[Game Eight Co., Ltd.] [Held on Wednesday, February 28th | A must-see for game industry marketers! Free Webinar] Latest 2024
All about fan marketing using Discord in the game industry
*View in browser* *Game Eight Co., Ltd.*
Press release: February 7, 2024
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[Held on Wednesday, February 28th | A must-see for game industry marketers! Free Webinar] 2024 Latest Everything about fan marketing using Discord in the game industry
*This is a co-sponsored seminar by Game Eight Co., Ltd. and HIKE Co., Ltd. SYNDUALITY Echo of
We will explain fan marketing using Disocrd based on the Ada operation case. * Game Eight Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Shunsuke Sawamura) operates the comprehensive game information site “Game8”
Game Eight) and HIKE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Masataka Mikami) will hold an online event on Wednesday, February 28th with the theme of “Fan marketing using Discord in the game industry.” A seminar will be held. With the cooperation of BANDAI NAMCO Entertainment Inc., we will provide a detailed explanation of actual Discord operation examples.
* ■Event page: * * https://game8-hike-seminar20240228.peatix.com*
As the gaming market matures, users’ gameplay standards are changing day by day. This is a common issue for both consumer games and app games. In order to deliver a product to game users, it is necessary to create an environment in which they can “discover” the game among the many available titles, give them an opportunity to play, and then “continue playing.”
Disocrd is a major SNS for modern game users, and among these three steps, it is closely involved in creating an opportunity to play and creating an environment that will encourage people to play.
In this webinar, we will talk about “SYNDUALITY Echo of
We will focus on the case of “Ada” and introduce specific examples of initiatives for “fan marketing formation” centered on Discord. It will be a free event, so please come and join us.
*Event overview*
– Date and time: Wednesday, February 28th, 12:00-13:00 Location: Online (planned to be distributed via zoom)
– Theme: 2024 Latest All about fan marketing using Discord in the game industry – SYNDUALITY Echo of
Explanation based on Ada operation case-
– Sponsor: Game Eight Co., Ltd./HIKE Co., Ltd.
– Cooperation: BANDAI NAMCO Entertainment Program:
1. Part 1_About the usefulness of using Discord in the game industry and fan marketing
2. Part 2_SYNDUALITY Echo of Ada case study introduction 3. Summary Q&A
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* Speakers*
Game Eight Co., Ltd. Planning Group Manager Yudai Fujiwara
Joined entertainment media in 2017. After working in event and advertising sales, started working in marketing at an app game company in 2020. With the desire to use media to solve the problems faced by publishers, I joined Game Eight’s marketing department in 2021, and with the theme of “unprecedented ways to utilize media,” I worked to adapt to the ever-changing game market. Engaged in the development of new menus and project proposals.
HIKE Co., Ltd. Marketing Headquarters Manager Hiroya Akagi
After joining Hakuhodo, he engaged in media planning and promotion planning with a focus on digital. In 2017, he joined TV Tokyo, producing programs and IP, and launching new businesses. Currently working at HIKE Co., Ltd., providing marketing support mainly to entertainment companies.
* Organizer information *
*About Game Eight Co., Ltd.*
Established in 2014 with the philosophy of “making games more fun and sharing fun through games.” We operate “Game8.jp,” a comprehensive game information site with a track record of 500 million PV/42 million UU per month, one of the top in Japan, and “PLAYZY,” a game event platform that supports interaction between influencers and fans. We are also developing a business to revitalize the game industry through digital technology.
Name: Game Eight Co., Ltd.
Location: 7F, Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo Representative: Shunsuke Sawamura
Business details: Provision of internet services related to games Established: August 1, 2014
Site: https://game8.co.jp/
* About HIKE Co., Ltd. *
BtoC business such as IP production / game publishing / merchandising and graphic production /
Content marketing, promotion / Game development support /
An entertainment company that conducts BtoB business such as global HR. In addition to developing the game business in both development and publishing, we provide over 3,000 development assistance and promotional projects to game-related companies annually.
Name: HIKE Co., Ltd.
Location: 4th floor, JRE Nishi-Shinjuku Terrace, 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Masataka Mikami
Business details: Provision of internet services related to games Established: March 14, 2018
Site: https://hike.inc
* [Contact information regarding this matter]*
Game Eight Co., Ltd. Marketing & Solutions Division
Seminar secretariat
E-mail: *Sales@game8.jp*
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000031.000058021.html
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