JTB Co., Ltd.
Mandai Wildlife Group and JTB sign a memorandum of cooperation (MOU) ~Collaboration to promote JTB’s sustainable tourism~
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Mandai Wildlife Group (Headquarters: Singapore, hereinafter referred to as “Mandai Wildlife Group”), which operates four facilities: Night Safari, Singapore Zoo, Bird Paradise, and River Wonder, and JTB Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, hereinafter referred to as “Mandai Wildlife Group”) operate four facilities: Night Safari, Singapore Zoo, Bird Paradise, and River Wonder. JTB”) and JTB Pte Ltd (Headquarters: Singapore) signed a memorandum of cooperation (MOU) on February 5th to promote tourism in Singapore and Mandai Wildlife Group, as well as promote sustainable tourism at JTB. The agreement was concluded on (Mon).
[Image 1: https://prtimes.jp/i/31978/1138/resize/d31978-1138-9d1a9014fc78514293e1-2.jpg&s3=31978-1138-b6c2d807a0ef15633f4959c0ee1a4fa8-2062×1386.jpg]
[Image 2: https://prtimes.jp/i/31978/1138/resize/d31978-1138-adf4c7101b0508ec2a8f-1.jpg&s3=31978-1138-2188bb31841c88d0f66f0a84725a1b12-2560×1815.jpg] (Left) Takuyuki Fujiwara, General Manager, JTB Purchased Products Division (Middle) Mr. Gene Choi, Chief Sales & Marketing Officer, Mandai Wildlife Group (Right) Akimitsu Oyasu, Branch Manager, JTB Pte Ltd.
■Background of the agreement
Mandai Wildlife Group operates the Mandai Wildlife Reserve, a wildlife and nature destination. Through its facilities such as the Singapore Zoo, it introduces visitors to the fascinating world of wildlife and educates them about the importance of animal and nature conservation. JTB is further accelerating its sustainability efforts in its business domain of “interaction creation business,” aiming to “realize a spiritually enriching and sustainable society,” and promoting sustainability strategies based on global standards. We are working to improve our products to a level where they can continue to coexist with the earth and society.
As part of the sustainability initiatives shared by both companies, we have recently concluded a memorandum of cooperation (MOU) with the aim of promoting sustainable tourism at JTB based on customer referrals to Mandai Wildlife Group.
■Term of agreement
April 1, 2024 – March 31, 2026
■Purpose of the agreement
Based on the sustainability policies of both companies, JTB and Mandai Wildlife Group will carry out product development and promotional activities that utilize Mandai Wildlife Group’s facilities and products, and aim to build a mutually sustainable business for the future. We aim to achieve growth in
■Agreements and main initiatives
1. Joint product development
We will promote joint development of products that meet the diverse needs and tastes of Japanese travelers.
We aim to create an experience that not only provides a tourist experience of visiting a facility, but also one that helps you become aware of animal protection and sustainability. As a pioneering initiative, JTB will participate in a foster care program for the elephant Neha, who was born at Night Safari in 2016, and from April 2024, for the Singapore Zoo’s orangutan Suria. of animals and contribute to the wildlife conservation efforts of the Mandai Wildlife Group. As a future initiative, we will use this agreement as an opportunity to develop further products, such as programs that include meals using sustainably sourced ingredients, and hope that this will help foster interest in animal protection and sustainability in the Japanese market. We aim to become
2. Joint implementation of marketing promotions
Aiming to raise awareness of Singapore as a travel destination and of Mandai Wildlife Group in the Japanese overseas travel market, we will coordinate marketing and various promotions in line with product development.
3.Strengthening the use of JTB’s sales network
By strengthening the use of JTB’s sales network, we will promote sales of facilities operated by Mandai Wildlife Group and aim to increase customer traffic not only to Mandai Wildlife Group but also to Singapore.
■About Mandai Wildlife Group
Mandai Wildlife Group is dedicated to caring for the planet and protecting animals and nature. Conservation education is integrated into every interaction with the group to encourage action towards a healthier world. It also manages and operates a wildlife reserve called Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore. The area is home to a world-famous wildlife park that takes visitors into the fascinating world of wildlife. The Group is driving an exciting revitalization plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve. The plan will integrate five wildlife parks, lush public spaces and eco-friendly resorts that offer unique nature experiences. Mandai Wildlife Group advocates for biodiversity, contributes to cutting-edge wildlife research, develops innovative solutions that promote sustainable livelihoods, and collaborates with conservation partners in Singapore and Southeast Asia. .
Corporate site: www.mandai.com
■About JTB
JTB’s business domain is “exchange creation business,” and by leveraging its nationwide network and expanding the number of people interacting by creating various flows of people, logistics, and commerce, we help local communities and tourism businesses solve their problems. Masu. We aim to connect people to people, people to places, and people to things, create new value, and bring about new innovation in the region with the power of digital and humans.
*”Exchange Creation Project” is a registered trademark of JTB Co., Ltd. Corporate site: https://www.jtbcorp.jp/jp/
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