[SISI Co., Ltd.] [SISI] Best-selling cleansing “I’m Your Hero” has been renewed with enhanced pore care*1
*View in browser* *SISI Co., Ltd.*
Press release: February 7, 2024
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[SISI] Best-selling cleansing “I’m Your Hero” has been renewed with enhanced pore care*1
SISI Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Mika Sawada, hereinafter referred to as the Company)’s best-selling item, “I’m Your Hero,” a 4-in-1 beauty serum cleansing product, has been renewed with upgraded pore care*1 functions. I will do it. Pre-sale will begin on the official online store from February 29, 2024 (Thursday), and general sales will begin from March 13, 2024 (Wednesday).
* ■The long-awaited renewal of “I’m Your Hero,” which has won numerous Best Cosmetics awards*
Release your skin in 30 seconds after returning home. SISI’s “I’m Your Hero” has become a hot topic of conversation and has won numerous Best Cosmetics awards and rankings. “I’m Your Hero,” which has been very popular among women who spend their busy lives since its release in the summer of 2021, will be renewed this spring.
I’m your hero’s history
* ■In the renewal, we have strengthened pore care*1! *
We once again focused on the fact that many people, regardless of age, have various “pore problems.” “I’m Your Hero” already contains an ingredient (Pore Royal*4) that clears pores, but with this renewal, it has added an oil-soluble vitamin C derivative*5! By adjusting and smoothing the skin texture, it leads to skin that is less likely to have dirty pores or conspicuous pores*3.
*1 Cleaning dirt from pores
*2 Dirt and dead skin
*3 Condition where pores are noticeable due to dryness
*4 10-hydroxydecanoic acid (cleaning ingredient)
*5 Ascorbyl tetrahexyldecanoate (moisturizing ingredient)
* ■In response to customer requests, the scent has been renewed* Based on customer feedback, we have renewed the scent from a blend of multiple essential oils such as citrus and ginger to a comforting bergamot scent that will suit any mood. It turns care time into something fun.
* ■Product features*
1. Focus on the cause of visible pores*1. For smooth, noise-free skin. A new prescription that tackles pores, which are the number one problem for all skin types. In addition to Pore Royal*2 derived from perilla seeds and jojoba seed oil, which dissolve and remove sebum and dirt clogged in pores, this product contains a new oil-soluble vitamin C derivative*3. It combines with the sebum of the skin and stays there for a long time, providing stable effects.
* 2. 4 roles in 30 seconds after returning home. Make-up removal, face washing, moisturizing, and pore care*4 are completed. *
No need to wash your face twice. Just shake the two layers together and wipe it off with a cotton pad to leave your skin clean, fresh, and moisturized, as if you’ve used lotion and emulsion. The secret to both instant removal and moisturizing in just 30 seconds is Olivem*5, a cleaning ingredient derived from virgin olive oil from Tuscany, Italy. It quickly removes everything from makeup to sebum and dirt, while leaving your skin moisturized the more you use it.
* 3. Keeps away stiffness and dullness*6, leaving your skin clear*7. * The synergy of willow leaf-derived ingredients*8 and vitamin P*9 provides a gentle exfoliating effect. By removing unnecessary dead skin cells and getting ahead of the problem of thickening of dead skin cells due to disturbances in the turnover cycle and external stress, it leads to smooth and smooth skin. Not only for care after returning home, but also for washing your face in the morning.
4. Commitment to achieving “frictionless” technology.
We focused on creating a thick texture that provides cushioning between the skin and the skin even when soaked in cotton. It has a moist feel that doesn’t feel sticky, so you can care for it
comfortably.
*1 Condition where pores are noticeable due to dryness
*2 10-hydroxydecanoic acid (cleaning ingredient)
*3 Ascorbyl tetrahexyldecanoate (moisturizing ingredient)
*4 Cleaning dirt from pores
*5 Olive oil PEG-7 esters (cleaning ingredient)
*6 Due to drying
*7 Well-textured condition
*8 Salix nigra bark extract (moisturizing ingredient)
*9 Bioflavonoid (moisturizing ingredient)
* ■Product overview*
I’m Your HERO
* I’m Your Hero [Water Cleansing] *
230mL 3,980 yen (tax included)
Pre-sale on official website on Thursday, February 29, 2024
Released on Wednesday, March 13, 2024
■SISI brand message
I think about my skin. think of me
Face your skin, care for your skin, and think about your skin. It’s connected to thinking about yourself.
From this idea, SISI (My Thoughts) was born.
That’s why we create more than just skin care.
Reconsidering beauty from the perspective of the habits of modern people who spend their days in a hectic manner,
We solve not only the root cause of your skin, but also problems related to your skin one by one.
By combining the power of plant-derived ingredients from around the world with the power of science,
We will develop power items that bring unique surprises.
Having SISI gives me strength.
You will become empowered.
To be able to be like that,
We will support you from the perspective of beauty through the “skin” that we will live with for the rest of our lives.
We will support you to value yourself.
What we create is not cosmetics, but a way of life that allows you to love yourself.
I want you to be someone you can love forever.
SISI Co., Ltd.
■Brand overview
・Brand name: SISI
・Official website: https://sisi.tokyo/
・ Instagram: @sisi.tokyo https://www.instagram.com/sisi.tokyo/ ・Facebook: @SISITokyo https://www.facebook.com/sisi.tokyo
・note：@SISI_JOURNAL https://note.com/sisi_tokyo
■Company overview
Company name: SISI Co., Ltd.
Address: NIB SHIBUYA 3F, 16-13 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031 Representative: Representative Director Mika Sawada
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