[Hajimari Business Partners Co., Ltd.]
“Miyazaki Prefecture Kadokawa Town x OLTUS Kadokawa Town Gourmet Fair” will be held from February 10th to 16th at OLTUS Soka Dokkyo Tobu Court Store
*View in browser* *Hajimari Business Partners Co., Ltd.*
Press release: February 8, 2024
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“Miyazaki Prefecture Kadokawa Town x OLTUS Kadokawa Town Gourmet Fair” will be held from February 10th to 16th at OLTUS Soka Dokkyo Tobu Court Store
*Holding a collaboration event with Kadokawa Town, Miyazaki
Prefecture. Products from companies in Kadokawa Town gather at OLTUS Soka Dokkyo Tobui Court Store*
We will deliver the charm of Kadokawa Town to everyone in Saitama Prefecture. OLTUS Soka Dokkyo Tobui Court store, a food select shop developed by Hajimari Business Partners Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture, Representative: Junichi Shirakawa) that supports hardworking producers, will be open from Saturday, February 10, 2024 to February 16, 2024. Until Sunday (Friday), we will be holding a PR event featuring delicious food from Miyazaki’s gourmet treasure trove, Kadokawa Town. On the day of the event, we will be selling samples of Kadokawa’s hidden specialties that are hard to find in the Kanto region. Together with the “Kyushu Fair” currently being held at OLTUS, this is a major event where you can enjoy Kyushu gourmet food.
– PR and marketing of products from Miyazaki’s food capital “Kadokawa Town” Kadokawa Town is home to Miyazaki’s most famous gourmet foods, such as chicken nanban and charcoal-grilled chicken, as well as processed fish products that are the pride of Kadokawa Town, which has long been known as a “fish town” due to its flourishing fishing and seafood processing industries. Utilizing OLTUS’s “AI marketing function,” we will analyze Kadokawa Town’s proud special products, such as customer demographics and sales methods, and will also contribute to creating hints for producers that will lead to new product development. Masu. – Selling two types of collaboration drinks using the aromatic citrus fruit “Hebesu”, a specialty of Miyazaki Prefecture
“Hebesu”, a specialty of Miyazaki Prefecture
“Hebesu” (or Hebezu) is a type of aromatic citrus fruit that is a specialty of Miyazaki Prefecture, and is related to lemons, yuzu, sudachi, kabosu, and shikwasa. The appearance and taste are similar to Sudachi and Kabosu, but the acidity is soft and not overpowering, so the balance of acidity, aroma, and taste is very good, and the fruit juice that can be extracted is rich in vitamin C and essential amino acids. It is rich in ingredients that are good for beauty. The name originates from Chosokabe Heibei at the end of the Edo period. It is said that it began when a man (Heibee) discovered Hebesu growing wild in the mountains and cultivated it in his garden. It came to be called “zu”.
During the event period, OLTUS will offer two types of drinks using Hebesu fruit juice as a special menu.
“Hebesu Apple Smoothie”…An apple smoothie with the refreshing aroma and acidity of Hebesu.
“Hebesu Lassi”…A mellow lassi-style drink accented with the refreshing acidity and aroma of Hebesu.
– What kind of place is “Kadokawa Town, Miyazaki Prefecture”? Location of Kadokawa Town
It is a town located in the northeastern part of Miyazaki Prefecture. The town has Kadokawa Bay facing the Hyuga Sea, and has flourished as a fishing port since ancient times, which is why it is one of the best places to catch delicious fish in Miyazaki Prefecture. Because it faces the Hyuga-nada Sea, it is characterized by a relatively warm climate throughout the year. The western part of the town is located in the mountains, so the town is characterized by its rich nature, surrounded by both the sea and mountains. The fishing and seafood processing industry has flourished since ancient times, and the city has been known as the “Fish Town” due to the variety of seasonal fish that can be caught throughout the year. Taking advantage of the warm, sunny and fertile environment, the area is also thriving in agriculture, including the cultivation of rice, hebesu, mandarin oranges, finger limes, tomatoes, and wild yam, as well as livestock farming, including the raising of branded chickens, and processing industries.
Birou Island
For sightseeing, there are cultural attractions such as Birou Island off the coast, marine nature such as Hoigahama Beach that retains the appearance of the old ria coastline, historical sites such as Eiganji Temple, and the large festival held at the three shrines in the town. We have a lot. It is also a great spot for sea fishing, so sightseeing by fishing boat is also a popular activity!
We hope that the day will be an opportunity to learn about new Miyazaki sightseeing and special products, and that everyone who comes to OLTUS will be able to experience Kadokawa Town, so please stop by. Hajimari Business Partners Co., Ltd.
Hajimari Business Partners is a new type of consulting company that supports local regions and hardworking producers in Japan. In order to fully convey the appeal of the region, we will back up your business with “hands-on” support from business plan formulation, financing, product planning, marketing, and sales channel expansion.
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