. Professional profession: tax accountant, social labor consultant, lawyer, judicial scrivener, patent attorney
*How to utilize SaaS*
Any business owner would want to entrust back-office tasks such as accounting, human resources, and general affairs to someone they can trust.
On the other hand, it takes time and cost to recruit, train, and strengthen engagement with trustworthy human resources (reducing the risk of resignation). Therefore, in startup companies with fewer than 10 employees, managers often take on the responsibility themselves, despite their busy schedules.
In addition, if these areas are not kept up to date, they can easily become a hotbed of employee anxiety and dissatisfaction, leading to risks that can threaten the survival of the business.
Hiring experienced people is positive in terms of skills, but it tends to lead to fixed methods and there are only a few people who can take on the task of improving.
URAKATA builds environments from the perspective of management rather than subcontracting work, so we are proactive in creating systems based on the premise of improving business efficiency, mainly through the use of SaaS, and we are also proactive in communicating with internal members. It can also serve as a buffer for dissatisfaction and anxiety.
In support of implementing Money Forward Cloud provided by Money Forward Co., Ltd., one of Japan’s largest SaaS companies, we have registered as an authorized member, which is unusual for a corporation that is not a professional firm.
*Reducing communication costs with professionals*
Interactions with professional partners such as tax accountants and social labor consultants often involve sensitive topics. Employees may venture into areas that they don’t fully understand, leaving management with no choice but to respond.
Additionally, there are many procedures that must be carried out by managers themselves rather than employees, and there are many exclusive tasks that only professional partners are allowed to carry out. Therefore, managers need to communicate with their professional partners.
URAKATA stands between the business owner and the professional partner, and works alongside the business owner while the professional partner promotes exclusive operations. We organize the information necessary for business promotion from a manager’s perspective and convey it in an easy-to-understand manner.
Additionally, URAKATA has collaborated with multiple clients and has a certain level of knowledge. For the professional side, companies supported by URAKATA no longer ask similar questions over and over again, leading to a reduction in communication costs, and as a result, allowing them to focus on their professional work. It will look like this.
*ONEFIVE Co., Ltd.*
Representative: Taisei Kanayama
Company establishment: October 19, 2020
Head office: Shibuya-ku, Tokyo
HP: https://onefive.tokyo/
“ENJOY FASHION ENJOY LIFE ENJOY
MOMENT” and was established in 2020 to produce moments when people shine. Develops the jewelry brand “h’eres” and the apparel brand “SUBLATIONS”. Utilizing his SNS know-how, he leads the video production team -Planβ-, and also handles consulting for companies and an SNS marketing support business -ENRU- that takes advantage of connections between influencers.
*URAKATA Co., Ltd.*
Representative: Kazunori Fujisawa
Company establishment: August 10, 2022
Head office: Setagaya-ku, Tokyo
HP: https://urakata-inc.jp/
URAKATA Co., Ltd.
is a company that contributes in the areas of business development, management accounting, project management, and design to support people who have decided to start a business or young business owners who have been in business for a few years. It’s not a hierarchical relationship, but a two-sided relationship. We will take on the challenge of growing the company from the same perspective. What is important is to eliminate the “loneliness of managers”.
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