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Home » Products carefully selected from all over the country are now available at Haneda Airport The “Japan Terroir Project” POP UP is being held to convey the charm of Japanese food culture with the concept of “bringing Japanese food culture to the futur

Products carefully selected from all over the country are now available at Haneda Airport The “Japan Terroir Project” POP UP is being held to convey the charm of Japanese food culture with the concept of “bringing Japanese food culture to the futur

JAGA Co., Ltd.
[Products carefully selected from all over the country are now available at Haneda Airport] The “Japan Terroir Project” POP UP is being held to convey the charm of Japanese food culture with the concept of “bringing Japanese food culture to the future.”
The “Japan Terroir” pop-up store is currently being held at Haneda Airport Terminal 2.
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“Japan Terroir” sponsored by the National Federation of Chambers of Commerce and Industry
A project in which Japan Global Association Co., Ltd. is participating as the management office is holding a pop-up store for a limited time at “Haneda Airport Wakuraba”.
This project is a project to convey Japanese food culture together with four retail companies that support the purpose (Shinanoya Foods Co., Ltd., Taiju Co., Ltd., F&F Co., Ltd., and Nippon Department Store Co., Ltd.).
Pop-up store is being held for a limited time – Event overview –
[Image 1: https://prtimes.jp/i/34311/74/resize/d34311-74-da64d5a566b022a8b5dc-2.png&s3=34311-74-79a17116017eb2c442c899d72a70531e-1414×2000.png ]
▶︎Venue
Haneda Airport Terminal 2 1F arrival lobby in front of gates 5 and 6 WAKURABA~
https://tokyo-haneda.com/shop_and_dine/detail/tenant_00461.html ▶︎Event period
Until Thursday, February 29, 2024
▶︎Business hours
12:00-19:00 (L.O. 18:30)
Closed at 20:00 on Fridays, Saturdays, and Sundays (last order 18:30) Situation of the event
Through the National Federation of Chambers of Commerce and Industry, we solicited products from all over the country that fit the recruitment theme, and each product was carefully selected by buyers.
[Image 2: https://prtimes.jp/i/34311/74/resize/d34311-74-9b6858cf02b6d0c3c104-3.jpg&s3=34311-74-15856f429fbc98752a06e7d5ab73fe66-1260×756.jpg]
[Image 3: https://prtimes.jp/i/34311/74/resize/d34311-74-4f1d352086c06297ee8d-3.jpg&s3=34311-74-67fef1ea943bc9391ab1a779e93390cf-1479×887.jpg] What is the “Japan Terroir” project?
[Image 4: https://prtimes.jp/i/34311/74/resize/d34311-74-d875a9f916105b035f86-1.jpg&s3=34311-74-7fa73df7201a28b3b4583c71cf28ed84-1162×388.jpg] Four retail companies and the National Federation of Chambers of Commerce and Industry, who agree with the concept of “bringing Japanese food culture into the future,” will play a central role in selecting (certifying) products from the buyers’ point of view from among the products on offer, and identifying the fading traditions of Japan. This is a project that conveys the terroir, technology, and uniqueness of the region to consumers through each buyer’s sales floor.
In addition to the convenience of “simple and ready-to-eat meals”, we sincerely face modern Japanese food culture and offer the appeal of food such as “deliciousness”, “fun”, and “discovery” to modern consumers. This is an effort to convey the essence and pass on food culture.
About Wakuraba
[Image 5: https://prtimes.jp/i/34311/74/resize/d34311-74-d7485730be24964bb861-2.jpg&s3=34311-74-acb5c9058eb665a86c57d50c1558abac-690×424.jpg] The store’s name, WAKURABA, is written as “encounter” and has the meaning of “unexpected encounter.” “Let’s get to know a place through its taste and want to visit it.” So that you can enjoy the land you are about to visit even more. We wanted to connect people and the community.” This was the desire to create a space at Haneda Airport.
We look forward to your visit with a cafe space where you can relax upon arrival and welcome, and a menu and products related to the region selected from our unique perspective. We also have seats equipped with electrical outlets. Please feel free to use it for PC work or small meetings.
https://www.instagram.com/wakuraba_official/
The latest information will be distributed on SNS from time to time. [Official Instagram]
https://www.instagram.com/japanfood_media/
[Contact information] Japan Global Association Co., Ltd. Interview reception: Hamada/Munakata Email address: info@jaga.co.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000074.000034311.html



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